Blue ocean shift - Cuộc dịch chuyển đại dương xanh
Blue Ocean Shift
Presented by Huỳnh Hữu Tài
What is Blue Ocean Shift?
Blue Ocean Shift is a roadmap to move you, your team,
and your organization to new heights of confidence,
market creation and growth.
What is blue ocean strategy?
Blue ocean strategy is the simultaneous pursuit of
differentiation and low cost to open up a new market
space and create new demand. It empowers
organizations by providing a set of analytical tools and
frameworks that any company can apply to reshape
industry boundaries in their favor and leave the
Why do we need Blue Ocean Shift
when we already had Blue Ocean
- Blue Ocean Strategy is “what”
- Blue Ocean Shift is “How”
+ concrete steps
+ systematic process
Is red ocean strategy no longer
A Holistic Model of Market-
1. Offer a breakthrough solution for an industry’s
2. Redefine an industry’s existing problem and solve it.
3. Identify and solve a brand-new problem or seize a