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© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.© 2016 AdobeSystems Incorporated. All Rights Res...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Jen | Gym Instructor
Lululemon Athletica is fan...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
REACHING
YOUR
AUDIENCE HAS
NEVER BEEN
EASIER . ...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
MATTER MORE THAN
EVER
EXPERIENCE
S
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
GREAT
EXPERIENC
E?
WHAT MAKES A
COMPELLING
PERS...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Create compelling and
personalized experience
A...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 8
A D V E RT I S I N G AT
Search | Single DSP |...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
A Complementary Union: Performance + Branding
9...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Our Differentiators
10
Independence
100% aligne...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Addressing Key Marketing Challenges Head-On
Bet...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
A Full Funnel Approach
12
Advertising Channels
...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
All Screens, All Formats
13
Advertiser Consumer...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Complete Media Investment Platform
Largest buye...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Tailor Messaging with Real-Time Optimized Dynam...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Deep Integration with Adobe Marketing Cloud
16
...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Cross-Channel Identity Management with Integrat...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Seamless Application of Data Across All Screens...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
Industry-Leading Media Quality & Brand Safety
19
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 20
Extensive Training, Certification and Suppor...
© 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 21
Adobe Advertising
Comprehensive software sol...
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Interact 2017 Keynote: Empowering Experiences Through Advertising by Jack Rutter, Head of Brand Partnerships, EMEA Adobe Advertising Cloud

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Interact 2017 Short Keynote: Empowering Experiences Through Advertising

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Interact 2017 Keynote: Empowering Experiences Through Advertising by Jack Rutter, Head of Brand Partnerships, EMEA Adobe Advertising Cloud

  1. 1. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.© 2016 AdobeSystems Incorporated. All Rights Reserved. AdobeConfidential. Empowering Experiences Through Advertising Jack Rutter, Head of Brand Partnerships, EMEA Adobe Advertising Cloud
  2. 2. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Jen | Gym Instructor Lululemon Athletica is fantastic. Fred Leger Age 30 Pier 83 ForthAve 2ndAve 10th Ave 21stSt Pier 83 For th Ave 2nd Ave 10t hAve 21s tSt T-Mobile 4 Nokia Lumia 520 Sue Child Chris Manchester Elisa Sanchez Age 40 Jerry | Stock Broker AT&T Iphone 4s @AdobeMktgClo ud Albert Sushi 3,343, 4,453 WELCOME TO THE ERA OF DIGITAL EXPERIENCES
  3. 3. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. REACHING YOUR AUDIENCE HAS NEVER BEEN EASIER . . . OR MORE DIFFICULT MEDIA FRAGMENTATIO NExplosion of touchpoints and rising expectations DATA EXPLOSION Flood of information from devices, servers and the cloud DIGITAL DISRUPTION Companies racing to reinvent themselves
  4. 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. MATTER MORE THAN EVER EXPERIENCE S
  5. 5. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. GREAT EXPERIENC E? WHAT MAKES A COMPELLING PERSONAL RELEVANT EVERYWHERE
  6. 6. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Create compelling and personalized experience Audience Understand and adapt to the right person, right place, righttime Media Build great experiences and deliver across every touchpoint Creative
  7. 7. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential.
  8. 8. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 8 A D V E RT I S I N G AT Search | Single DSP | Creative Adobe
  9. 9. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. A Complementary Union: Performance + Branding 9 Advertiser Video TV Social Search Display Drive Actions & Conversions ADOBE Brand Lift, Transparency & Favorability TubeMogul
  10. 10. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Our Differentiators 10 Independence 100% aligned with advertisers End-to-End Media Investment Curated premium and private deals All Screens, All Formats Including Search, TV and Social Identityat the Core People-centric data powers people-based marketing Performance without Compromise Leading media quality and brand safety protections Industry-Leading Training & Support A true partnership from start to finish
  11. 11. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Addressing Key Marketing Challenges Head-On Better leverage 1st, 2nd and 3rd party data Doing more with less More accountability for advertising strategies Single, Seamless platform for media buying PROGRAMMATIC TV VIDEO NATIVE SOCIAL DISPLAY & DCO SEARCH
  12. 12. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. A Full Funnel Approach 12 Advertising Channels AWARENESS CONVERSION CONSIDERATION PROGRAMMATIC TV VIDEO NATIVE SOCIAL DISPLAY & DCO SEARCH
  13. 13. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. All Screens, All Formats 13 Advertiser ConsumerScreens Formats Desktop TV Mobile Connected TV Digital Out of Home OTT Video Native Audio Search Display Social Linear TV Addressable TV VOD
  14. 14. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Complete Media Investment Platform Largest buyer across all top open exchangesglobally OPEN EXCHANGE Single-click accessto curated deals from 100+ premium digital publishers and TV broadcasters ON DEMAND Streamlined ad serving and RTB-powered decisioning for publisher- direct deals PRIVATE DEALS Approved marketing partner for buying on major social networks SOCIAL Direct API access to top search engines across the world SEARCH
  15. 15. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Tailor Messaging with Real-Time Optimized Dynamic Ads Create custom experiences that resonate with viewers across the customer journey Thousands of possible variations based on product, geo, audience segment, user profile, and more Simplify ad management with self- optimizing creative. One singular DCO vs multiple ads Integrated with Adobe Marketing Cloud audiences for deeper personalizationRetarget users basedonsite activity (hotel location, travel dates) *DCO SKU required
  16. 16. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Deep Integration with Adobe Marketing Cloud 16 Measurement Data Management Media Activation Creative + Audience expansion and activation across solutionsPEOPLE CORE SERVICES
  17. 17. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Cross-Channel Identity Management with Integrated Experience Cloud 17 Analytics Advanced Segmentation Create personalized experiences based on unique behaviors and attributes Predictive Marketing Easily activate customer data to predict campaign success and maximize return on ad spend Mobile App Analytics Integrated mobile app analytics solution Audience Manager 360 Degree Profiles Combine data from online, offline, 1st, 2nd and 3rd-party sources to create complete audience profiles Cross-Device Measurement Identify, measure and target people as they move across screens and devices Lookalike Modeling Extend your reach to prospects who are similar in behavior to your most valuable customers Seamless audience activation across all screens and formats – including Search, Social and TV
  18. 18. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Seamless Application of Data Across All Screens and Formats 18 AdobeAudience Manager Real-time sync with Audience Manager Enables 90%+ Match Rates with Adobe Advertising Cloud Other DSPs 50-60% of customer targeting data goes to waste Adobe Advertising Cloud Less than 10% customer targeting opportunity loss
  19. 19. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. Industry-Leading Media Quality & Brand Safety 19
  20. 20. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 20 Extensive Training, Certification and Support AD Academy Video Tutorials Adobe Ad Summit Advertising Help Wiki Product Webinars Adobe Advertising Academy Certification conducted on- site or at Adobe Advertising HQ Video Tutorials Step by step demos of products and features Adobe Ad Summit Summit for global thought leaders Advertising Help Wiki Everything you need to manage campaigns Product Webinars Live web-based sessions Dedicated Support Award-winning customer support Dedicated Support
  21. 21. © 2017 Adobe Systems Incorporated. All Rights Reserved. AdobeConfidential. 21 Adobe Advertising Comprehensive software solution for brands and agencies to plan, buy, measure and optimize global cross-channel advertising End-to-End Media Investment Platform All Screens, All Formats Independence Performance Without Compromise Industry-Leading Training & Support Identity at the Core

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