Self-Publishing in theAge of Social Media      Write your Book and Explode your Reach:Self-Publishing to Expand Your Messa...
The World Needs Your Book - NowThe Impact of Writing andSpeaking on Culture andEconomiesRenaissance: Essential forSurvival...
The Impact of Writing and Speaking on        Culture and EconomiesLiberty: The Fertile Soil ofInnovation, Creativity &Succ...
The Cycle from Liberty to Bondage and Back     Bondage to Faith     Faith to Courage*    Courage to Liberty     Liberty to...
Renaissance: Essential for Survival of     Developed Capitalist EconomiesWhat the World Needs Now:Fresh Ideas and Original...
The Need for a Renaissance in Developed          Capitalist EconomiesThe Thinking of IndividualsSpawned the Creativity and...
Your Highest Value           Contribution To Inspire Others and Show Them How toImprove Their Lives and Achieve Their Goal...
Obstacles and Opportunities in the          Age of Social MediaPhysical BarriersPsychological BarriersThere are NO Barrier...
Physical Barriers:         Publishing Through the AgesCave ArtRequired a Cave, and aChisel and TimeStrength: Great Longevi...
Physical Barriers:          Publishing Through the AgesEgyptian HieroglyphsRequired Walls and ArtisansStrength: Longevity;...
Physical Barriers:           Publishing Through the AgesRosetta StoneRequired a Rock and ArtisansStrength: Longevity; Mass...
Physical Barriers:          Publishing Through the AgesPapyrus & Parchment-likeScrollsRequired Skins, Papyrus,Parchment & ...
Physical Barriers:           Publishing Through the AgesGutenberg BibleRequired Moveable type and aPrinting PressStrength:...
Physical Barriers:          Publishing Through the AgesBenjamin Franklin andPoor Richard’s AlmanacRequired Moveable Type a...
Physical Barriers:          Publishing Through the AgesBenjamin Franklin andPoor Richard’s AlmanacRequired Moveable Type a...
Physical Barriers:           Publishing Through the AgesModern Day PublishingHousesRequired: All Manner of PrintCreating R...
Psychological Barriers:    You Were Trained to NOT Write a BookAmerica’s Pursuit of thePrussian Model of SchoolDesigned to...
There are No More Real Barriers in the          Age of Social MediaYou Have Full Access toEvery RequiredResourceStrength: ...
All Resources are Readily AvailableWhat do you need? 1. Block Time: Decide to Block Time to Write    10 pages a week produ...
One Man’s Indisputable Example70 Days from Concept tothe Top of the NY TimesBestseller ListEntire Marketing Approachwas No...
One Web Page Pe-Launch                    © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
One Web Page After Launch                      © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
Brendon Burchard’s Killer StrategyWrite, Publish, Launch, Promote & Sell Used a Mid-tier Publisher (Morgan James)    Three...
What’s Stopping YouBelief in the existence of Physical Barriers?Belief that you’re not equipped to write a book?Fear that ...
You Have the Power of the Press The time has come. The time is NOW. The world NEEDS your contribution. There are no REAL b...
CJ Coolidge          C4 Dynamics           PO 2201    Friendswood, TX 77549        cj@cjcoolidge.com       www.cjcoolidge....
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Self-Publishing in the Age of Social Media

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Have you ever thought about writing and publishing your own book? If so, this program of the Entrepreneurs Strategic Interest Group (ESIG) of IABC/Houston featured CJ Coolidge, author of The Squaredime Letters: Moving from a Mechanical to an Organic Business Model.

CJ Coolidge personalizes his message of encouragement for Houston entrepreneurs in the business communications field and shares from his own experience: why everyone can and needs to write a book; why you don’t need a traditional publisher; and how to successfully publish without one.

This program combines inspiration with practical guidance for Houston entrepreneurs in the area of business communications: A 2011 non-traditional strategy that took a book to the top of the NY Times Best Seller list without using a traditional publisher.

Published in: Business, Education
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Self-Publishing in the Age of Social Media

  1. 1. Self-Publishing in theAge of Social Media Write your Book and Explode your Reach:Self-Publishing to Expand Your Message and Your Business While Changing the World Presented by: CJ Coolidge
  2. 2. The World Needs Your Book - NowThe Impact of Writing andSpeaking on Culture andEconomiesRenaissance: Essential forSurvival of DevelopedCapitalist EconomiesYour Highest ValueContributionObstacles and Opportunitiesin the Age of Social MediaCase Study: One Man’sIndisputable Example © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  3. 3. The Impact of Writing and Speaking on Culture and EconomiesLiberty: The Fertile Soil ofInnovation, Creativity &SuccessThe Indirect Relationshipbetween Liberty andSecurityTendency to Create Securityafter Great Success:Frontiersmen vs. EstablishedThe Cycle from Bondage toLiberty and Back © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  4. 4. The Cycle from Liberty to Bondage and Back Bondage to Faith Faith to Courage* Courage to Liberty Liberty to Abundance Abundance to Selfishness Selfishness to Complacency Complacency to Apathy* Apathy to Dependence Dependence to Bondage © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  5. 5. Renaissance: Essential for Survival of Developed Capitalist EconomiesWhat the World Needs Now:Fresh Ideas and OriginalThinkingIneffective Communication:Soundbites, Slogans andMarketing SpeakThe High Value of yourBook as an AlternativeCommunication Medium © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  6. 6. The Need for a Renaissance in Developed Capitalist EconomiesThe Thinking of IndividualsSpawned the Creativity andContribution of Others.The Writing of these ThinkersProduced the Greatest Periodof Value Creation in History.Result: Masses of PeopleMoved from Poverty toProsperity. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  7. 7. Your Highest Value Contribution To Inspire Others and Show Them How toImprove Their Lives and Achieve Their Goals. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  8. 8. Obstacles and Opportunities in the Age of Social MediaPhysical BarriersPsychological BarriersThere are NO BarriersResources areAbundant andAvailable © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  9. 9. Physical Barriers: Publishing Through the AgesCave ArtRequired a Cave, and aChisel and TimeStrength: Great LongevityWeakness: Expensive toDistribute. Readers had toTravel to Receive theMessagePower Consolidated toUnknown Few © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  10. 10. Physical Barriers: Publishing Through the AgesEgyptian HieroglyphsRequired Walls and ArtisansStrength: Longevity; Able toCommunicate TremendousContentWeakness: Expensive toproduce; Reader had toTravel to Receive themessage.Power Consolidated toSingle Civil Authorities © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  11. 11. Physical Barriers: Publishing Through the AgesRosetta StoneRequired a Rock and ArtisansStrength: Longevity; MassiveCommunication of Cultureand Codified Law.Weakness: Difficult to Move.Expensive to to CommunicateMessagePower Consolidated toMultiple Civil Authorities byTreaty © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  12. 12. Physical Barriers: Publishing Through the AgesPapyrus & Parchment-likeScrollsRequired Skins, Papyrus,Parchment & ScribesStrength: Easy to Transport;Less Expensive than Stone;Creates of Multiple CopiesWeakness: Very Difficult toPreserve. Limited Copies. StillExpensive to Distribute; InPossession of Clergy and Elite.Power Distributed toInstitutions other than CivilAuthorities © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  13. 13. Physical Barriers: Publishing Through the AgesGutenberg BibleRequired Moveable type and aPrinting PressStrength: Eliminated Need forScribes Creating Possibility of“Mass Production”Weakness: Expensive; VeryLimited Availability of Presses.Power Distributed to Owner ofthe Press © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  14. 14. Physical Barriers: Publishing Through the AgesBenjamin Franklin andPoor Richard’s AlmanacRequired Moveable Type andPrinting PressStrength: Presses MoreAvailable; Creation ofNewspapers, Periodicals &BooksWeakness: Labor Intensive toProduce. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  15. 15. Physical Barriers: Publishing Through the AgesBenjamin Franklin andPoor Richard’s AlmanacRequired Moveable Type andPrinting PressStrength: Presses MoreAvailable; Creation ofNewspapers, Periodicals &BooksWeakness: Labor Intensive toProduce.Power Settles into the Hands ofthe Owner and Operator of thePress © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  16. 16. Physical Barriers: Publishing Through the AgesModern Day PublishingHousesRequired: All Manner of PrintCreating ResourcesStrength: Absolute MassProduction and DistributionWeakness: High Barrier toEntry by Writers. Proliferationof Limited Expert Class.Power Consolidated in theHands of Printing Elite. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  17. 17. Psychological Barriers: You Were Trained to NOT Write a BookAmerica’s Pursuit of thePrussian Model of SchoolDesigned to Create Workers;Compliance and ControlLimit Participation in Active JohnLiteracies (Preservation) DeweyCreate an “Expert Class” Andrew CarnegieWe were Trained to Believe weNeed an Expert to Validateour Ideas John D. Rockefeller © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  18. 18. There are No More Real Barriers in the Age of Social MediaYou Have Full Access toEvery RequiredResourceStrength: Anyone CanPublish; New Access into theExpert Class and the Sphereof IdeasWeakness: Fear to EnterPower of the PrintingElite to Manipulate orLimit Ideas isDiminishing. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  19. 19. All Resources are Readily AvailableWhat do you need? 1. Block Time: Decide to Block Time to Write 10 pages a week produces a 130 page book in under 90 days. 2. “Publish on Demand” (POD) Printers www.lightningsource.com www.disk.com www.createspace.com (Amazon) 3. Cover Design, Book Layout and Production www.guru.com www.elance.com www.fiverr.com 4. ISBN Number and Barcoding www.bowker.com 5. Website Creation and Publishing www.optimizepress.com © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  20. 20. One Man’s Indisputable Example70 Days from Concept tothe Top of the NY TimesBestseller ListEntire Marketing Approachwas Non-Traditional1 Webpage & 1 Video with15 Elements Included in theFresh Approach (YouTubesurpassed Google as topsearch engine in 2011.) Brendon Burchard: Author of The Millionaire Messenger © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  21. 21. One Web Page Pe-Launch © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  22. 22. One Web Page After Launch © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  23. 23. Brendon Burchard’s Killer StrategyWrite, Publish, Launch, Promote & Sell Used a Mid-tier Publisher (Morgan James) Three Step Marketing Process 1. Pre Release Launch Giveaway One Webpage Video Collect Name, Email Follow up for mailing Address 2. Promoted by Friends & Partners 3. Selling Book after Launch Updated Website to sell on Amazon and Barnes & Noble © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  24. 24. What’s Stopping YouBelief in the existence of Physical Barriers?Belief that you’re not equipped to write a book?Fear that no one would want to read your book?Fear the no one would want to buy your book? © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  25. 25. You Have the Power of the Press The time has come. The time is NOW. The world NEEDS your contribution. There are no REAL barriers any more. Just do it. © 2011 C4 Dynamics, LLC cj@cjcoolidge.com
  26. 26. CJ Coolidge C4 Dynamics PO 2201 Friendswood, TX 77549 cj@cjcoolidge.com www.cjcoolidge.comhttp://speakermix.com/cj-coolidge 281 482 5586 © 2011 C4 Dynamics, LLC cj@cjcoolidge.com

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