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On February 27, 2011, the IAB Board of Directors approved the first-ever IAB Member Code of Conduct. This Code of Conduct incorporates the Self-Regulatory Principles for Online Behavioral Advertising, and makes adherence to the Principles a condition of membership in the IAB. Members were encouraged to join IAB staff on April 13, 2011 to learn more information on what companies need to do to come into compliance with the Principles, what kind of monitoring and enforcement programs are in place, and what company executors should be looking for when evaluating their company roles in online behavioral advertising.
Alison Pepper, Director Public Policy, IAB
Michael Signorelli, Associate, Venable LLP
Luke Luckett, Senior Manager, Member Services, IAB