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IBM Z for the Digital Enterprise 2018 - Z Keynote

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IBM Z for the Digital Enterprise 2018 - Z Keynote

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IBM Z for the Digital Enterprise 2018 - Z Keynote

  1. 1. IBM Z / © 2017 IBM Corporation IBM Z for the Digital Enterprise — Dr. Gururaj Rao IBM Fellow & VP, Systems Integrators, IBM z IBM Z for the Digital Enterprise Pune, Chennai October 2018
  2. 2. Disclaimer  IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice and at IBM’s sole discretion.  Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.  The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract.  The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.  Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here 2IBM Z / © 2017 IBM Corporation
  3. 3. Agenda Future of the IBM Mainframe: Digital Transformation and Industry growth perspective from IDC Why In-Place Modernization of Mainframe based assets makes sense for Enterprise Clients Mainframe Modernization for Digital Transformation  Supporting Business Transformation  Application Modernization and Optimization (Application Services and Infrastructure Services)  Agility, Modern Dev/Test, Continuous Integration/Delivery, Developer transformation tools (Application Services)  Cloud Services (Infrastructure Services)  Overview of IBM Cloud Private, Pervasive Encryption (Infrastructure Services)
  4. 4. • Change in Retail Store’s Role: Inspiration, purchase point, pickup point, return locations • 20% of sales and shipments to be picked up at retail store • Stores within Stores • Seasonal Pop-Up Stores Banking and Financial Services • Expanding # of non-traditional competitor driving disruption: Non- Bank entrants, New Payment Models, New Lending Models, New Depositories Government Insurers RetailersAutomotive • Adoption of mobile devices • Geopolitical instability & terrorism • Increased proliferation of social media platforms & mobile devices • Government Transparency Usage-based Insurance: • Pay-as-you-drive • Pay-how-you-drive • Manage-how-you-drive • Telematics is disrupting the Automotive Industry with Self-Driving Automobiles, Vehicle Data, Traffic/Accident/Weather data Enterprise Digital Transformation is required to face disruptions in industry markets
  5. 5. IT Platforms in Industry, Mainframe role in Digital Transformation – IDC view summary  Three platforms to date: Centralized Computing Distributed Client Server “Digital”, Cognitive, Cloud (“the 3rd platform”)  Industry growth In each transition, initial growth comes from adapting applications written for prior platform Subsequent growth from new “native” applications  Prior experience in z Systems and z Systems Strategy Adapting industry applications to distributed client server drove z middleware growth in 90’s The investments in z Systems focus on both adapting to new platform and new native apps  IDC view of the role of Mainframe in Digital Transformation Successful customers have demonstrated The Connected Mainframe “Modernization through Java, Linux, Web enablement, Self Service Provisioning” “Integration into overall IT infrastructure through Hybrid Cloud, API enablement, NextGen AppDev for Agility, DevOps, Big Data and Analytics
  6. 6. Virtually Limitless Scale 1.3 million CICS transactions are processed every second, every day. In comparison, there are 68,542 Google searches every second globally1 Superior Efficiency 68% of the world’s production workload capacity, only 6.2% of total server spend2 Trusted Computing The highest level of security certification for commercial server and 5 9s application availability3 Enterprise Data Serving Over 80% of all corporate structure data4 Transaction Processing Hub 55% of all enterprise application transactions5 220+ billion lines of COBOL COBOL accounts for more than 70% of the business transactions that take place in the world today6 1 IBM estimates based on real client usage. http://www.statisticbrain.com/google-searches 2 Solitaire Interglobal RFQ Report. 3 http://www.ibm.com/systems/z/why-mainframe/# 4 http://www.share.org/p/bl/et/blogid=2&blogaid=234 5 http://www.datacenterdynamics.com/focus/archive/2013/12/research-reveals-mobiles-mainframe-impact 6 http://cobolpros.com/the-need-for-cobol/ Mainframe based assets are at center of digital enterprises: 92 of the top 100 banks worldwide 18 out of 25 of the world's largest retailers 23 of the world’s 25 largest airlines
  7. 7. z14: IBM Continuing to invest in Integrated, Balanced, Workload focused, Open Mainframe Design Semiconductor Technology Microprocessor Design Systems Design Virtualization & Operating Systems z14 z13s DS8880 Compilers, Tools & Java Virtual Machine1 Optimized Middleware1 1 Open Source and Linux bring a wealth of new management tools, languages, databases, etc. to z Systems – there are just a few listed on this chart
  8. 8. Application Agility (Skills) Mainframe In-Place Modernization has multiple entry points for SPs & Clients zSystems Application Modernization & Optimization (Application & Infrastructure Cost) Business Transformation (Business Innovation) MFaaS Cloud Services (Consumption, Elastic)
  9. 9. Business Transformation Entry Point : Supporting Business Transformation Technologies zSystem Capabilities 1 Hybrid Cloud App and API Economy Application Discovery, API Connect, zOS Connect, Bluemix 2 Blockchain IBM Hyper Ledger Blockchain Offerings, z Optimizations and LinuxOne Secure Services containers 3 IBM Open Data Analytics & Machine Learning Data Modernization, In transaction analytics, Analytics Acceleration, Operational Analytics, Machine Learning
  10. 10. Application Agility Technology Areas zSystem Capabliities 1 Modern Development Environment Application Discovery, Understanding ADFz (Idz + PD tools) ADDI 2 Cross Platform Automated Delivery for CI and CD – open source integration RTC, UCD, IBM DBB 3 Testing zD&T, RTW, Optim Test Data Fabrication Entry Point : Agility, Modern Development & Workforce Transformation
  11. 11. App Modernization & Optimization Technology Areas zSystem capabilities 1 Application Modernization with Java and Modern Runtimes on the Mainframe CICS Java Java Batch IMS Java New applications with Node.js and Swift. 2 Cost Optimization ABO , COBOL Upgrades, zD&T, Lab services (CPO) offerings. 3 Infrastructure & TCO Reduction Linux One for Private Cloud Linux One Consolidation 4 Application Discovery ADDI Entry Point : Application Modernization & Optimization
  12. 12. Technology Areas zSystem Capabilities 1 Journey to zOS Cloud Services with optional self service portal using own assets zOS Cloud services and Automation 2 MF Platform as a Service with Consumption pricing, Elastic Scale, Multi Tenancy SI/3rd Party MFaaS Entry Point : z/OS/MFaaS Cloud Services zOS/MFaaS Cloud Services
  13. 13. 13Copyright © 2017 Accenture All rights reserved. Modernization using zCEE and API Economy  Major Insurance Software ISV committed to Digital Transformation journey using zCEE, API Connect, Bluemix  Existing assets wrapped in API layer + new Cloud Services + Automated processing with Dashboard  Major HealthCare Managed and Insurance Services provider moving from B2B to B2C: Creating Value Added New Services from existing portfolio (“Financial Responsibility for a Medical Procedure”) using RESTful APIs and standard medical formats  Nationwide Insurance (InterConnect 2017): Customer Services & Billing solution for Apple Pay capabilities using RESTful service using zCEE in 1 week  Humana Services based Enterprise Future State Architecture (InterConnect 2017): Wrap stable COBOL code in API Layer for API Platform integration  Walmart (Edge 2015): Enterprise Distributed Cache as Service on zOS (300M calls/day at 1 ms response time, running over 3 years & 14 B calls without an outage, at 1/5 the cost of distributed implementations) Analytics & ML on z Systems data in place  Major Insurance provider PoC on z ML  HealthCare provider  Major US Insurance provider PoC Blockchain on z Systems (LinuxONE)  EverLedger – Provenance to “track diamond mining to jewelry store”  IBM Global Finance – Shadow Supply Chain connecting Partners, Suppliers, IBM for dispute resolution, dashboard DevOps on z Systems  Nationwide – Common DevOps across mainframe and distributed systems with Open Source tools and z tools Customer In-Place Modernization Examples for major new z Capabilities
  14. 14. How to Unleash the Application/Data Assets on Mainframe for new Opportunities The API Economy Where companies expose their (internal) digital business assets or services in the form of (Micro Services/Web) APIs to third parties with the goal of unlocking additional business value through creation of new assets Micro Services/Web APIs APIs providing commercial access to the Business Assets Business Assets Exposable enterprise services Developers Use APIs to create Apps Apps Use backend services through Micro Services/Web APIs End Users Increase revenue by using Apps with Business Assets
  15. 15. 4. Invoke APIs from front end Program app z/OS CICS IMS DB2 Batch 3. Introduce an API management system to easily publish and consume capabilities 2. Establish secure connectivity 1. Identify & Expose capabilities of core business system as APIs What is required to integrate mobile/cloud (SoE) app with core system (SoR)?
  16. 16. 1. Develop Services (Web or REST) Enterprise Transaction Processing Service Enablement • Enables invocation of z applications using standard protocols (WSDL, REST) • Converts SOAP or JSON into application specific (e.g., COBOL, PL/I) data and invokes applications Create, Publish, Manage & Socialize APIs (IBM API Management) z/OS z/OS Connect CICS IMS Other 3. Mobile/Cloud App Enablement SoE Development • Invokes APIs for accessing SOR IBM Bluemix On-Premise API Management 2. Develop Enterprise API s API Management • Consumability by internal and external developers (creation and look up) • Entitlement Management (securing, workload enforcement) • Usage monitoring & Analytics Enterprise APIs Security & Integration API Gateway (IBM DataPower Appliance) APIM Communication with GW z System is a First Class Participant in an API Economy or Bi-Modal IT https://www.youtube.com/watch?v=k6YyuPxXlsI
  17. 17. Initial Step for Data Modernization – Business Users for Mainframe Data VSAM z/OS Result Store: • Frequently refreshed result sets • Integration with business users • Good TCO advantage IMS DB2 z/OS HDFS Client Access • JDBC • ODBC • REST • noSQL Dashboards, Spreadsheets, etc • Easily blend data from Z and non-Z environments without moving vast amounts of data • Enrich reporting and ad-hoc queries • Leverage modern, open technologies & skill base Warehouses Optimized Data Layer Examples: Cognos, Tableau Benefits:  More current data used by business  ‘Pull’ model from business applications reduces raw data movement costs  Integrated view across multiple environments  Security & Privacy Advantages  IBM provides IBM Open Data Analytics for z/OS with optimized data access & ability to create DF Store, attractive pricing bundles, systems, etc. (red-dashed box)  SI provides ‘green’ box applications, integration with business applications, services IBM Open Data Analytics for z/OS
  18. 18. Federated Enterprise Analytics for Agility --- based on Data Gravity Typical Business Apps: • Call center, client facing, etc. • Often based on MS, Oracle apps • Supported by Oracle, DB2 LUW, HDFS, etc. Optimized Data Layer z/OS Environment Typical Business Apps: • Core banking, claims adjudication, tax processing, credit card processing • Based on CICS, IMS • Supported by DB2, VSAM, IMS, PS, … Trans Distill, blend, transform, reduce & move relevant insights Consistent, Modern, Industry Prevalent Analytic Interfaces & Languages: Open Analytic Runtimes: Apache Spark, etc. Open Analytic Runtimes: Apache Spark, etc. Cust Pmts Distributed Environments Text Logs Oracle HDFS Benefits:  Insight from most current business data  Increase efficiency through reducing ETL  Deployment flexibility via “Data gravity”  Attain real-time insights where needed  Leverage common analytics skill External
  19. 19. In-Transaction Analytics: • Consume analytic insights into existing core business operations, synchronously within transactions • Example: pre-pay claims scoring to determine potential improper payment Federated Analytics within existing DWS/Data Lake strategies: • Integration with existing client data lakes, federated approach to provide flexibility and efficiencies • Example: Leverage Z analytics runtime to run data distillation at source, blend with existing data lakes likely on x86 AI / Cognitive with Machine Learning & Watson Integration • Expand value with more advanced predictive technologies and incorporation of Watson APIs • Example: Leverage Z analytics for machine learning of transactional data & combine with document / text analytics of policy or plan documents via Watson APIs Complex Query Acceleration: • Provide faster execution of DB2 z/OS complex queries with offload for cost savings • Example: Leverage acceleration for queries that take significant time or consume significant MIPS Modernization • Integrate modern, open source based interfaces for analytics • Example: Highlight data exploration using federation to blend data across environments Entry Points for IBM z Analytics
  20. 20. Modern Development Attract new talent and enable digital transformation Automated Delivery Pipeline Deliver with speed and quality Shift-left Testing Improve quality and reduce risk Rational Team Concert (RTC ) Cross-platform collaboration, planning, software configuration management and build IBM Dependency Based Build (DBB) z/OS dependency build to support use of Git with Jenkins or other open source tools. UrbanCode Deploy Cross-platform deployment automation z Systems Development and Test Environment (zD&T) z/OS test environment running on x86 HW Rational Test Workbench (RTW), Rational Test Virtualization Test automation & service virtualization XA Tester Unit Test creation and automation Optim Test Data Fabrication Test data fabrication in support of test automation and security conserns IBM DevOps Tools for Enterprise Systems Solutions Application Discovery and Delivery Intelligence (ADDI) Application discovery, understanding, and cognitive analytics Application Delivery Foundation (ADF) Modern development and problem determination – with open source integrations for Git and Sonor Automatic Binary Optimization (ABO) Optimize your applications without recompiling COBOL 6.1 Serve your mobile apps even faster 20  end-to-end lifecycle coverage  an integrated cross-platform, multi-technology solutions including z  an open, extensible platform with many partner and open source integrations
  21. 21. 21Copyright © 2017 Accenture All rights reserved. Leverage Java skills for Mainframe application development Mainframe optimized for Java Workloads  Capitalize on z13 technologies like SMT, SIMD, CPACF for increased security and performance  Does not impact Monthly Licensing Cost (MLC) as it runs on specialty zIIP engines.  z13/z14 pause-”less” garbage collection - 3X better throughput Enhances Mainframe code portability and deployment options  Provides seamless portability across platforms  Support for JEE applications connecting to CICS and IMS Next generation Java batch  Quickly enable Mainframe into existing Java DevOps pipelines  Enabled multi JVM Support for additional flexibility in managing the Java Batch workload Application Modernization using Java on Z
  22. 22. Elevating COBOL application performance without recompiling Adapts to Deployment Hardware Uses Latest Optimization Technology Complements Enterprise COBOL for z/OS Automatic Binary Optimizer for z/OS • Advanced Standalone Optimizer • Performs high-fidelity, deployment specific optimization on existing applications compiled with COBOL V3 and V4 • Targets latest z systems (zEC12, zBC12, z13, & z13s) • Reduce operating cost by reducing CPU utilization • Quick time to value • Simple out-of-box setup • No recompiling or options tuning required • Lower test effort Existing COBOL module base (e.g. ESA390) instructions Optimized COBOL module with latest instructions (zEC12, zBC12, z13, z13s) Automatic Binary Optimizer Trial version (ie. upload COBOL binary for optimization) available for 90 days at zero cost https://optimizer.mybluemix.net/
  23. 23. Economics of recompiling with ABO Increase performance of COBOL applications  Reduce Processing Time & CPU Utilization  Lowers cost of all MLC software by driving down peak 4HRA workload (MSU) 23 MLC cost is calculated based on peak 4HRA workload (MSU) COBOL Applications DB2 CICS . . . Current State: No ABO No COBOL V6 With ABO and/or COBOL V6 Increasing performance of COBOL applications lowers peak 4HRA workload (MSU). Lowers overall MLC cost for entire systemSavings Peak 4HRA Savings with ABO COBOL Applications Increasing performance of COBOL applications lowers processing time and releases capacity for other workloads Additional savings with recompiled COBOL V6 COBOL applications drive peak 4HRA COBOL applications run in “grey area” . . . DB2 CICS DB2 COBOL Applications . . . With ABO and/or COBOL V6 CICS
  24. 24. LinuxONE TCO benfits over x86 platform  Workloads run on smaller footprint on LinuxONE™ – High performing cores – Efficient large cache hierarchy and memory support – Fast I/O – Shared resources – Partitions – Advanced workload management – Capacity on demand – Reliability/redundancy built-in  Smaller footprint on LinuxONE results in lower costs – Reduced middleware licensing costs – Reduced labor costs LinuxONE Rockhopper™ is: *Estimated for systems compared 55% Less than public cloud* 45% Less than x86*
  25. 25. Leveraging IBM Blockchain Offerings Docker Hyperledger fabric IBM managed on IBM cloud GSI/Client managed Opportunity Support for Hyperledger Fabric Generally Available https://hub.docker.com/r/ibmblockchain/fabric/ *.*any Docker environment all running Hyperledger fabric: IBM Blockchain Starter for Developers Public Beta provision now on IBM Bluemix! IBM Blockchain for High Security Business Networks Generally Available Available on IBM Bluemix! High Security Business NetworkStarter Start writing chaincode in seconds High performance and reserved capacity Integrated dashboard, logs and tools Best in Industry security, isolation and spec support Proven Audit environment for compliance and forensics Community samples, tutorials, and quickstarts G A G A IBM offers technical support for x86, Power and z Systems 6
  26. 26. 26 z/OS Systems Cloud Services Overview External ecosystem Marketplace ServicesService Catalog MW servicesCaching Key Serving Cryptography Payment CICS DB2 MQIMS WebSphere AS Traditional middleware- based workloads Services & composition patterns API & integration services Software defined compute Software defined storage Software defined networking Resource abstraction & optimization Hardware IaaS Software Defined Environments PaaS Cloud Operating Environment SaaS API Economy Focus of z/OS Cloud Business Analytics Healthcare I O C Mobile S A P • Automated & repeatable processes for m/w config & simplified mgmt • Consumer driven provisioning of MWaaS • Self service stand up of m/w instance in minutes with fully automated provisioning • Recommended processes to config. provisioning environment • Common management framework enables propagating the first service offering with customization to others with little effort • Supports multi-tenant and multi LoB environment
  27. 27. Optional Cloud Service Manager (e.g. Sample Portal, BlueMix) Marketplace - Consumer Portal - Provider Portal - MWaaS : CICS, DB2, IMS, WAS, MQ - Use, Start, Stop, Delete Services - Manage Service Provisioning - SaaS : Encrypt / Decrypt etc. Operating System Resource Mapping Orchestration z/OSMF Client provided System Of Record Services Workflow - Middleware as a Service templates CICS/IMS/MQ/DB2/WAS subsystems ‘Factory’ provided, and Customized zOSMF UI / REST API Workflow Engine System Definitions, Software Catalog & Registry Tenant Mgmt Resource Mgmt Performance* Security* Network* Storage Email SMF data z/OS Cloud Enablement SMF- Metering Service Level Agreement SYSPLEX 0) z/OSMF workflow based automation 1) Pre-define Middleware Services 2) Publish Services in secure Catalog 3) Define Service-consuming Tenants 4) Pre-define z/OS Resource Pools 5) Resource Mapping Orchestration 6) Optional Cloud Portal Subscribe 7) Provisioned Service-Instance Registry 1 1 2 7 3 4 5 6 27 0 • Administrator provisions m/w services and controls life cycle of provisioned instance • Consumer driven provisioning and life cycle control for owned, authorized services • For both, administrators define service offerings in Software Service catalog • Consumer provisioning via Portal or z/OSMF web UI • IBM Lab Services help available for initial set up and customization z/OS Systems Cloud Capabilities
  28. 28. IBM Z System 28 Kubernetes based container orchestration platform Cloud Foundry runtimes to support business logic DevOps & tools to build your own Microservices Extend for Watson, IoT, Weather Company APIs Integrated stack, Continuous Delivery for releases App Catalog for IBM, OSS, imported & custom apps; runtimes and integration services Build & manage APIs to integrate services and data Runs on existing IaaS, Infrastructure automation Containerized IBM Middleware, Data Stores & Analytics (WAS, MQ, IIB, DB2, Cloudant, DSX) Reference Architectures, best practices & prescriptive guidance to run workloads Self-managed with new IBM S&S model Core operational services, open source monitoring, logs & security tools Automated provisioning Integrate with existing service management Innovation Integration Investment Protection Management and Compliance Enterprise grade. Open by design. IBM Cloud Private: • PlaaS that combines the speed, agility and flexibility of public cloud, with the security and performance guarantees of an on-premises cloud.
  29. 29. IBM Z System 29 Container Engine • Docker (CE-version supported) Operating System • Ubuntu, Red Hat Enterprise Linux (RHEL), SLES Local Virtual & Physical Infrastructure • Bare Metal, zVM, KVM Current High-Level Architecture Container Platform • Kubernetes Management Layer • UI / Dashboard (for Managing Apps) Application & Developer Services • IBM Middleware, Open Source, 3rd Party UnderlyingStack Kubernetes is an open source Orchestration Tool that allows automation of key container as scaling, upgrades etc. IBM Cloud Private Architecture & Kubernetes Features Features Intelligent Scheduling Self-Healing Horizontal Scaling Automated Rollouts & Rollbacks Secret & Configuration Management Service Discovery & Load Balancing
  30. 30. IBM Z System 30 DB2 z/OS z z/VM CICS z/OSMF KVM zOS Connect ICP Master ICP VMWare etc.PowerVM etc. Power Intel Linux Linux LinuxLinux Linux service Public Cloud serviceserviceserviceservice service * On Roadmap for Q1 2019. Sponsor users registration open for in-progress Beta program * Disclaimer - Roadmap is subject to change without notification ICP - A heterogeneous environment across Intel, Power, Z and public cloud Dev/Test on public cloud and production on IBM Cloud private Dev/Test & Production Capacity bursting from private to public when workload demand exceeds capacity Burst Mode Easy Move to Public cloud When ready, easy migration to (IBM) Public Cloud
  31. 31. IBM Z System 31 LinuxONE provides the best Enterprise grade Infrastructure for IBM Cloud Private The right technology  Open, standards-based  Enterprise Linux  Highly integrated, hybrid focused  Uniquely cognitive The right infrastructure  Best scalability and elasticity  Most resilient  Highest security  Best performance and lowest cost +IBM Cloud Private
  32. 32. IBM Z System 32 The Z Advantage - ICP in Secure Service Container on LoZ / LinuxONE Enterprises top concerns for Compliance & Security as they modernize exiting infrastructure, create new cloud native apps, operate in hybrid cloud environment for application intelligence, for faster time to value/time to market, to offer innovative services. • Deploy any ICP workload within secured appliance • Meet the compliance requirements and keep your data & applications highly secure • Protection from privileged users to mitigate breaches/leaks from internal threats, ransom ware, malware • Locked down platform (preventing modification of security policies, running of privileged containers etc.) • Pervasive Encryption of data at rest, and in motion • VM level isolation between containers Challenge Client Value * Kubernetes in SSC currently available today in IBM’s public cloud http://ibm.biz/HyperPCons Z HW/FW (DPM managed) Hyper Protect Virtualization (SSC LPAR) Hyper Protect VMs IBM Cloud Consumption Workloads IBM Cloud Private On-premise Deployment IaaSPaaS * On Roadmap for Oct 2018. Sign up for early adoptor ICP - Enterprise * Disclaimer - Roadmap is subject to change without notification Secure Service Container for ICP
  33. 33. IBM Z System 33 IBM Z / LinuxONE is better than x86 More scalable, more elastic Better resiliency, higher availability More securable Minimized latency IBM Cloud Private on IBM Z or LinuxONE is a Perfect Combination! 21% less cost vs x86 When driving equivalent throughput IBM Z / LinuxONE costs 21% less than x86 7.2x more throughput vs x86 IBM Z / LinuxONE delivers 7.2x more throughput per ICP instance than x86 at constant SLA +IBM Cloud Private
  34. 34. 34 Enable data as the new perimeter without Application Changes - z/OS Dataset Encryption - z/OS Coupling Facility Encryption - Application Transport TLS Unrivaled Data Protection No Application Changes No Impact to SLAs Protect IBM Z data with encryption in- flight and at-rest with new capabilities in hardware, OS, and middleware. z14 Pervasive Encryption 9.7 Billion 4% Of the only breached since 2013 were encrypted 3 records Data protection and compliance are business imperatives
  35. 35. Application Agility (Skills) Client Benefits of IBM/SI Partnership: In-Place Modernization for Digital Transformation with lower risk, unsurpassed scale, availability and security zSystems Application Modernization & Optimization (Application & Infrastructure Cost) Business Transformation (Business Innovation) MFaaS Cloud Services (Consumption, Elastic)

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