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245
MORE TIME SPENT ONLINE WILL MOVE BUDGETS
PROGRAMMATIC BRANDING
OPPORTUNITIES ARE BIG
8
CREATE AWARENESS & DRIVE ENGAGEMENT
PROGRAMMATIC RICH MEDIA GROWTH
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
8,0%
april 2013 maj 2013 juni 2013 juli 2013
Rich M...
PREMIUM INVENTORY & LOCAL DATA
PREMIUM TRADED VIA PRIVATE MARKETPLACE
13
PMP
HIGHER PRICES ON PROGRAMMATIC PREMIUM
14
0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0%
eCPM
Buy Rate
Ad ...
BRAND METRICS
16
DISPLAY AD TECH TODAY
DISPLAY AD TECH IN
RTB Update 2: Jesper Urban, Adform
RTB Update 2: Jesper Urban, Adform
RTB Update 2: Jesper Urban, Adform
RTB Update 2: Jesper Urban, Adform
RTB Update 2: Jesper Urban, Adform
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RTB Update 2: Jesper Urban, Adform

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RTB Update 2: Jesper Urban, Adform

  1. 1. 245
  2. 2. MORE TIME SPENT ONLINE WILL MOVE BUDGETS
  3. 3. PROGRAMMATIC BRANDING OPPORTUNITIES ARE BIG
  4. 4. 8
  5. 5. CREATE AWARENESS & DRIVE ENGAGEMENT
  6. 6. PROGRAMMATIC RICH MEDIA GROWTH 0,0% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% 8,0% april 2013 maj 2013 juni 2013 juli 2013 Rich Media Share of RTB
  7. 7. PREMIUM INVENTORY & LOCAL DATA
  8. 8. PREMIUM TRADED VIA PRIVATE MARKETPLACE 13 PMP
  9. 9. HIGHER PRICES ON PROGRAMMATIC PREMIUM 14 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% 40,0% 45,0% 50,0% eCPM Buy Rate Ad Exchanges Private Market Places
  10. 10. BRAND METRICS
  11. 11. 16
  12. 12. DISPLAY AD TECH TODAY
  13. 13. DISPLAY AD TECH IN

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