www.anadarko.com | NYSE: APC
ANADARKO PETROLEUM CORPORATION
Brian Cain
Sr. Staff Public Affairs Rep
Dustin Wenzel
Staff Co...
www.anadarko.com | NYSE: APC
Anadarko Petroleum Corporation
2
One of the World’s Largest
Independent Oil and Natural Gas
E...
www.anadarko.com | NYSE: APC
Anadarko Corporate Communications
3
Report to VP, Investor Relations &
Communications
Public ...
www.anadarko.com | NYSE: APC
About Anadarko ASPIRE Magazine
4
Published on annual basis
Covers asset areas and
teams, acco...
www.anadarko.com | NYSE: APC
Challenge in a Digital Age
5
Increase Readability While Still Conveying Message
Speed Up Appr...
www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
6
Purchase $50 Flash Page Flip:
http://www.flashpageflip.co...
www.anadarko.com | NYSE: APC
Turning ASPIRE into ASPIRE Online
7
Rollover Information
Scrolling Photos
Clickable Links
Vid...
www.anadarko.com | NYSE: APC
Results of ASPIRE Online
8
Provides innovative method to
disseminate cohesive message
Signifi...
www.anadarko.com | NYSE: APC
Results of ASPIRE Online
9
2011: IABC Bronze Quill Best in Division
2011: IABC Bronze Quill A...
www.anadarko.com | NYSE: APC
10
Click the image to view the latest edition.
Dustin Wenzel
Dustin.Wenzel@anadarko.com
832.6...
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Anadarko Petroleum Best Practices

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Presentation by Dustin Wenzel and Brian Cain on Anadarko's award-winning online employee magazine. What made it a winning idea?

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Anadarko Petroleum Best Practices

  1. 1. www.anadarko.com | NYSE: APC ANADARKO PETROLEUM CORPORATION Brian Cain Sr. Staff Public Affairs Rep Dustin Wenzel Staff Communications Specialist
  2. 2. www.anadarko.com | NYSE: APC Anadarko Petroleum Corporation 2 One of the World’s Largest Independent Oil and Natural Gas Exploration and Production Companies Approximately 4,700 Employees Worldwide Total Assets of Approximately $52 Billion at Year-End 2010 Named Houston’s Top Workplace in 2010-2011 by the Houston Chronicle
  3. 3. www.anadarko.com | NYSE: APC Anadarko Corporate Communications 3 Report to VP, Investor Relations & Communications Public Affairs: Responsible for external communications Design & Communications: Responsible for employee communications, graphics and community relations Work collaboratively to convey cohesive messaging to all parties
  4. 4. www.anadarko.com | NYSE: APC About Anadarko ASPIRE Magazine 4 Published on annual basis Covers asset areas and teams, accomplishments, awards, community service & benefits of industry Distributed to employees, contractors, investors and other key stakeholders Published on intranet & external corporate website
  5. 5. www.anadarko.com | NYSE: APC Challenge in a Digital Age 5 Increase Readability While Still Conveying Message Speed Up Approval Process & Project Timeline Provide Impactful Content with Consistent Messaging Reduce Printing Costs Before the Digital Age …
  6. 6. www.anadarko.com | NYSE: APC Turning ASPIRE into ASPIRE Online 6 Purchase $50 Flash Page Flip: http://www.flashpageflip.com Enjoy Extra Room for Appealing Design in Spreads – Not Limited to Page Count Draft Shorter, More Concise Stories for Web Viewing Make It Interactive! Utilize Different Multimedia Elements for Unique Delivery
  7. 7. www.anadarko.com | NYSE: APC Turning ASPIRE into ASPIRE Online 7 Rollover Information Scrolling Photos Clickable Links Video Interviews Audio clips 3D Animation
  8. 8. www.anadarko.com | NYSE: APC Results of ASPIRE Online 8 Provides innovative method to disseminate cohesive message Significantly reduces writing & approval (by over 70%) Provides faces to our success stories Allows our employees to tell the story Improves readability by providing “clickability” Eliminates printing & distribution costs by strict online delivery
  9. 9. www.anadarko.com | NYSE: APC Results of ASPIRE Online 9 2011: IABC Bronze Quill Best in Division 2011: IABC Bronze Quill Award of Excellence 2010: IABC Bronze Quill Award of Excellence
  10. 10. www.anadarko.com | NYSE: APC 10 Click the image to view the latest edition. Dustin Wenzel Dustin.Wenzel@anadarko.com 832.636.2890 Brian Cain Brian.Cain@anadarko.com 832.636.3404

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