Kel marketing presentation tvc

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Kel marketing presentation tvc

  1. 1. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING ENGLISH for MARKETING & ADVERTISING
  2. 2. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Part 1 Focus on Marketing
  3. 3. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Part 2 Focus on Advertising
  4. 4. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Part 3 Focus on TVC (television commercial)
  5. 5. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING (television commercial) Marketing Advertising Broadcast Advertising (TVC – television commercial)
  6. 6. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING IMPORTANT DEFINITIONS
  7. 7. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Client Agency Production House
  8. 8. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Producer (n) Director (n) Director Treatment (n) Director Reel (n)
  9. 9. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Director of Photography (DOP)  Camera man Art Director = Set Designer
  10. 10. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Music Composer = Sound Designer Hair / Make up
  11. 11. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Talent / Extra Talent / Background talent. Voice Talent Casting (n)  cast (v)
  12. 12. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Target Audience (n)
  13. 13. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Concept (n)
  14. 14. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Storyboard (n) Shooting board (n)  Shooting (n)  shoot (v)
  15. 15. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Pre-production Production Post-production Pre-production meeting (PPM)
  16. 16. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Sound effect Special effect Computer Graphic Animation (CG) (very costly)
  17. 17. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING
  18. 18. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING
  19. 19. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING
  20. 20. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING
  21. 21. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Online >”< offline On-Air >”< offair
  22. 22. KHOI HUYNH ENGLISH FOR MARKETING & ADVERSITSING Production House Budget (n)

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