The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth

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The IAB's Kieron Matthews presentation at the IAB's Digital Talent University Roadshow in Bournemouth. March 2010.

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The IAB's Kieron Matthews' presentation at the Digital Talent Roadshow in Bournemouth

  1. 1. New to online Kieron Matthews - Marketing Director Thursday, 4 March 2010
  2. 2. Who we are To help marketers find the best role for online advertising and mobile, to engage customers and build their brands Thursday, 4 March 2010
  3. 3. Who Media Owners Advertisers Agencies Thursday, 4 March 2010
  4. 4. How POLICY EDUCATION INSPIRATION STEERING Training Creative Showcase Councils Brand sessions Case studies Standards Case studies Presentations Best practice Events www IASH Regulatory affairs PROMOTION RESEARCH NETWORKING Publications Insights Events Speeches Adspend Debates www Case studies Councils PR Guides Event sponsorship Thursday, 4 March 2010
  5. 5. % share of revenues for H1 2009 1% 3% Internet 11.0% 5% Television 4.4% Press Display Direct Mail Press Classified 12% Outdoor Directories Radio Cinema 23.5% Total advertising market 18.5% £7.466bn 21.9% Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC Thursday, 4 March 2010
  6. 6. H1 2009 Online only medium showing growth in H1 2009 Total advertising market growth = -16.6% 4.60% -7.8% -14.5% -16.1% -15.6% -20.4% -22.0% -25.0% -37.3% Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet Thursday, 4 March 2010
  7. 7. H1 2009 Online only medium showing growth in H1 2009 Total advertising market growth = -16.6% 4.60% -7.8% -14.5% -16.1% -15.6% -20.4% -22.0% -25.0% -37.3% Press Classified Directories Outdoor Press Display TV Radio Direct Mail Cinema Internet Thursday, 4 March 2010
  8. 8. Tips 10 Thursday, 4 March 2010
  9. 9. READ Thursday, 4 March 2010
  10. 10. Public Thursday, 4 March 2010
  11. 11. Get out Thursday, 4 March 2010
  12. 12. gital l Be ita Be di dig dig ita tal Be l Be d igi l tal ita digi BeBe Be digital dig Be dig digital Be ital l ita Thursday, 4 March 2010 dig Be
  13. 13. Love brands Thursday, 4 March 2010
  14. 14. road cast D on’t b Thursday, 4 March 2010
  15. 15. detail Thursday, 4 March 2010
  16. 16. Thursday, 4 March 2010
  17. 17. surprising be Thursday, 4 March 2010
  18. 18. l e ad Thursday, 4 March 2010
  19. 19. Thank you kieron@iabuk.net #kieronm Thursday, 4 March 2010

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