The key differences in
agency, non-profit and
corporate PR
Amanda Gonzalez
March 28, 2013
Agency PR
 An agency in public relations works for its clients to
create a positive perception of the client's products a...
Corporate PR
 Also known as Corporate Communications or Public Affairs
 One of the primary functions is ensuring that re...
Non-Profit PR
 The organization of non-profits base their
communication efforts on their mission, objective, and
goals.
...
Difference in Salaries
PR Week. (2012). 2012 Salary Survey: Let the talent
war begin. Retrieved from:
http://www.prweekus....
Family Reach Foundation
 Non-Profit Organization
 Mission-
To provide financial relief and heartfelt support to families...
THANK YOU
FOR YOUR TIME
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Capstone insight presentation

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Capstone insight presentation

  1. 1. The key differences in agency, non-profit and corporate PR Amanda Gonzalez March 28, 2013
  2. 2. Agency PR  An agency in public relations works for its clients to create a positive perception of the client's products and services.  Firms and individuals hire an agency when they want to protect or build their reputation  In order to be successful, agencies must  understand what the client wants  develop a plan/pitch  use PR methods to reach clients goal
  3. 3. Corporate PR  Also known as Corporate Communications or Public Affairs  One of the primary functions is ensuring that relations with stakeholders such as employees, investors, and the public are in check by keeping open communication  Clear channels must be used to communicate with employees  Internal newsletter  Bulletin  Special events  More “in-house cleaning” demands than an agency
  4. 4. Non-Profit PR  The organization of non-profits base their communication efforts on their mission, objective, and goals.  Representatives are paid, and generally need a high level of commitment not motivated by salary  PR is the means of gaining public attention for these organizations
  5. 5. Difference in Salaries PR Week. (2012). 2012 Salary Survey: Let the talent war begin. Retrieved from: http://www.prweekus.com/article/salary-survey- 2012-let-talent-war-begin/1279959
  6. 6. Family Reach Foundation  Non-Profit Organization  Mission- To provide financial relief and heartfelt support to families fighting cancer  Objective- To achieve awareness and donations for financial reliefs through events and programs  Goal- A successful implementation of the Reach Leadership Program
  7. 7. THANK YOU FOR YOUR TIME

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