Canada – laggard or leader, what
contributions are we making to the global
digital marketing ecosystem?
Ken Headrick
Manag...
The Challenge
•
•
•
•

Dominant position in weather in Canada on all platforms
SoLoMo = weather and very high reach catego...
Response and Impact
•
•

•
•
•
•
•

Best in World Weather – PointCast
Extensive portfolio – TV, iTV, connected TV, web, mo...
Leadership from Others
Canadian HQ
•
•
•
•

SEM – Enquiro/Mediative, Acquisio
adTech - Casale, Shiny Ads, Datacratic, Ad G...
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MIXX 2013: The Weather Network "What contribution is Canada making to the global digital marketing ecosystem?"

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What contribution is Canada making to the global digital marketing ecosystem? Find out in these slides from The Weather Network/Pelmorex. Presented by Ken Headrick, Managing Director. This presentation was given at IAB Canada's MIXX Conference in March 2013.

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MIXX 2013: The Weather Network "What contribution is Canada making to the global digital marketing ecosystem?"

  1. 1. Canada – laggard or leader, what contributions are we making to the global digital marketing ecosystem? Ken Headrick Managing Director The Weather Network
  2. 2. The Challenge • • • • Dominant position in weather in Canada on all platforms SoLoMo = weather and very high reach category US players pursuing global strategies Device/platform/screen proliferation • TV, iTV, connected TV, web, mobile web, phone, tablet, cars, appliances, etc. • Data rich and real time 24X7 application = big data
  3. 3. Response and Impact • • • • • • • Best in World Weather – PointCast Extensive portfolio – TV, iTV, connected TV, web, mobile web, 4 phone platforms, 4 tablet platforms, PC and Mac apps Major Redesign web and mobile web – Int’l, viewability iTV – First in Canada - Mediaroom best-in-class app Connected TV Largest digital media weather provider in Spain Travelers Network and Beat the Traffic – US
  4. 4. Leadership from Others Canadian HQ • • • • SEM – Enquiro/Mediative, Acquisio adTech - Casale, Shiny Ads, Datacratic, Ad Gear, Ad Parlour Social Management and Analytics - Radian 6, Hootsuite Mobile – Polar Mobile, Extremelabs Canadian-led • • Joe Zawadzki - Media Math Michael Rubenstein President of App Nexus.

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