Ecommerce School with James Harris of N4MD

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James Harris of N4MD spoke on the importance of content marketing and how it can help drive ecommerce sales.

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Ecommerce School with James Harris of N4MD

  1. 1. James Harris jh@N4MD.com #ecommerceschool
  2. 2. Mastering Content Marketing What is Content? Association Trusted Authority
  3. 3. Test #1 Mary Had a little ________ ? 12 x 12 = This painting is entitled ?
  4. 4. Theory #1 The human mind is a sponge for Math, Art and Music (Sound) Africa and Tupac!
  5. 5. Theory #2 Association is everything Why do malls benefit retailers? Who sponsors American Idol? Would you rather read a Catalog or a Magazine?
  6. 6. Theory #3 If you can master #1 and #2 then you should become a Trusted Authority… At this point the Catalog becomes the Magazine. Monocle example, Tastemade and Jamie Oliver

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