MYDOUBLELIFE
BLH VENTURE
PARTNERS
ASHISH MISTRY | JULY 2013
@ashishmistry
#EcommerceSchool
BLH VENTURE PARTNERS
THEPOINT
Tell you how we’ve built great business with an engaged
audience using a little money and lots of creativity.
OURSTORY
4 year-old sub $5M global e-tailer with 6 employees.
Our customer is the hard-core gamer.
We’re made in the USA.
...
Born into industrial design. Raised by e-commerce.
IDEATION
HAILMARY
Prototypes and renderings for 11-months.
UNBOXING
WTF?
REVIEWS
Gamers will post product reviews if you send them FREE
product... AND they like it.
PROMOS
Gamers have talent.
PR
Spray and pray. BIG agency. In-house.
AFFILIATES
Our channel sales efforts consist of 19 year olds wearing
gym shorts and rolexes.
FACEBOOK
Hardcore gamers like cat videos.
YOUTUBE
191,000+ UGC videos
TWITTER
Slow and steady... 114,000+ followers
FREEKNATION
If you can’t beat them, start your own Country.
NATION
TM
TAKEAWAYS
You don’t have to have F500 resources to do all this.
Test quickly and often.
Be authentic.
QUESTIONS?
ashish@kontrolfreek.com
@
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners
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Ecommerce school with Ashish Mistry, KontrolFreek, BLH Venture Partners

  1. 1. MYDOUBLELIFE BLH VENTURE PARTNERS ASHISH MISTRY | JULY 2013 @ashishmistry #EcommerceSchool
  2. 2. BLH VENTURE PARTNERS
  3. 3. THEPOINT Tell you how we’ve built great business with an engaged audience using a little money and lots of creativity.
  4. 4. OURSTORY 4 year-old sub $5M global e-tailer with 6 employees. Our customer is the hard-core gamer. We’re made in the USA. We live in Atlanta.
  5. 5. Born into industrial design. Raised by e-commerce. IDEATION
  6. 6. HAILMARY Prototypes and renderings for 11-months.
  7. 7. UNBOXING WTF?
  8. 8. REVIEWS Gamers will post product reviews if you send them FREE product... AND they like it.
  9. 9. PROMOS Gamers have talent.
  10. 10. PR Spray and pray. BIG agency. In-house.
  11. 11. AFFILIATES Our channel sales efforts consist of 19 year olds wearing gym shorts and rolexes.
  12. 12. FACEBOOK Hardcore gamers like cat videos.
  13. 13. YOUTUBE 191,000+ UGC videos
  14. 14. TWITTER Slow and steady... 114,000+ followers
  15. 15. FREEKNATION If you can’t beat them, start your own Country.
  16. 16. NATION TM
  17. 17. TAKEAWAYS You don’t have to have F500 resources to do all this. Test quickly and often. Be authentic.
  18. 18. QUESTIONS? ashish@kontrolfreek.com @

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