Strategy to increase Facebook likes, reaches and engagement with our fans.

2. TEAM CHICAGO
THANK YOU
Thank you to everyone for participating in the Social Media test pilot for Chicago!
We have made tremendous strides within the past few months by stating our
presence within the social media universe. As Equinox continues to grow into
new markets, we were the first region within the company selected to adapt to
one of the new markets – Facebook. The contributions and efforts have been
greatly appreciated.
GOAL
We were given a goal to reach 2,000 Facebook likes by September 2013.
Following our Social Media Boot Camp held in late March, we were already at
766 Facebook likes for the Chicago region. This would mean we would need
to capture 1,234 Facebook likes within the next five months to reach our goal.
On May 8, 2013, we exceeded our half way checkpoint by reaching 1,001 likes.
Today, we are currently at 1,219 Facebook likes (61% to plan) and are
781 Facebook likes shy of our goal.
ACE IN THE HOLE
With less than two months to go, it’s time to unleash the secret weapon! We are
the Chicago region with a very dynamic and powerful team, and we are going to
reach the finish line together.
If you are in it to win it, then please pay very close attention to see how you can
participate in order to make this a huge win for the Chicago region!

3. FACEBOOK LIKE
WHAT IS A FACEBOOK LIKE?
The like button is a feature of social networking service Facebook,
where users can like content such as status updates, comments,
photos, links shared by friends, and advertisements. It is also a
feature of the Facebook Platform that enables participating websites
to display a button which enable sharing the site's content with friends.
When a user clicks the Like button, the content appears in the News
Feeds of that user's friends. The button also displays the number of
users that liked each piece of content, and may show a full or partial
list of those users.
BREAKDOWN
Facebook describes "liking" as a way for users to give positive
feedback and connect with things they care about.

4. ROYAL FLUSH
PLAY YOUR HIGHEST HAND
Each and every one of you that has made it this far into
the presentation has most likely invested a great
deal of time, if not most of your life, into Equinox. I
can speak for myself and share that I live and breathe
Equinox each and every day.
At this point you should be well aware what cards you
hold and the outcomes of the cards you play. We’re
heading for a showdown and if you want part of that
jackpot, it’s time for you to play your highest hand.
EQUINOX “ALL IN”
Be sure to let the ones closest to you know how much
you value your work, your time and your efforts by
sharing what Equinox means to you.
In this presentation I will provide you step-by-step
instructions on how to invite your Facebook friends
to the Equinox Facebook pages with a few simple
clicks.

5. SUGGEST EQUINOX
TO YOUR FRIENDS
Log in to Facebook (at a computer)
Go to Equinox page:
www.facebook.com/EquinoxLincolnPark
www.facebook.com/EquinoxGoldCoast
www.facebook.com/EquinoxTheLoop
www.facebook.com/EquinoxHighlandPark
Scroll down to ‘Suggest... to Your Friends’
Click on ‘See All’
New window will pop up
Click on drop down arrow
Select ‘Search All Friends’
Check all friends to invite
Click ‘Submit’

6. EQUINOX.COM
COMMUNITY CARD
TEAM EFFORT
Each and every club is unique and contains its own characteristics and features.
As individual clubs, we play up on those cards to continue steps forward.
However as a region when working together to accomplish a common goal,
we are able to make larger strides, which will result in a more efficient and
effective approach to reach our goals sooner.
LINCOLN PARK GOLD COAST THE LOOP HIGHLAND PARK
480 likes 369 likes 244 likes 126 likes
CHICAGO REGION
1,219 likes
PROJECTION
We’re shooting for about a 20% projection increase (~380 likes).

7. ARE YOU IN OR OUT?
/LINCOLN PARK
/GOLD COAST
/THE LOOP
/HIGHLAND PARK