Corporate Marketing Integration: Merging Traditional And Digital Media

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IABC/Richmond Program - January 2012
Speaker: Jesson Zafar

Part One of Two

Published in: Business
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Corporate Marketing Integration: Merging Traditional And Digital Media

  1. 1. Corporate Marketing Integration: Merging Traditional And Digital Media January 5 2012
  2. 2. First, definitions• Traditional Media
  3. 3. First, definitions• Digital Media
  4. 4. Inception.
  5. 5. Turning A Barge
  6. 6. Must-Haves• Top down support• Team buy-in• Understanding• Expertise• Process
  7. 7. Must-Haves – Southern States• Top down support: CEO/CMO• Team buy-in: Suck it up• Understanding: Research• Expertise: Internal/external• Process: Framework
  8. 8. So, what are we doing
  9. 9. So, what are we doing• Radio• TV• Print• Billboard• Circulars• Direct Mail• In-store
  10. 10. So, what are we doing• E-Blasts• Search• Social• Display• Mobile• Video
  11. 11. Results• Organic rankings increased• Cost Per Acquisition reduced• Social engagement• In-store buzz• Ongoing market studies…
  12. 12. Adaptation & Evolution.
  13. 13. Lessons Learned & Tips• Top down buy-in• All about the customer• Open mind• Start today• Have support• Do it right
  14. 14. Questions?• Contact: – Jesson Zafar • jesson.zafar@sscoop.com (Southern States) – 804-281-1179 • jessonezafar@gmail.com (Business/Personal) – 804-201-7596 • Twitter: @jessonzafar • LinkedIn

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