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Sublime Skinz and case study


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Sublime Skinz and case study

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Sublime Skinz and case study

  1. 1. C l u b M e d . u s
  2. 2. The Client « A Club Med all-inclusive vacation truly includes everything – which means convenient, stress-free travel at a great value. You’ll enjoy seemingly unlimited sports (with equipment and instruction), children’s clubs with expert childcare, attentive hospitality, gourmet dining, premium liquors, spacious accommodations in all-inclusive resorts, and live entertainment. » Premium International (65  resorts worldwide) All  inclusive   vacation  packages   for  families 1 32
  3. 3. C A S E S T U D Y 60,420 c l i c k s120 w e b s i t e s 3,8M I M P R E S S I O N S 1.59 % A v e r a g e C T R a higher CTR for Canada: 2,14% Challenge and Solution Daily performance optimization according to CTR and Viewabilitymetrics Target all inclusive and AB+ Families Design and delivera Skinz campaignthe most impactful and non intrusive Skinz format through 120 sites across the USA and Canada. Higheraffinity for All inclusive and AB+ Families.
  4. 4. C A S E S T U D Y Results In-View Time +85,5 +60,6 seconds vsMOAT benchmark Viewability 92,4% +70% lift vsMOAT benchmark Bon impact sur la notoriété spontanée avec+4pts et +5pts sur les parfums One Million et Lady Million de Paco Rabanne auprès des exposés Viewability metrics to prove success of the non standard ad unit Skinz format outperformed the industry viewability Benchmark Brand Interaction +15,2% X5 vs MOAT benchmark
  5. 5. Christophe Ménard CPO & East Coast Manager (415) 296-6370 Do not hesitateto contact us! CONTACTS Jerem Febvre COO & West Coast Manager (415) 296-6370