Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
May 2017
The data and charts shown in this
report cannot be used without the
expressed permission of IAB Europe
and IHS Markit
About the study
A meta-analysis of online ad spend in Europe
RATECARD
Campaigns x
Ratecard
GROSS
Spend Billed
NET
Revenue Billed
No Agency...
Data for 27 countries in Europe
• Austria
• Belarus
• Belgium
• Bulgaria
• Czech Republic
• Croatia
• Denmark
• Finland
• ...
About the data
This market sizing is based on the following methods:
• Reported data from national IABs
• Estimates by nat...
Big Picture
Europe: the value of online advertising in 2016
€41.9bn
Eurozone macroeconomic environment has stabilised after two recessions
and holds firm despite political uncertainty
-8%
-6...
Online advertising grew by 12.3% in 2016
37.2
41.9
0
5
10
15
20
25
30
35
40
45
2015 2016
Online advertising spend in Europ...
€35.3bn net addition in 11 years of this study….
6.6
9.2
14.5 15.8
18.8
21.9
24.4
28.6
32.1
37.3
41.9
0
5
10
15
20
25
30
3...
…as online offsets losses of traditional media, establishing a new
advertising market high for the first time since the 20...
”Plus ça change, plus c'est la même chose”: consistency in growth rates
over past five years despite fundamental market re...
Online expands its lead over other media categories*
0.7
5.4
7.2
25.2
33.9
36.8
0.7
5.2
7.4
23.2
34.0
41.9
0 5 10 15 20 25...
Markets
After four year period of growing concentration on top markets, the long-
tail of smaller markets increases its overall sh...
934
946
1,604
1,622
1,689
2,295
2,640
4,175
5,950
14,181
0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000
Switzerland...
Growth is mostly lead by smaller CEE markets
36.9%
33.2%
31.4%
25.3%
23.6%
22.9%
22.5%
22.3%
21.8%
19.3%
17.7%
17.5%
15.5%...
Most advanced and least mature markets grow faster, tight grouping
among Western European markets
Year-on-yeargrowth
Europ...
Three distinct patterns emerge
Year-on-yeargrowth
European average lines
online ad spend per capita
Bulgaria
Belarus
Croat...
What enables & hinders growth according to national IABs?
Drivers
• Programmatic & automation
• e- and m-commerce
• Rise o...
Formats
€5bn added in total, over half of that coming from display
14,199 16,196
6,061
6,510
16,932
19,116
0
5,000
10,000
15,000
2...
Display has been the fastest growing format for the past three years, but
classifieds & directories and search experience ...
Search maintains lead, but display increases share
34.1% 36.6% 36.6%
47.3% 48.0% 47.1% 48.8% 49.2% 46.7% 46.7% 45.6%
18.3%...
15 markets grow above European average, incl. 4 out of the top 10
markets by size, but spectrum of growth between markets ...
Uneven picture across Europe as classifieds & directories benefit from
consolidation, but shift to display-based ad model
...
19 markets saw double-digit growth in paid-for-search
44.9%
42.9%
36.1%
28.0%
25.1%
21.4%
21.0%
20.8%
20.7%
20.1%
19.2%
19...
Mobile shares of format leap by nearly10 percentage points year-on-year
26.8%
23.9% 24.7%
36.0%
32.2% 33.3%
0%
5%
10%
15%
...
A €3bn market, video now is a vital component of online display…
29.9%
27.8%
27.1%
26.7%
24.6%
23.9%
22.1%
21.5%
21.4%
19....
…and growth is near universally double-digit within 3 clusters
122.0%
102.6%
100.0%
91.8%
80.0%
48.0%
46.0%
33.6%
27.6%
26...
Mobile display is highly concentrated, but 14 out of 22 countries
measured grew faster than the market leader*
2,645
677
6...
0
500
1,000
1,500
2,000
2,500
3,000
UK
France
Italy
Germany
Norway
Sweden
Netherlands
Russia
Turkey
Poland
Top mobile disp...
Desktop banner is decline as video and mobile power growth
-35%
-25%
-15%
-5%
5%
15%
25%
35%
45%
Ireland
Slovenia
Romania
...
Desktop banner is decline as video and mobile power growth
-35%
-25%
-15%
-5%
5%
15%
25%
35%
45%
Ireland
Slovenia
Romania
...
Desktop banner is decline as video and mobile power growth
-35%
-25%
-15%
-5%
5%
15%
25%
35%
45%
Ireland
Slovenia
Romania
...
Outlook for 2017
• Expect approximately +10% growth over 2016
• Concentration of growth among fewer players will accelerat...
Contact:
Alison Fennah – fennah@iabeurope.eu
Marie-Clare Puffett – puffett@iabeurope.eu
Daniel Knapp – daniel.knapp@ihsmar...
Upcoming SlideShare
Loading in …5
×

of

AdEx Benchmark 2016 Study Slide 1 AdEx Benchmark 2016 Study Slide 2 AdEx Benchmark 2016 Study Slide 3 AdEx Benchmark 2016 Study Slide 4 AdEx Benchmark 2016 Study Slide 5 AdEx Benchmark 2016 Study Slide 6 AdEx Benchmark 2016 Study Slide 7 AdEx Benchmark 2016 Study Slide 8 AdEx Benchmark 2016 Study Slide 9 AdEx Benchmark 2016 Study Slide 10 AdEx Benchmark 2016 Study Slide 11 AdEx Benchmark 2016 Study Slide 12 AdEx Benchmark 2016 Study Slide 13 AdEx Benchmark 2016 Study Slide 14 AdEx Benchmark 2016 Study Slide 15 AdEx Benchmark 2016 Study Slide 16 AdEx Benchmark 2016 Study Slide 17 AdEx Benchmark 2016 Study Slide 18 AdEx Benchmark 2016 Study Slide 19 AdEx Benchmark 2016 Study Slide 20 AdEx Benchmark 2016 Study Slide 21 AdEx Benchmark 2016 Study Slide 22 AdEx Benchmark 2016 Study Slide 23 AdEx Benchmark 2016 Study Slide 24 AdEx Benchmark 2016 Study Slide 25 AdEx Benchmark 2016 Study Slide 26 AdEx Benchmark 2016 Study Slide 27 AdEx Benchmark 2016 Study Slide 28 AdEx Benchmark 2016 Study Slide 29 AdEx Benchmark 2016 Study Slide 30 AdEx Benchmark 2016 Study Slide 31 AdEx Benchmark 2016 Study Slide 32 AdEx Benchmark 2016 Study Slide 33 AdEx Benchmark 2016 Study Slide 34 AdEx Benchmark 2016 Study Slide 35 AdEx Benchmark 2016 Study Slide 36 AdEx Benchmark 2016 Study Slide 37 AdEx Benchmark 2016 Study Slide 38
Upcoming SlideShare
IAB Europe Membership Benefits 2018
Next
Download to read offline and view in fullscreen.

7 Likes

Share

Download to read offline

AdEx Benchmark 2016 Study

Download to read offline

AdEx Benchmark 2016 Study

Related Books

Free with a 30 day trial from Scribd

See all

AdEx Benchmark 2016 Study

  1. 1. May 2017
  2. 2. The data and charts shown in this report cannot be used without the expressed permission of IAB Europe and IHS Markit
  3. 3. About the study
  4. 4. A meta-analysis of online ad spend in Europe RATECARD Campaigns x Ratecard GROSS Spend Billed NET Revenue Billed No Agency commissions
  5. 5. Data for 27 countries in Europe • Austria • Belarus • Belgium • Bulgaria • Czech Republic • Croatia • Denmark • Finland • France • Germany • Greece • Hungary • Ireland • Italy • Netherlands • Norway • Poland • Russia • Romania • Serbia • Slovakia • Slovenia • Spain • Sweden • Switzerland • Turkey • UK
  6. 6. About the data This market sizing is based on the following methods: • Reported data from national IABs • Estimates by national IABs based on local insight • Estimates by national IABs in collaboration with IHS Markit • Estimates & actuals by IHS Markit based on the IHS Advertising Intelligence Service & macro- economic research group
  7. 7. Big Picture
  8. 8. Europe: the value of online advertising in 2016 €41.9bn
  9. 9. Eurozone macroeconomic environment has stabilised after two recessions and holds firm despite political uncertainty -8% -6% -4% -2% 0% 2% 4% 6% 8% 2004Q1 2004Q3 2005Q1 2005Q3 2006Q1 2006Q3 2007Q1 2007Q3 2008Q1 2008Q3 2009Q1 2009Q3 2010Q1 2010Q3 2011Q1 2011Q3 2012Q1 2012Q3 2013Q1 2013Q3 2014Q1 2014Q3 2015Q1 2015Q3 2016Q1 2016Q3 2017Q1 Eurozone France Germany Italy Spain GDP growth in Eurozone (%) Source: IHS Markit © 2017 IHS Markit Growth
  10. 10. Online advertising grew by 12.3% in 2016 37.2 41.9 0 5 10 15 20 25 30 35 40 45 2015 2016 Online advertising spend in Europe (€bn) +12.3% like-for-like
  11. 11. €35.3bn net addition in 11 years of this study…. 6.6 9.2 14.5 15.8 18.8 21.9 24.4 28.6 32.1 37.3 41.9 0 5 10 15 20 25 30 35 40 45 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Total online ad spend: historical perspective €35.3bn *restated from €36bn as measured in 2015 due to methodology change at local IABs
  12. 12. …as online offsets losses of traditional media, establishing a new advertising market high for the first time since the 2009 recession 97.09 101.37 96.9 77.94 82.92 82.71 79.23 75.07 73.16 72.25 70.81 6.6 9.2 14.5 15.8 18.8 21.9 24.4 28.6 32.1 37.3 41.9 0 20 40 60 80 100 120 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Traditional vs online advertising (€bn) Other Media Online €112.6bn Peak ‘traditional’ media New market high (+€1.2bn) Recessionary market low Historical market high Flat market Online growth offsets decline
  13. 13. ”Plus ça change, plus c'est la même chose”: consistency in growth rates over past five years despite fundamental market restructure 39.0% 58.6% 8.9% 18.6% 16.5% 11.5% 11.9% 11.6% 13.0% 12.3% 0% 10% 20% 30% 40% 50% 60% 70% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Historical online advertising market growth Maximum 1.6ppt variation in growth over the past 5 years
  14. 14. Online expands its lead over other media categories* 0.7 5.4 7.2 25.2 33.9 36.8 0.7 5.2 7.4 23.2 34.0 41.9 0 5 10 15 20 25 30 35 40 45 Cinema Radio OOH Print TV Online 2016 2015 Ad spend by category in Europe in 2015 and 2016 (€bn) Source: IHS Markit *broadcaster online video accounted for in the ‘online’ category. TV is linear TV advertising only.
  15. 15. Markets
  16. 16. After four year period of growing concentration on top markets, the long- tail of smaller markets increases its overall share for the first time 57.3% 56.9% 58.8% 60.4% 58.0% 69.4% 69.9% 70.8% 70.5% 69.8% 77.9% 78.2% 78.8% 78.4% 77.7% 86.6% 86.4% 86.5% 86.4% 86.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 2014 2015 2016 Share of European online advertising revenue by market group Top 3 Top 5 Top 7 Top 10
  17. 17. 934 946 1,604 1,622 1,689 2,295 2,640 4,175 5,950 14,181 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Switzerland Belgium Sweden Spain Netherlands Italy Russia France Germany UK Top 10 markets ranked (€m) 2016 2015 UK is 2.4x Germany UK as big as next 3 markets combined Top 8 in stable ranking, Belgium & Switzerland move up, UK maintains lead over other markets
  18. 18. Growth is mostly lead by smaller CEE markets 36.9% 33.2% 31.4% 25.3% 23.6% 22.9% 22.5% 22.3% 21.8% 19.3% 17.7% 17.5% 15.5% 14.6% 13.5% 13.4% 13.4% 12.3% 11.6% 11.5% 11.3% 10.1% 9.6% 7.0% 6.4% 6.2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Romania Slovenia Ireland CzechRepublic Slovakia Bulgaria Hungary Spain Sweden Russia Croatia Serbia Belarus Poland Turkey UK Switzerland EuropeanAverage Austria Greece Netherlands Italy Denmark France Germany Belgium Online advertising YoY growth 2016
  19. 19. Most advanced and least mature markets grow faster, tight grouping among Western European markets Year-on-yeargrowth European average lines online ad spend per capita Bulgaria Belarus Croatia Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Romania RussiaSerbia Slovenia Spain Austria Belgium Sweden SwitzerlandTurkey UK Slovakia 0% 5% 10% 15% 20% 25% 30% 35% 40% 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250
  20. 20. Three distinct patterns emerge Year-on-yeargrowth European average lines online ad spend per capita Bulgaria Belarus Croatia Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Netherlands Norway Poland Romania RussiaSerbia Slovenia Spain Austria Belgium Sweden SwitzerlandTurkey UK Slovakia 0% 5% 10% 15% 20% 25% 30% 35% 40% 0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170 180 190 200 210 220 230 240 250
  21. 21. What enables & hinders growth according to national IABs? Drivers • Programmatic & automation • e- and m-commerce • Rise of online video consumption • Premium video inventory • Improvement in ad quality • Mobile-first advertiser mentality • Social platforms • Native • E-Sports • Consolidation Hurdles • Ad blocking • Fraud • Complexity of value chain • Brand safety • Privacy & regulation • Measurement (esp. omniscreen video) • Cross-funnel and cross-media attribution • Turning data into insight • Adapting desktop ads to mobile – High production costs – Structural barriers • Platform distribution & monetization • Macroeconomic environment and adverse political conditions
  22. 22. Formats
  23. 23. €5bn added in total, over half of that coming from display 14,199 16,196 6,061 6,510 16,932 19,116 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2015 2016 Online advertising spend by format (€m)* Display Classifieds & Directories Search 1,997 449 2,184 0 5,000 10,000 15,000 20,000 25,000 Display Classifieds & Directories Search Net additions in 2016 (€m)* 2015 2016 net additions *Not like-for-like 2015 vs 2016 due to methodology changes in Croatia & Czech Republic. Growth rate cannot be calculated. Please use 12.3% like-for-like growth rate. Excludes small number of ‘other’ that was reported without format designation.
  24. 24. Display has been the fastest growing format for the past three years, but classifieds & directories and search experience growing vibrancy 15.2% 5.8% 10.8% 11.6% 17.2% 4.9% 12.5% 13.0% 14.1% 7.4% 12.9% 12.3% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Display Classifieds & Directories Search Total Online advertising growth rates by format 2014 2015 2016
  25. 25. Search maintains lead, but display increases share 34.1% 36.6% 36.6% 47.3% 48.0% 47.1% 48.8% 49.2% 46.7% 46.7% 45.6% 18.3% 14.9% 18.9% 18.9% 20.7% 19.6% 18.5% 16.8% 15.6% 16.4% 15.6% 47.6% 48.5% 44.5% 33.8% 31.3% 33.3% 32.7% 34.0% 37.7% 36.9% 38.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Online advertising spend split by format Search Classifieds & Directories Display
  26. 26. 15 markets grow above European average, incl. 4 out of the top 10 markets by size, but spectrum of growth between markets is vast 45.4% 41.3% 38.1% 29.3% 29.0% 28.6% 24.7% 24.1% 22.0% 20.4% 19.6% 17.8% 17.6% 15.5% 14.6% 14.1% 13.0% 11.3% 11.3% 11.0% 10.7% 9.6% 6.5% 6.5% 5.9% 3.1% 1.0% -4.3% -5% 5% 15% 25% 35% 45% 55% Ireland Slovenia Romania Slovakia Bulgaria CzechRepublic Hungary Spain Croatia Russia Austria Serbia Poland UK France Europeanaverage Sweden Italy Netherlands Greece Turkey Denmark Finland Germany Belgium Switzerland Norway Belarus Online display growth in 2016 by market* incl. video. Desktop & Mobile.
  27. 27. Uneven picture across Europe as classifieds & directories benefit from consolidation, but shift to display-based ad model 20.5% 19.3% 19.0% 18.0% 17.0% 16.4% 16.3% 10.6% 10.6% 9.9% 8.9% 8.0% 7.8% 7.5% 7.4% 6.2% 6.1% 6.1% 5.8% 3.6% 3.6% 2.0% 1.9% 1.6% 0.4% -0.1% -0.4% -25.7% -30% -20% -10% 0% 10% 20% 30% Hungary CzechRepublic Serbia Poland Belarus Italy Slovakia Germany Russia Switzerland Netherlands Croatia UK Denmark Europeanaverage Turkey Belgium Spain Bulgaria Greece Ireland Romania France Finland Sweden Norway Austria Slovenia Online classifieds & directories growth in 2016 by market
  28. 28. 19 markets saw double-digit growth in paid-for-search 44.9% 42.9% 36.1% 28.0% 25.1% 21.4% 21.0% 20.8% 20.7% 20.1% 19.2% 19.2% 16.0% 15.0% 14.4% 12.9% 12.4% 12.2% 12.0% 10.1% 9.0% 8.0% 7.6% 7.3% 6.5% 6.4% 5.0% 4.3% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Slovenia Belarus Sweden Romania Ireland Russia Hungary Switzerland Spain Turkey Norway CzechRepublic Croatia Serbia UK Europeanaverage Slovakia Netherlands Greece Denmark Poland Austria Belgium Bulgaria Finland Italy Germany France Search growth in 2016 by market
  29. 29. Mobile shares of format leap by nearly10 percentage points year-on-year 26.8% 23.9% 24.7% 36.0% 32.2% 33.3% 0% 5% 10% 15% 20% 25% 30% 35% 40% Mobile share of display Mobile share of search Mobile share of total Mobile share of online ad spend by format* 2015 2016 *only markets which reported both mobile display & mobile search considered
  30. 30. A €3bn market, video now is a vital component of online display… 29.9% 27.8% 27.1% 26.7% 24.6% 23.9% 22.1% 21.5% 21.4% 19.7% 18.9% 18.5% 18.5% 16.8% 16.0% 15.6% 15.9% 14.5% 13.9% 12.7% 11.8% 11.7% 11.5% 9.4% 9.0% 7.5% 3.1% 0% 5% 10% 15% 20% 25% 30% 35% Italy Switzerland Belgium Bulgaria Croatia Ireland Sweden CzechRepublic Spain France Germany Europeanaverage Netherlands Turkey UK Austria Finland Greece Russia Slovenia Poland Denmark Belarus Norway Serbia Hungary Romania Video share of online display in 2016 Total: €2.9bn
  31. 31. …and growth is near universally double-digit within 3 clusters 122.0% 102.6% 100.0% 91.8% 80.0% 48.0% 46.0% 33.6% 27.6% 26.8% 26.3% 26.0% 25.0% 24.6% 21.4% 19.6% 19.4% 17.4% 16.5% 15.2% 13.9% 13.9% 11.9% 11.7% 11.0% 10.4% 1.2% 0% 20% 40% 60% 80% 100% 120% 140% Slovenia Serbia Belarus Ireland Croatia Denmark Italy Turkey Spain Sweden Austria Netherlands Belgium Romania E.average Bulgaria Germany Finland CzechRepublic Russia Norway Switzerland UK France Greece Hungary Poland Online video advertising growth in 2016 growth leaders +/- 10ppt range of average challengers
  32. 32. Mobile display is highly concentrated, but 14 out of 22 countries measured grew faster than the market leader* 2,645 677 606 258 178 168 139 129 124 107 100 66 51 49 39 25 24 5 4 1.4 0.9 0.5 0 500 1,000 1,500 2,000 2,500 3,000 UK Italy Norway Netherlands Turkey Ireland CzechRepublic Denmark Austria Romania Croatia Mobile display advertising 2016 (€bn) 327.0% 191.3% 156.3% 107.7% 95.0% 89.5% 86.6% 85.1% 79.7% 72.6% 66.7% 64.4% 52.9% 51.9% 51.6% 45.3% 37.3% 36.7% 34.7% 33.4% 30.9% 26.6% 26.5% 0% 50% 100% 150% 200% 250% 300% 350% Serbia Romania Turkey France Croatia Ireland Russia Bulgaria CzechRepublic Hungary Belarus Poland Europeanaverage Denmark Italy UK Sweden Austria Netherlands Finland Spain Norway Germany Mobile display advertising growth in 2016 *5 countries did not report mobile display
  33. 33. 0 500 1,000 1,500 2,000 2,500 3,000 UK France Italy Germany Norway Sweden Netherlands Russia Turkey Poland Top mobile display +2 ranks vs all display Market leaders are not created equal: the top 10 ranking by display market size looks different in mobile and video 0 100 200 300 400 500 600 700 800 900 UK Italy Germany France Spain Belgium Netherlands Sweden Russia CzechRepublic Top video 0 1,000 2,000 3,000 4,000 5,000 6,000 UK Germany France Italy Spain Russia Netherlands Sweden Belgium Poland Top all display Only in mobile Only in mobile +1 rank vs all display -2 ranks vs all display +1 rank vs all display Only in video -3 ranks vs all display +2 ranks vs all display +3 ranks vs all display Not in top mobile Not in top video Not in top mobile
  34. 34. Desktop banner is decline as video and mobile power growth -35% -25% -15% -5% 5% 15% 25% 35% 45% Ireland Slovenia Romania Slovakia Bulgaria CzechRepublic Hungary Spain Croatia Russia Austria Serbia Poland UK France Europeanaverage Sweden Italy Netherlands Greece Turkey Denmark Finland Germany Belgium Switzerland Norway Belarus Display growth composition in 2016 all display
  35. 35. Desktop banner is decline as video and mobile power growth -35% -25% -15% -5% 5% 15% 25% 35% 45% Ireland Slovenia Romania Slovakia Bulgaria CzechRepublic Hungary Spain Croatia Russia Austria Serbia Poland UK France Europeanaverage Sweden Italy Netherlands Greece Turkey Denmark Finland Germany Belgium Switzerland Norway Belarus Display growth composition in 2016 all display excl. mobile
  36. 36. Desktop banner is decline as video and mobile power growth -35% -25% -15% -5% 5% 15% 25% 35% 45% Ireland Slovenia Romania Slovakia Bulgaria CzechRepublic Hungary Spain Croatia Russia Austria Serbia Poland UK France Europeanaverage Sweden Italy Netherlands Greece Turkey Denmark Finland Germany Belgium Switzerland Norway Belarus Display growth composition in 2016 all display excl. mobile excl. mobile & video
  37. 37. Outlook for 2017 • Expect approximately +10% growth over 2016 • Concentration of growth among fewer players will accelerate • Video will become the primary battleground for consumer attention • Live video set to focus on sports and UGC • E-Sports advertising is gaining traction • Audio is increasingly attractive to marketers • Mobile-first becomes AI-first (but promise & practice are far apart) • Regulation will have a material impact on the future health of the market
  38. 38. Contact: Alison Fennah – fennah@iabeurope.eu Marie-Clare Puffett – puffett@iabeurope.eu Daniel Knapp – daniel.knapp@ihsmarkit.com Qingzhen (Jessie) Chen – jessie.chen@ihsmarkit.com Connect with us: @IABEurope IAB Europe www.iabeurope.eu www.technology.ihs.com @IHS4Tech
  • KimCrawford36

    Nov. 27, 2021
  • janzajac

    Sep. 15, 2017
  • HERAULT

    May. 31, 2017
  • DubaiEscortBunniesUAE

    May. 26, 2017
  • NastjaBreg

    May. 25, 2017
  • SlideMan02

    May. 24, 2017
  • lauretortet3

    May. 24, 2017

AdEx Benchmark 2016 Study

Views

Total views

8,371

On Slideshare

0

From embeds

0

Number of embeds

6,183

Actions

Downloads

67

Shares

0

Comments

0

Likes

7

×