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info@shaa.it | www.shaa.it
INTERACTIVE
VIDEO
ENGAGEMENTNATIVE & CONTENT REVOLUTION
info@shaa.it | www.shaa.it
INTERACTIVE VIDEOTRADITIONAL VIDEO VS
VIDEO ENGAGEMENT
info@shaa.it | www.shaa.it
INTERACTIVE VIDEOVS
PLAY/PAUSE WATCH LEAVE PLAY/PAUSE WATCH CHOOSE
VIDEO-IN-VIDEO
NAVIGAT
E
GAL...
info@shaa.it | www.shaa.it
SHAA CREATES
IMMERSIVE INTERACTIVE EXPERIENCES
SINCE 2010
ENGAGEMENT ACTION MONETIZATION
info@shaa.it | www.shaa.it
THIS IS INTERACTION!
APPLICATIONS & SOLUTIONS
SPECIAL
PROJECT
INTERACTIVE
E-LEARNING
OMNICHANNE...
info@shaa.it | www.shaa.it
#MULTIPLE-CHOICE
#GARNIER-OLIA
info@shaa.it | www.shaa.it
#BRANDED-CONTENT
#LANCIA-Y
info@shaa.it | www.shaa.it
#SHOPPABLE-VIDEO
#CARPISA
info@shaa.it | www.shaa.it
#INTERACTIVE-E-LEARNING
#CARMEN
info@shaa.it | www.shaa.it
#INTERACTIVE-E-LEARNING
#CARMEN
info@shaa.it | www.shaa.it
CONTENT-
DRIVEN
EXPERIENCES
DIGITAL
TOUCHPOINTS
IN PHYSICAL
LOCATIONS
USER PROFILE
BASED
ON DAT...
info@shaa.it | www.shaa.it
#SOCIAL-WALL
#INTERACTIVE-TOTEM
#INTERACTIVE-TABLE
#INTERACTIVE-URBAN-
SCREEN
#WOW-ROOM
#INTERA...
info@shaa.it | www.shaa.it
#OMNICHANNEL-EXPERIENCE
#SECOND-SCREEN
info@shaa.it | www.shaa.it
#LIVE-SHOW
#REAL-TIME-INTERACTION
YOU SEE! YOU BUY!
info@shaa.it | www.shaa.it
#INTERACTIVE-IN-STORE-EXPERIENCE
#BOUTIQUE-OF-THE-FUTURE
info@shaa.it | www.shaa.it
ATTRACT
ENGAGE
CONVERT
DATA COLLECT
CLICK POWER
info@shaa.it | www.shaa.it
#INTROPAGE-VIDEO
#FASTWEB
info@shaa.it | www.shaa.it
THE RIGHT PRODUCT AT THE RIGHT TIME FOR THE RIGHT USER
IN THE RIGHT CONTEXT
WHEN CONTENT
MEETS ...
info@shaa.it | www.shaa.it
#SHOPPABLE-PREROLL
#FATTORE-MAMMA
info@shaa.it | www.shaa.it
TO CREATE TAILORED AND
IMMERSIVE EXPERIENCES
TIME SPENT ON VIDEO
INCREASES x4
IT’S ENGAGEMENT
-...
info@shaa.it | www.shaa.it
ONE CODE EVERYWHERE DATA CONTROL
ALL OUR PRODUCTS ARE DEVELOPED USING OUR
IN-HOUSE PLATFORM
info@shaa.it | www.shaa.it
INTERACTIVE STORYTELLING
IS KING
IT ENABLES YOU TO MONETIZE!
info@shaa.it | www.shaa.it
INTERACTION IS NOW!
info@shaa.it | www.shaa.it
info@shaa.it | www.shaa.it | +39 02 87228202
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IAB Europe's Interact 2018 - Interactive Video Engagement

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Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Luca Achille Sepe, Chief Executive Officer & Founder SHAA

The phenomenon of digital transformation is bringing with it a radical change in the digital experience strategies and approaches being deployed by businesses. Consequently, there is a need for concrete solutions that are aligned with the rapid transformation taking place and that address the new needs and habits of digital users.SHAA’s response is to deploy interactivity as a key tool for injecting new value into digital experiences. We aim to give users the opportunity to experience dynamic, highly personalized content and to this end have developed a broad range of interactive solutions that generate high levels of engagement and offer maximum levels of performance.Interact 2018 -  Interactive Video Engagement

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IAB Europe's Interact 2018 - Interactive Video Engagement

  1. 1. info@shaa.it | www.shaa.it INTERACTIVE VIDEO ENGAGEMENTNATIVE & CONTENT REVOLUTION
  2. 2. info@shaa.it | www.shaa.it INTERACTIVE VIDEOTRADITIONAL VIDEO VS VIDEO ENGAGEMENT
  3. 3. info@shaa.it | www.shaa.it INTERACTIVE VIDEOVS PLAY/PAUSE WATCH LEAVE PLAY/PAUSE WATCH CHOOSE VIDEO-IN-VIDEO NAVIGAT E GALLERY CHAT PURCHASE TRADITIONAL VIDEO VIDEO ENGAGEMENT
  4. 4. info@shaa.it | www.shaa.it SHAA CREATES IMMERSIVE INTERACTIVE EXPERIENCES SINCE 2010 ENGAGEMENT ACTION MONETIZATION
  5. 5. info@shaa.it | www.shaa.it THIS IS INTERACTION! APPLICATIONS & SOLUTIONS SPECIAL PROJECT INTERACTIVE E-LEARNING OMNICHANNEL EXPERIENCE INTERACTIVE ADVERTISING SHOPPABLE VIDEO
  6. 6. info@shaa.it | www.shaa.it #MULTIPLE-CHOICE #GARNIER-OLIA
  7. 7. info@shaa.it | www.shaa.it #BRANDED-CONTENT #LANCIA-Y
  8. 8. info@shaa.it | www.shaa.it #SHOPPABLE-VIDEO #CARPISA
  9. 9. info@shaa.it | www.shaa.it #INTERACTIVE-E-LEARNING #CARMEN
  10. 10. info@shaa.it | www.shaa.it #INTERACTIVE-E-LEARNING #CARMEN
  11. 11. info@shaa.it | www.shaa.it CONTENT- DRIVEN EXPERIENCES DIGITAL TOUCHPOINTS IN PHYSICAL LOCATIONS USER PROFILE BASED ON DATA GATHERING AND ANALYSIS OMNICHANNEL MODEL
  12. 12. info@shaa.it | www.shaa.it #SOCIAL-WALL #INTERACTIVE-TOTEM #INTERACTIVE-TABLE #INTERACTIVE-URBAN- SCREEN #WOW-ROOM #INTERACTIVE-FITTING- ROOM THE ONLY LIMIT IS YOUR OOH TRENDS
  13. 13. info@shaa.it | www.shaa.it #OMNICHANNEL-EXPERIENCE #SECOND-SCREEN
  14. 14. info@shaa.it | www.shaa.it #LIVE-SHOW #REAL-TIME-INTERACTION YOU SEE! YOU BUY!
  15. 15. info@shaa.it | www.shaa.it #INTERACTIVE-IN-STORE-EXPERIENCE #BOUTIQUE-OF-THE-FUTURE
  16. 16. info@shaa.it | www.shaa.it ATTRACT ENGAGE CONVERT DATA COLLECT CLICK POWER
  17. 17. info@shaa.it | www.shaa.it #INTROPAGE-VIDEO #FASTWEB
  18. 18. info@shaa.it | www.shaa.it THE RIGHT PRODUCT AT THE RIGHT TIME FOR THE RIGHT USER IN THE RIGHT CONTEXT WHEN CONTENT MEETS INTERACTIVITY
  19. 19. info@shaa.it | www.shaa.it #SHOPPABLE-PREROLL #FATTORE-MAMMA
  20. 20. info@shaa.it | www.shaa.it TO CREATE TAILORED AND IMMERSIVE EXPERIENCES TIME SPENT ON VIDEO INCREASES x4 IT’S ENGAGEMENT - INTERACTION RATE +30% - FROM ONE-WAY TO TWO-WAY COMMUNICATION IT TRACKS ALL USER ACTIONS CHECK USER PREFERENCES IN REAL TIME WHY AN INTERACTIVE VIDEO?
  21. 21. info@shaa.it | www.shaa.it ONE CODE EVERYWHERE DATA CONTROL ALL OUR PRODUCTS ARE DEVELOPED USING OUR IN-HOUSE PLATFORM
  22. 22. info@shaa.it | www.shaa.it INTERACTIVE STORYTELLING IS KING IT ENABLES YOU TO MONETIZE!
  23. 23. info@shaa.it | www.shaa.it INTERACTION IS NOW!
  24. 24. info@shaa.it | www.shaa.it info@shaa.it | www.shaa.it | +39 02 87228202

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