Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Yhteiskeittiö Kattila ja Kaveri Common Kitchen

320 views

Published on

Hyvinvointi-hackathon 21.-22.10.2016 etsi uudenlaisia ratkaisuja hyvinvoinnin haasteisiin: mm. kuinka houkuttelemme ihmisiä hyvinvoinnin pariin.

Tutustu lisää www.hyvinvointihack.fi

Published in: Healthcare
  • Be the first to comment

  • Be the first to like this

Yhteiskeittiö Kattila ja Kaveri Common Kitchen

  1. 1. Forging communities around food Yhteiskeittiö Kattila ja Kaveri
  2. 2. User AnalysisMattijaMaija • Young couple living in Helsinki region. • Matti loves to cook. • Maija likes to learn about nutrition. Kari • Elderly gentleman living in care home. • Loves to talk about his time in the army. Juha • Middle-aged unemployed gentleman diagnosed with depression due to loneliness.
  3. 3. Stakeholders Government bodies Food wholesalers Oragnisers (Associations and NGOs) Users (Both paid and guests)
  4. 4. Competitors and Potential Collaborators • The Church • Has places to host events as well as resources • Social Service NGOs • Super Kitchen
  5. 5. Marketing plan • Digital Native Segment • Online social platforms • Digital Immigrant Segment. • Personal phone and SMS based marketing
  6. 6. Funding • Government bodies(Ministry of health and social welfare) • Corporates (Corporate social responsibility) • Paid Users
  7. 7. Solutions • Participation • Belongingness • Nutrition • Sustainable development

×