MSc Persuasive Communication introduction new students

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Presentation held on 30-01-2014 for 80 new MSc students Persuasive Communication at the University of Amsterdam. I gave them an insight in the master's program and shared my experiences of the transition from university life to professional life and how this worked out for me thus far.

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MSc Persuasive Communication introduction new students

  1. 1. ”PEOPLE DON’T B U Y W H AT Y O U DO, THEY BUY WHY YOU DO IT” SIMON SINEK
  2. 2. WHY
  3. 3. S T R AT E G Y MESSAGE STRATEGIES MEDIA STRATEGIES WHY HOW RESEARCH RESEARCH METHODS MASTER THESIS
  4. 4. S T R AT E G Y MESSAGE STRATEGIES MEDIA STRATEGIES WHY HOW WHAT PRACTICE RESEARCH RESEARCH METHODS MASTER THESIS
  5. 5. S T R AT E G Y MESSAGE STRATEGIES MEDIA STRATEGIES WHY HOW WHAT PRACTICE RESEARCH RESEARCH METHODS MASTER THESIS
  6. 6. S T R AT E G Y MESSAGE STRATEGIES MEDIA STRATEGIES WHY HOW MSC PERSCOM WHAT PRACTICE RESEARCH RESEARCH METHODS MASTER THESIS
  7. 7. S T R AT E G Y MESSAGE STRATEGIES MEDIA STRATEGIES WHY HOW MSC PERSCOM REST OF YOUR LIFE WHAT PRACTICE RESEARCH RESEARCH METHODS MASTER THESIS
  8. 8. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
  9. 9. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T
  10. 10. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E
  11. 11. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S
  12. 12. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S
  13. 13. JORDAN BELFORT W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S MAKING USE OF HEURISTICS
  14. 14. W H Y: T O B E C O M E A R I C H B A S TA R D H O W : S T R A I G H T L I N E S A L E S S T R AT E G Y W H AT: C O L D C A L L I N G W I T H A S C R I P T P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S MAKING USE OF HEURISTICS
  15. 15. T B CHAN E A ME H BA W H Y : T O O E C O M G E AR I CR I C A S T A R D H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y A I R H A L I C A M PA I S S W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T BLD CALL OC A D SC P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S MAKING USE OF HEURISTICS
  16. 16. T B CHAN E A ME H BA W H Y : T O O E C O M G E AR I CR I C A S T A R D H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y A I R H A L I C A M PA I S S W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T BLD CALL OC A D SC PERSUASION IS A PAT T E R N ? P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S MAKING USE OF HEURISTICS
  17. 17. T B CHAN E A ME H BA W H Y : T O O E C O M G E AR I CR I C A S T A R D H O W : S T RF O GW T R D N E S A L EG N T R A T E G Y A I R H A L I C A M PA I S S W H A T : C O I G D A TA I/NSG WI I TLH/ A 2 D R I P T BLD CALL OC A D SC PERSUASION IS A PAT T E R N ? P R O S P E C T I N G B U Y E R - TA R G E T A U D I E N C E C H A N G I N G O R TA R G E T I N G T H E I R B E L I E F S ( A B ) U S I N G P E O P L E S E M O T I O N A L S TAT E S MAKING USE OF HEURISTICS } MESSAGE S T R AT E G I E S
  18. 18. 1+1=3 | SYNERGY
  19. 19. 1+1=3 | SYNERGY H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ?
  20. 20. 1+1=3 | SYNERGY H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ? HOW DOES A CHANNEL AFFECTS AUDIENCE?
  21. 21. 1+1=3 | SYNERGY H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ? HOW DOES A CHANNEL AFFECTS AUDIENCE? DO CHANNELS TOGETHER AMPLIFY EFFECTS?
  22. 22. 1+1=3 | SYNERGY H O W C A N I R E A C H M Y TA R G E T A U D I E N C E ? HOW DOES A CHANNEL AFFECTS AUDIENCE? DO CHANNELS TOGETHER AMPLIFY EFFECTS? } MEDIA S T R AT E G I E S
  23. 23. G O O D S T R AT E G Y = G O O D R E S E A R C H
  24. 24. G O O D S T R AT E G Y = G O O D R E S E A R C H RESEARCH METHODS
 MASTER THESIS
  25. 25. G O O D S T R AT E G Y = G O O D R E S E A R C H RESEARCH METHODS
 MASTER THESIS
  26. 26. G O O D S T R AT E G Y = G O O D R E S E A R C H RESEARCH METHODS
 MASTER THESIS T H E R E I S N O E S C A P I N G T O S TAT I S T I C S
  27. 27. E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N
  28. 28. E L E C T I V E # 1 - B R A N D C O M M U N I C AT I O N
  29. 29. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
  30. 30. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
  31. 31. E L E C T I V E # 2 - R E S I S TA N C E A N D P E R S U A S I O N
  32. 32. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D HUUB SCHUIJN @HSCHUIJN
  33. 33. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D HUUB SCHUIJN @HSCHUIJN
  34. 34. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D HUUB SCHUIJN @HSCHUIJN
  35. 35. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D HUUB SCHUIJN @HSCHUIJN
  36. 36. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N BLOG: OVERTUIGINGSKRACHTEN HUUB SCHUIJN @HSCHUIJN
  37. 37. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N BLOG: OVERTUIGINGSKRACHTEN HUUB SCHUIJN @HSCHUIJN
  38. 38. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N BLOG: OVERTUIGINGSKRACHTEN HUUB SCHUIJN @HSCHUIJN
  39. 39. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N BLOG: OVERTUIGINGSKRACHTEN HUUB SCHUIJN @HSCHUIJN
  40. 40. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D F R E E L A N C E I N M A R K E T I N G S T R AT E G Y & D E S I G N BLOG: OVERTUIGINGSKRACHTEN HUUB SCHUIJN @HSCHUIJN
  41. 41. PROFESSIONAL WORLD E D U C AT I O N A L W O R L D BLOG
  42. 42. MAKE YOURSELF VISIBLE ONLINE AND OFFLINE NETWORK YOUR ASS OFF A L W AY S D A R E T O A S K
  43. 43. O R , L I K E J O R D A N B E L F O R T S TAT E S I T, B E CONFIDENT ENTHUSIASTIC THE EXPERT
  44. 44. ON MORE THING @HSCHUIJN /HUUBSCHUIJN
  45. 45. ON MORE THING O N LY T W O D AY S L E F T T O A P P LY F O R WELCOM ACADEMY 2014 JOIN A BROAD NETWORK OF PROFESSIONALS GET FREE MASTERCLASSES F I N D G R E AT I N T E R N S H I P S D I S C O V E R W H AT Y O U R TA L E N T S A R E M O N T H LY N E T W O R K I N G D R I N K S mail me your resume and motivation: huub@schuijn.nl @HSCHUIJN /HUUBSCHUIJN

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