Getting Your Message Across – a lesson from the Nelson Mandela Concert

This is an anecdote from my Rainmaking Course. I w...
Upcoming SlideShare
Loading in …5
×

Getting Your Message Across

431 views

Published on

A lesson in getting your message across from the 1990 Nelson Mandela concert

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
431
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Getting Your Message Across

  1. 1. Getting Your Message Across – a lesson from the Nelson Mandela Concert This is an anecdote from my Rainmaking Course. I watched these events unfold on my TV at the time and was struck by the inability of a huge number of people to get their message across. In June 1988 there was a Nelson Mandela 70th birthday tribute concert held at Wembley Stadium. This concert was televised in 67 countries and seen by 600 million people. Many believe this concert played an important role in freeing Nelson Mandela and bringing the end to the apartheid regime in South Africa. In April 1990, two months after his release from prison, Nelson Mandela made his first international trip to appear at a second Wembley Concert. Like the first concert, there were many popular groups, singers and comedians and the concert lasted several hours. At the end of the concert Nelson Mandela and his entourage walked onto the Wembley stage. The response from the packed stadium was heart stopping. They gave Mandela a standing ovation which just went on and on. For eight minutes they cheered and clapped while Nelson Mandela and his party looked out to the crowd. Suddenly, someone started to sing “You’ll never walk alone”. Within seconds the whole of Wembley Stadium took up this poignant song – the sound was the most incredible I have ever heard. Nelson Mandela turned to Miriam Makeba in his party and asked, “What are they singing?” “It’s a football song” she replied. Andy Morffew

×