Ask an expert workshop #3 on "Creating an efficient online testing workflow"

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Ask an expert workshop #3 on "Creating an efficient online testing workflow"

  1. 1. Workshop #3 Creating an efficient online testing workflow Peter Coopmans Lead Conversion Optimization Consultant
  2. 2. Agenda • 12:15 - 12:45: Theory & examples • Online testing: part of a persuasive architecture • The online testing process • The workflow: 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of the wireframe 5. Creation of test plan & test matrix 6. Running of test 7. Reporting • 12:45 - 13:00: Q&A • 13:00 - 13:15: Coffee!!!
  3. 3. Theory & Examples Online testing: part of a persuasive architecture
  4. 4. Theory & Examples The online testing process
  5. 5. The online testing process
  6. 6. Theory & Examples The workflow
  7. 7. 1. Selection of test page 2. Analysis & definition of test hypotheses 3. Selection of test type 4. Creation of wireframe 5. Creation of test plan & matrix 6. Running of the test 7. Reporting
  8. 8. ...
  9. 9. Want to improve your online testing skills? We offer on-site training, with a practical format and based on your website, your knowledge level and your expectations. For more info please contact us: peter@the-uptimizers.be

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