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Pelle Ehn - Social Innovation


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Pelle Ehn - Social Innovation. From Social Business Seminar.

Published in: Economy & Finance, Business

Pelle Ehn - Social Innovation

  1. 1. social innovation or business as usual pelle ehn with a lot of support from anders emilsson and per-anders hillgren medea and k3 malmö university
  2. 2. • social innovation and business (what and why)? • design and social innovation (where and who)? • social innovation and living labs (how)?
  3. 3. Social innovation ”new ideas (products, services and models) that simultaneously meet social needs and create new social relationships or collaborations. In other words, they are innovations that are both good for society and enhance society’s capacity to act” Murray et al (2010) The Open Book of Social Innovation
  4. 4. Social innovation ”A novel solution to a social problem that is more effective, efficient, sustainable, or just than existing solutions and for which the value created accrues primarily to society as a whole rather than private individuals. A social innovation can be a product, production process, or technology (much like innovation in general), but it can also be a principle, an idea, a piece of legislation, a social movement, an intervention, or some combination of them. Indeed, many of the best recognized social innovations, such as microfinance, are combinations of a number of these elements.” James A. Phills Jr, Kriss Deiglmeier, Dale T. Miller: Rediscovering Social Innovation, Stanford Social Innovation Review,
  5. 5. Social innovation ”The term social innovation refers to changes in the way individuals or communities act to solve a problem or to generate new opportunities. These innovations are driven more by changes in behaviour than by changes in technology or the market and they typically emerge from bottom-up rather than top- down processes.” Jégou & Manzini, Collaborative Services 2008
  6. 6. Examples • The Open University – distance learning • Wikipedia • Microfinance • Hospice • Fair trade
  7. 7. Why social innovation? ”The main reason is that existing structures and policies have found it impossible to crack some of the most pressing issues of our times – such as climate change, the worldwide epidemic of chronic disease, and widening inequality.” Murray et al (2010) The Open Book of Social Innovation
  8. 8. Broaden the concept of innovation: Business innovate mainly for return on investment, society must innovate for social return and transformation. Europe faces unprecedented challenges. This calls for collaborative, cross cutting responses reaching out to business, public policy communities, researchers, educators, public service providers, financiers and NGOs.
  9. 9. Relations and trust ”whereas in business the firm is the key agent of innovation, in the social innovation field the drive is more likely to come from a wider network, perhaps linking commissioners in public sector, providers in social enterprises, advocates in social movements, and entrepreneurs in business” Murray et al. (2010) The Open Book of Social Innovation
  10. 10. Beyond social business and social accounting ? • SROI (social return of investment) • TBL (tripple bottom line) • CSR (corporate social responsibility)
  11. 11. Design & social innovation • Transformation design & service design – UK Public sector • Design for social innovation and sustainability – Italy Sustainability • Design for social impact & Design for community - USA Developing countries
  12. 12. UK
  13. 13. Designing with all stakeholders (particpatory design) Making things visible and tangible Prototyping ”fail early to succeed sooner”
  14. 14. ”Southwark Circle was co-designed and tested with over 250 older people and their families, and developed by our partners at Participle.”
  15. 15. Engine group
  16. 16. Italy
  17. 17. are all groups of people who cooperatively invent, enhance and manage innovative solutions for new ways of living. And they do so recombining what already exists, without waiting for a general change in the system (in the economy, in the institution’s, in the large infrastructures). Jegou & Manzini: Collaborative services (2008) Creative communities
  18. 18. Collaborative services: Jégou, Manzini [the scenario] indicates how, through local collaboration, mutual assistance, shared use we can reduce significantly each individual’s needs in terms of products and living space and optimize the use of equipment, reduce travel distances and, finally, lessen the impact of our daily lives on the environment. The scenario also gives an idea of how the diffusion of organisations based on sharing, exchange, and participation on a neighbourhood scale can also regenerate the social fabric, restore relations of proximity and create meaningful bonds between individuals.
  19. 19. Collaborative services: Jégou, Manzini
  20. 20. Ezio Manzini: Active wellbeing The proposed cases of social innovation show us that something new is emerging: a wellbeing where the ‘user’ is actively involved. Where he/she is, in some way, the co-producer of the results he/she wants to achieve The result should be the evolution of user-centred design, towards something that could be defined as ‘stakeholder-centred design’. To move from the idea of ‘designing to solve problems’ to one of ‘designing to enable people to live as they like, while moving toward sustainability’. Manzini: Designresearch for sustainable social innovation (2006)
  21. 21. USA
  22. 22. Ideo: Social impact / innovation ”As perhaps the purest example of our human-centered approach, Social Impact at IDEO enables design as a tool to address such global social issues as poverty, health, water, economic empowerment, environmental activism, and the need for basic services. Design for social impact seeks to incite transformational change in underserved, underrepresented, and disadvantaged communities”
  23. 23. Design for social impact Rockefeller Foundation + Ideo and Continuum ”When design firms collaborate with NGOs, dramatic breakthrough also emerge”
  24. 24. Project H
  25. 25. Ideo + Kickstart
  26. 26. KickStart KickStart Total Impact as of August 30, 2008 Pumps Sold: 105,627 • * Kenya: 44,052 • * Tanzania: 28,001 • * Mali: 3,414 Enterprises Created: 70,769 People Moved out of Poverty: 338,284 New Profits and Wages Generated Annually: $77 million
  27. 27. Global interest USA Office of Social Innovation and Civic Participation: ”best solutions to our challenges will be found in communities across the country” Social innovation a priority in EU innovation policy: ”It is about tapping into the ingenuity of charities, associations and social entrepreneurs to find new ways of meeting social needs which are not adequately met by the market or the public sector”
  28. 28. Social Innovation Europe initiative ”I strongly believe that today our strong European tradition of social innovation is more needed than ever. The crisis has made it clear that most of the challenges we are facing have taken on an increasingly social dimension from poverty and social exclusion to demographic ageing and to the needs for better governance and more sustainable resource management. What I am telling is not just matter for nice papers. It is indeed the need for policies that have a direct impact and concrete consequences for the life of our citizens.” José Manuel Durão Barroso 17 March 2011
  29. 29. Recommendation from a business panel to the EU commission: • More technology is not the solution • Leverage the power of networks and social innovation
  30. 30. Malmö Living Labs: the stage, the neighbourhood, the factory City of Malmö users driving innovation incubators companies public institutions ngo's students teachers researchers designers Continous match-making and alignment of interests and stakeholders
  31. 31. Malmö Living Labs (MEDEA, MAH) Design and innovation rooted in local contexts Möllevången Rosengård Western Harbour The Factory The Stage The Neigbourhood Fosie Immigrant population Artists, designers, musicians Sustainability/media companies
  32. 32. Social innovation as “infrastructuring” Ongoing alignment between contexts and partly conflicting interests: • “substance” that emerges in situ • relational concept: it becomes infrastructure in relation to organized practices Extensive collaboration over time and among diverse stakeholders: • design before use: selection, design, development, deployment, enactment • in everyday use: mediation, interpretation, articulation • design in use: adaptation, appropriation, tailoring, re-design, maintenance
  33. 33. The Stage Stage the stage cross-media, culture production möllevången New ways to produce, promote, distribute and finance cultural productions. Engaging audiences in professional creative processes The Stage
  34. 34. Prototyping lab (Fablab) for co-productions mixing digital and physical material. Open source business models and micro financing services. Under construction! The Factory
  35. 35. A co-production and innovation environment for collaborative services and urban planning. Taking its point of departure in multi-ethnic local resources. The Neighbourhood
  36. 36. • Environment that seldom is associated with innovation and economic growth • Marginalized groups and high unemployment but at the same a resource of intercultural competences
  37. 37. Case 1
  38. 38. RGRAThe movement: “Face and Voice of the Streets” Hip-hop as a pedagogical tool
  39. 39. Building a repertoire
  40. 40. RGRA workshop ”Produce their own music” ”Love zones” ”Commuting on busses” Blue tooth media push
  41. 41. LL RGRA Infrastructuring - Alignment Do-Fi Epsilon E. S. Skånetrafiken Veolia
  42. 42. Prototyping: Bluetooth Hiphop Bus New service, new promotion channels, new technology issue of trust
  43. 43. LL RGRA Do-Fi Epsilon E. S. Skånetrafiken Veolia BluePromo Infrastructuring - Alignment
  44. 44. LL RGRA Do-Fi Epsilon E. S. Skånetrafiken Veolia BluePromo Lilla Växthuset Ozma WIP- Wireless Indipendent Provider Infrastructuring - Alignment
  45. 45. Prototyping: UrbLove Collaboration between K3 Malmö University, RGRA, Lilla Växthuset, Ozma, Epsilon ES and Do-Fi
  46. 46. LL RGRA Do-Fi Epsilon E. S. Skånetrafiken Veolia BluePromo Lilla Växthuset Ozma WIP- Wireless Indipendent Provider UrbLove Infrastructuring - Alignment
  47. 47. • Combining: Low tech mobile game + social innovation • Dealing with a social issue (geographical inclusion/exclusion) • Providing business opportunities for NGO Connecting UrbLove to schools
  48. 48. INKONSTK3 RGRA Ozma UrbLove Open ended Infrastructuring Leisure science Public Schools
  49. 49. “Issues” and “controversies” What parts of the city should get attention? How to negotiate palestine/israeli conflict?
  50. 50. Case 2
  51. 51. Herrgårds Women Association Five women started the Herrgårds Women association 8 years ago in Rosengård Malmö as a response to feeling excluded from the Swedish society. •The NGO has 200 women (and 200 children) as members. •The nationalities include Afghan, Iran, Iraq and Bosnian women (majority Afghan). •Many have limited skills in Swedish, many are illiterates, most lack higher education, many live on social welfare.
  52. 52. Service opportunities Beyond catering: Enriched cultural experiences and mixed services including food, laptop-sleeves and henna-tattoos.
  53. 53. Design experiments Combined cooking class and media –workshop Aligning: the Women, Attendo, Göran and Refugee Orphans
  54. 54. Future design solutions Social media and movies…….. …….and/or new support structures in the City of Malmö?
  55. 55. Herrgårds Kvinnoförening Collaborating networks
  56. 56. Infrastructuring Network Göran DoDream Attendo Save the children City of Malmö Social department City of Malmö business department Good World AB Researchers: Urban studies/LL
  57. 57. “Issues” and “controversies” • ”Transit relations” with orphans? • Trade unions? • Power relations within their families? • Violence and threats? • Sustainable business models?
  58. 58. Social innovation references • • • • Murray, R., Caulier-Grice, J. and Mulgan, G., 2010. The open book of social innovation. London: Young Foundation, NESTA • Hillgren, Per-Anders; Seravalli, Anna & Emilson, Anders. (2011). Prototyping and Infrastructuring in design for social innovation. Co- Design Vol. 7, Nos. 3–4, September–December 2011, 169–183. • Björgvinsson, E; Ehn, P & Hillgren, P-A. (2012). Agonistic participatory design: working with marginalised social movements. Co-Design, 8:2-3, 127-144.
  59. 59. Social innovation So here is the question: Is social innovation a real challenge for your business, or are you better off doing (social) business as usual?