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Wearable - storytelling or storydoing - Yiannis Lapatas

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Yiannis Lapatas, Creative Director, MRM//McCANN Germany, held a presentation on wearables, storytelling vs storydoing at IAB Forum Romania 2014

Published in: Devices & Hardware, Marketing
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Wearable - storytelling or storydoing - Yiannis Lapatas

  1. Wearable storytelling or storydoing?
  2. Where in the world are we now?
  3. Share
  4. MOST FAIL
  5. Marketing used to be what you say.
  6. Marketing used to be what you say. Now, marketing is what you do.
  7. Audience of Audiences
  8. Storytelling. you will have to tell your story to the audience Storydoing. your audience will tell your story to their audiences
  9. NOW ITS THE TIME What is the future of wearable technology?
  10. It means promising things and delivering on them.
  11. STOP THINKING ”CAMPAIGN” HOW TO IMPROVE OUR CUSTOMER’S EXPERIENCE
  12. Story You have a story The story defines an ambition The story is understood and cared about by the entire community
  13. Story You have a story The story defines an ambition The story is understood and cared about by the entire community Doing The story is being used to drive action throughout the community To define a few actions to focus on People outside the community are engaging
  14. If your goal is…
  15. If your goal is… to share your voice people share your stuff having some brand control give people assets to share
  16. What I am trying to say
  17. What I am trying to say Simplicity Get into peoples world Let’s start to explore again
  18. Thank you ioannis.lapatas@mrm-mccann.de

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