Blogging at the Houston Zoo

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by Kelly Russo, Director of Interactive Marketing, Houston Zoo and Webmaster International Rhinos Foundation.

How the Houston Zoo uses blogs for constituent and employee buy-in.

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Blogging at the Houston Zoo

  1. 1. BLOGGING AT THE HOUSTON ZOO http://www.houstonzooblogs.org/
  2. 2. Getting Started: •Established 4 new blogs in April 2009 •Zoo Staff was apprehensive at first
  3. 3. Getting Started: •Established 4 new blogs in April 2009 •Zoo Staff was apprehensive at first •Internal marketing campaign to get staff excited about blogging t ff it d b t bl i •Started out by asking for 2 reps from each department p
  4. 4. Content: Turns out generating content out, is easy.
  5. 5. Using WordPress is easy too. http://www.houstonzoo.org/max-the-elephant-barn-dog/
  6. 6. Comment Policies
  7. 7. Marketing our Blogs
  8. 8. Next steps: Guest Bloggers p gg
  9. 9. Kelly Russo Dir. of Interactive Marketing at Houston Zoo krusso@houstonzoo.org krusso@houstonzoo org 713-533-6556 http://www.houstonzoo.org/cutestanimal/

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