I4S - 2023 Company Credentials

2. 02.2023 Company Credentials

3. Whoweare Intelligence4start (I4S) is a creative branding & digital marketing agency with a head office in Melbourne, Australia, and partner representatives in Vietnam. We help clients develop brand & marketing strategies and design the visual identity, brand applications, and digital presences. We consult businesses with multiple accessible marketing services and technology solutions that suit the brand’s vision, budget, and needs throughout your business’s journey. From ideation to management and execution, we’re with you every step of the way and have committed to taking your brand to the next level.

4. INTELLIGENCE4START COMPANY CREDENTIALS MELBOURNE AUSTRALIA Headquarter O ffi ce 1A Camelia Street Box Hill, Victoria, 3028 HO CHI MINH CITY, VIETNAM Representative o ffi ce An Phu Ward, District 2 Where we are

5. INTELLIGENCE4START COMPANY CREDENTIALS OurExpertise Throughout history, we have seen many Western brands make their way into Asia and vice versa. We ourselves have been involved in such projects with great success, especially in Australia, New Zealand, and Vietnam. At I4S, we believe this is the future, and we have the experience, network, and expertise to facilitate this movement. Our diverse team is made up of experts living and working away from their birthplace. That allows us to not just understand the needs but also the profound insights into the target audience’s mind, on a deeply personal level. Moreover, our years of experience working with the Australian and Vietnamese markets had given us an invaluable understanding of the behavior and cultures of this market. We take pride in efficiency. We understand time is valuable. That’s why we work with a senior team, which means primarily field-specific experts and in companionship with using innovative working methods and technologies to deliver the best results to our clients. Working with us, our clients will also benefit from our wide network of other global and local trusted agency partners, all existing to serve our clients’ needs. BringingAsiatothe Worldandviceversa Personalinsightsinto targetaudience Experienced& Innovativelike-minds

6. Audit & Research Brand Strategy Naming Visual Identity Verbal Identity Brand Guideline Graphic Design Personal Branding Branding Marketing Website E-commerce Website Landing Page Website Content WebsiteDesign Videography Photography Podcast MediaProduction Digital Marketing Strategy Social Media Strategy Social Media Management Influencer Marketing E-mail Marketing Facebook Ads Google Ads SEO DigitalMarketing OurServices

7. INTELLIGENCE4START COMPANY CREDENTIALS Leadership PeterHuynh Founder | Director AnnaVu Account Director | Marketing Strategist JinaHuynh Project Manager SebastiaanWeyler Business Advisor Creative Direction | Branding | Marketing NgaH.Rose Partner | Head of Branding •Years of experience: 20 years •Expertise: Marketing Strategy, Business Development, Applied Technology, Digital Transformation, Customer Insights, Market Research, Partnership Growth, Branding. •Years of experience: 08 years •Expertise: Strategy & Planning, Business Development, Customer Behaviour, Project Management, CRM, Event management. •Years of experience: 07 years •Expertise: Strategic Planning, Account & Project Management, Event Management, Content Creation, Graphic Design, Digital Advertising, Data Analytics •Years of experience: 11 years •Expertise: Creative Direction, Business Strategy & Planning, Operation & Procedure, Digital & Interactive Innovation, Production •Years of experience: 14 years •Expertise: Branding & Marketing Strategy, Marketing Campaigns Development & Management, PR & Communication, Account & Project Management, CRM.

8. YOUDREAMIT, WEDOIT. Our mission is to help businesses to achieve sustainable, long-term growth by providing the most effective and actionable plans, driven from thorough research & consumer insights, in order to establish and maintain value propositions that continue to resonate with the end customers.

9. Ourclients We have successfully introduced and brought many businesses to new target audiences, in different markets, primarily Australia and Vietnam, by providing our clients with our strategic consultancy, customised marketing strategy, and a detailed execution plan that set them apart from other competitors and won the love of their target audiences. Our client’s network spreads worldwide, mainly in Australia, New Zealand, the USA, and Vietnam.

10. INTELLIGENCE4START COMPANY CREDENTIALS

11. OurProjects Our working process has been proved by the success of our client’s campaign. And we have not stopped learning and experiencing the new way of working to improve our client’s experience working with us.

12. Branding&Design FocusedProjects

13. SavouryDining About the client The journey begins with a group of Vietnamese Australians passionate about bringing the essence of Viet cuisine to Australia. Originally it was named The Savoury Dining with All you can eat concept with three stores in Sydney, the founders then realised the confusion in the branding design, communications and o ff ers, which was hard for the customers to understand what the brand had to o ff er and fully enjoy the truly Viet cuisine. They decided to re-brand, starting by changing its name to Savoury Dining, applying the new concept Street Foods | Set Menu & Viet Signature, and delivering the generation passed on recipes with a modern touch, from zinging street food to the fi nest flavours. I4S is tasked to redesign the brand identity and its applications, revamp online presences, push sales via multiple partnership deals and maintain monthly brand marketing activities. Scope of Work Audit & Research Brand & Marketing Strategy Rebrand | Visual Identity Applications Design Website Redesign Social Media Management Influencer Marketing | EDM Media Production Location Australia

14. CREATIVE DIRECTION

15. SAVOURY DINING

16. CỬA KÉO VIỆT NAM PHIÊN BẢN TỐI GIẢN HOA VĂN GẠCH BÔNG BORDER 1 BORDER 2 BORDER 3 CỬA KÉO VIỆT NAM PHIÊN BẢN TỐI GIẢN HOA VĂN GẠCH BÔNG PATTERNS & BORDER SYSTEM SAVOURY DINING

17. Event Announcement Promotion & Deal General Post & Story New Dish NEUTRAL COLOR CMYK CMYK 0,0,0,95 0,0,0,0 SECONDARY COLOR - WARM TONE CMYK 30,96,91,37 CMYK 4,84,100,0 CMYK 7,41,81,0 CMYK 50,76,67,66 CMYK 46,24,40,0 OR CMYK 0,0,0,95 COLOR - WARM TONE CMYK 30,96,91,37 CMYK 4,84,100,0 CMYK 50,76,67,66 PRIMARY COLOR - COLD TONE CMYK CMYK 46,24,40,0 84,33,49,9 NEUTRAL COLOR CMYK CMYK CMYK 0,0,0,95 ARM TONE CMYK 30,96,91,37 CMYK 4,84,100,0 CMYK 50,76,67,66 CMYK 46,24,40,0 9,9 AL COLOR CMYK 0,0,0,95 DARY COLOR - WARM TONE CMYK 30,96,91,37 CMYK 4,84,100,0 0 CMYK 50,76,67,66 COLOR DIRECTION SAVOURY DINING

18. FROM SOCIAL POST TO EMAIL MARKETING SAVOURY DINING

19. RICE CHICKEN PHO - BUN - NOODLE HOTPOT BANH BAO DIMSUM - HA CAO SPRING ROLL PORK MEAT FISH - SEAFOOD TEA RECOMMENDATION DISHES FOOD CONTAINS SESAME FOOD CONTAINS NUTS GLUTEN FREE VEGETARIAN SKEWER DESSERT GRILL SALAD COCKTAIL GLASS WINE BOTTLE DAIRY RICE CHICKEN PHO - BUN - NOODLE HOTPOT BANH BAO DIMSUM - HA CAO SPRING ROLL PORK MEAT FISH - SEAFOOD TEA RECOMMENDATION DISHES FOOD CONTAINS SESAME FOOD CONTAINS NUTS GLUTEN FREE VEGETARIAN SKEWER DESSERT GRILL SALAD COCKTAIL GLASS WINE BOTTLE DAIRY ICONS SYSTEM SAVOURY DINING

22. SAVOURY DINING

23. SAVOURY DINING

24. I4SAgencyRe-brand About the client Starting as a start-up digital marketing agency, I4S has the ambition of becoming your trusted one-stop Branding and Marketing partner with a wide global network to serve our clients’ needs. The agency work with a senior team, primarily fi eld- speci fi c experts and in companionship with innovative working methods and technologies to deliver the best results. In 2022, I4S founders decided to restructure the brand’s architecture, adding and strengthening other business divisions within I4S, including Marketing Agency, Branding, Digital & Innovation, and Media, to name a few and redesign the brand identity to allow other divisions to have its own identity for future independent business expansions. The internal Branding Division is tasked with developing brand architecture, redesigning the brand identity and its applications, revamping the online presence Scope of Work Audit & Research Brand Architecture Rebrand | Visual Identity Applications Design Website Redesign Location Australia

25. CLICK THE VIDEO ABOVE I4S AGENCY RE-BRAND

26. LOGO - MOTHER BRAND I4S (GROUP) I4S AGENCY RE-BRAND

27. LOGO - SUB-BRANDS I4S AGENCY RE-BRAND

28. PATTERN - GROUP I4S AGENCY RE-BRAND

29. PATTERN SYSTEM - SUB-BRAND AGENCY I4S AGENCY RE-BRAND

30. GRAPHIC TREATMENT I4S AGENCY RE-BRAND

31. ONLINE PRESENCES I4S AGENCY RE-BRAND

32. I4S AGENCY RE-BRAND

33. MERCHANDISE I4S AGENCY RE-BRAND

34. LafinGroup About the client In 2017, La fi n Group started their business with a few clients who came to seek advice since they struggled to save enough money to purchase their fi rst home and had many other fi nancial issues. After fi ve years, La fi n Group expanded their team quickly and broke records in Industry Awards. It has many successful cases in helping its clients purchase homes and investment properties and has complete control over their fi nances. In 2022, it was time for TLE Finance to move further the big step in redeveloping its branding, online presence and communication strategy to achieve the big vision of the founder. I4S was tasked to provide a holistic branding & digital marketing strategy from rebranding, new professional website development and social media presence. Scope of Work Rebranding Website Development Digital Marketing Strategy Social Media Marketing Media Production Location Australia LAFIN GROUP

35. LAFIN GROUP

36. ART DIRECTION LAFIN GROUP

37. DIGITAL PRESENCE LAFIN GROUP

38. APPLICATIONS LAFIN GROUP

39. MatthewsLiquor About the client Opened in the heart of Melbourne's west in 2015, the very first Matthew Liquors bottle shop offers a wide range of local and international beers, wine and carefully imported spirits at a competitive price in Melbourne. In 2021, realising the importance of having a dynamic, fun, yet professional branding image to prepare for the store chain expansion, Matthew Liquors came to us for a brand identity upgrade focusing on refining the brand typography, colour palettes, graphic treatments and social presence. Matthew Liquors has now made its mark on the local wine scene with eight bottle shops operating seven days, located on main roads with lots of parking slots and/or close to the train station in Melbourne City. We have also been helping manage their social media since 2021 till today. Scope of work Graphic Design Brand Guideline Social Media Management Location Australia

40. MATTHEWS LIQUOR TYPOGRAPHY HIERARCHY COLOR CHOICES

41. MATTHEWS LIQUOR PHOTOGRAPHY

42. MATTHEWS LIQUOR ART DIRECTION

43. MATTHEWS LIQUOR APPLICATIONS

44. MATTHEWS LIQUOR ONLINE APPLICATIONS

45. MATTHEWS LIQUOR OUTCOMES

46. EmbracingusCounselling About the client A passionate Mental health Support Worker establishes her counselling clinic to provide counselling and psychology, trauma-focused support services. The idea is to show the connection between the client and the therapist, and together we embrace our present moment. I4S is tasked with creating a basic yet thoughtful visual identity that can express the key values: Passion - Connection - Professionalism - Authenticity Scope of Work Research Visual Identity Graphic Design Location Australia

47. EMBRACING US COUNSELLING VISUAL DIRECTION

48. EMBRACING US COUNSELLING

52. Marketing FocusedProjects

53. IronfishProperty About the client A well-established and leading property investment company, having local branches in all the major capital cities of Australia. We accompany the Iron fi sh Melbourne CBD branch to enhance brand awareness, expand the market, and help more Australians achieve long-term fi nancial well-being through strategic property investment. We research and analyse the existing and new target audiences to develop a comprehensive marketing plan and execute part of the strategy. We plan, promote, and organise online webinars to educate customers and attract more potential leads, optimise e-mail marketing campaigns to retain the current customer pool, and tailor all social media marketing strategies and digital ad campaigns to expand the target market enhance brand awareness. We design and develop landing pages with SEO-optimised structures and content. We also work as a media production house and apply professional video marketing strategy to amplify the properties and the business's unique selling points. Scope of Work Branding | Graphic Design Digital Marketing | Online Advertising Social Media Marketing Media | Photography Production Location Australia IRONFISH

54. IRONFISH

55. IRONFISH

56. IRONFISH

57. IRONFISH

58. UnicornFinancialServices About the client Since 2017, Unicorn has been the trusted name for Australia’s mortgage, fi nancial planning, and accounting services. 2022 was the time for Unicorn to claim its top position in the industry after the pandemic. The managers need a growth marketing strategy to help their brand be heard and seen and reach a wider pool of target audiences. As requested, I4S provides a well-rounded and tailored marketing strategy that matches the characteristics and expertise of Unicorn. We reinforce the brand image, analyse the customer behaviours of target audiences and suggest a Community strategy which can connect people closely through their preferred methods of communication. We amplify the rich knowledge of the Unicorn team by extension to a range of communication channels: Podcast, Youtube, and Facebook. Scope of Work Digital Marketing Strategy Social Media Marketing Community Growth Podcast | Youtube Location Australia UNICORN FINANCIAL SERVICES

59. Community Growth • Grow up to 900 members after 2 months • High engagement for all posts (reactions + comments) • Active members increased everyday • New posts everyday UNICORN FINANCIAL SERVICES

60. UNICORN FINANCIAL SERVICES

62. Community Growth • Build up a knowledge hub through Podcast & videos. • Grow the community for UFS on other platforms such as Spotify, GG Podcast, Youtube. UNICORN FINANCIAL SERVICES

64. TheMichaelKuzilnyShow About the client Michael Kuzilny, a high-profile criminal lawyer, came to us looking to start his own Youtube channel to produce and share inspiring conversations with the audience. To help Michael transform his brand, we had to delve a little deeper into his past work to see where it went wrong. With our team of professional designers, copywriters, and media production, we brought Michael's ideas into reality and helped him rebuild his brand. Also, we advised him on the channel's content and helped him target the right audience through online advertising. After ten months, The MK Show has gained more than 15,000 subscribers and will continue to grow bigger. Scope of Work Branding Website Design Digital Marketing Media Production Online Advertising Location Australia THE MICHAEL KUZILNY SHOW

65. THE MICHAEL KUZILNY SHOW

66. YOUTUBE CHANNEL PODCAST CHANNEL VIDEO PRODUCTION THE MICHAEL KUZILNY SHOW

67. THE MICHAEL KUZILNY SHOW

68. MADEWITHCARE About the campaign MADE WITH CARE is a global campaign designed to grow awareness, preference, and demand for New Zealand food and beverage products. Managed by New Zealand Trade & Enterprise (NZTE), driven by consumer insights and backed by significant investment, the campaign aims to build a foundation of value for New Zealand products that individual businesses can leverage through campaign initiatives and their own sales and marketing efforts. Within this project, we managed the PR campaign in Vietnam, using the media and Influencers approach. The campaign was organised as a whole through a series of events at and in collaboration with some of Viet Nam’s biggest and premium retailers, including AEON, Winmart, BRG, MM Mega Market, and Lotte, which distribute New Zealand F&B products. Five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical were translated into the o ff line event activities (managed by an o ff line event agency) and TV interviews, media booking, and relations, especially sending MADE WITH CARE gift basket to 100 celebrities and Key Opinion Leaders in Vietnam.* *In collaboration with WEME agency Scope of Work Account & Project Management Location Vietnam MADE WITH CARE

69. RETAILER KEY VISUAL MADE WITH CARE

70. MADE WITH CARE

71. MADE WITH CARE

72. 38 PR ARTICLES 6 TV NEWS MADE WITH CARE

73. INFLUENCERS EFFECTS MADE WITH CARE

74. MADE WITH CARE

75. Dazzle™Apples About the campaign Dazzle™ Apples were developed by New Zealand Plant and Food Research Institute after 20 years of research at their Havelock North, New Zealand research station. Seen as the biggest development since the launch of the Royal Gala apples decades ago. In 2022, Dazzle Group Global Marketing Representative launched a Marketing campaign targeting premium consumers in Vietnam to promote Dazzle apples and their benefits for Asian women's health. We were tasked to develop a marketing campaign in Vietnam, focusing on activations, PR, and Influencer influence. The key message, “ Fresh energy for the everyday journey” (Năng lượng tươi mới - Năng động mỗi ngày), emphasise how apples bring positive energy and health benefits for in your busy and active life.* *In collaboration with WEME agency* Scope of Work Account & Project Management Location Vietnam DAZZLE™ APPLES

76. DAZZLE™ APPLES

77. DAZZLE™ APPLES WORLD BIKE DAY TOUR 517 Apples given away 10 PR Articles generated

78. DAZZLE™ APPLES VIETNAM TRAIL MARATHON 2022 SPONSORSHIP 6 PR Articles generated

79. 1,500 Participants try Dazzle apples

80. DAZZLE™ APPLES

81. DAZZLE™ APPLES 43,393 Reaches via KOLs & Influencers, Runners

82. DAZZLE™ APPLES LIVE LAUGH LOVE WORKSHOP, COLLABORATION WITH BUSINESS WOMAN MAGAZINE 70 Business Women & Professionals participants

83. DAZZLE™ APPLES 8 PR Articles generated

84. DAZZLE™ APPLES 19,000 Interactions via KOLs & Guests

85. AVFF About the client Australian Vietnamese Film Festival (AVFF) aims to bring Vietnamese movies to Australia with the ambition to introduce Vietnamese production, culture, and talents to the global market. I4S play the role of communication partner to help spread out information about the festival to a wider audience around Australia. Within this project, we participated in the whole process, from strategic planning for communication & marketing approach to execution, including design, content copywriting, social media channel management, digital ad optimisation, media production and event organisation. Scope of Work Strategic Planning Social Media Influencer Marketing Media Production Online Advertising | EDM Location Australia AVFF

86. 90,477 Facebook page Reach 14,554 Facebook page Followers 1,791 Tickets sold AVFF

88. Thank you. P. +61 478 127 471 E. info@i4s.au W. www.i4s.au

I4S - 2023 Company Credentials

I4S - 2023 Company Credentials

Recommended

More Related Content

Similar to I4S - 2023 Company Credentials

Similar to I4S - 2023 Company Credentials(20)

Recently uploaded

Recently uploaded(7)

I4S - 2023 Company Credentials