Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IAM live 2016: Corporate Newsroom // Dr. Guido Keel

2,132 views

Published on

Corporate Newsrooms: Paradigmenwechsel oder Hype?

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

IAM live 2016: Corporate Newsroom // Dr. Guido Keel

  1. 1. Zürcher FachhochschuleZürcher Fachhochschule Institut für Angewandte Medienwissenschaft IAM 1 IAM live Der Corporate Newsroom Dr. Guido Keel 25. Mai 2016
  2. 2. Zürcher Fachhochschule «Die Einführung eines Newsroom mag theoretisch richtig anmuten, taugt aber nicht in der Praxis.» 2
  3. 3. Zürcher Fachhochschule Definition Der Corporate Newsroom ist eine organisatorisch und räumlich zusammengefasste Steuerungs- einheit für die Kommunikation in einer Organisation. 3
  4. 4. Zürcher Fachhochschule These 1 3 30 8 6 0 10 4 4 0 5 10 15 20 25 30 35 Keine Newsroom-Integration (0 Merkmale) Geringe Newsroom-Integration (1 bis 2 Merkmale) Mässige Newsroom-Integration (3 Merkmale) Starke Newsroom-Integration (4 bis 5 Merkmale) Mit Newsroom (18) Ohne Newsroom (47) 4 Nicht überall, wo Newsroom draufsteht, ist Newsroom drin.
  5. 5. Zürcher Fachhochschule These 2 5 Der Corporate Newsroom löst einen alten Anspruch der strategischen Kommunikation ein – den der integrierten Kommunikation. Aber nicht nur.
  6. 6. Zürcher Fachhochschule These 3 6 Der Fokus auf Inhalte und Themen führt zu einer Vernachlässigung der Zielgruppen und Kanäle.
  7. 7. Zürcher Fachhochschule These 4 7 Möbel sind mobiler als Menschen.
  8. 8. Zürcher Fachhochschule Fazit 1. Der Corporate Newsroom schafft fundamental neue Verhältnisse, ist aber gleichzeitig die logische Fortsetzung eines Prozesses. 2. Der Corporate Newsroom löst Probleme und sorgt für neue. 8

×