RTB Update 3 - Henrik Løwe, Xaxis

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  • WPP has invested over 1 billion USD in proprietary data and technology solutions.
  • RTB Update 3 - Henrik Løwe, Xaxis

    1. 1. RTB update #3
    2. 2. 17 års erfaring med digital markedsføring 2
    3. 3. The #1 Global Audience Buying Company GLOBAL 330 employees in 26 markets EXPERIENCED INTEGRATED 320 billion impressions annually across 1,250+ clients A complete data warehousing solution for marketers UNIVERSAL The most access to data and media sources North America EMEA London Canada New York Latin America Miami Mexico Norway Sweden Netherlands New York United Kingdom Miami Denmark Austria APAC Singapore China Hong Kong India Vietnam Thailand Malaysia Singapore Australia Taiwan Belgium Germany Italy France Spain Turkey Poland Portugal Czech Republic Headquarters 3 Regional Offices
    4. 4. Xaxis uses data and technology to help advertisers reach and better understand audiences
    5. 5. 5 Deliver the right message to the right user Reduced Waste and Better ROI
    6. 6. Xaxis More than 500 engineers to develop technology 7
    7. 7. Case 9
    8. 8. Indkøbsflow på bureauerne TD Advertiser A G E N C Y XAXIS I/O 10 Publishers Audiences
    9. 9. Indkøbsflow: 1. 2. & 3. party data 11
    10. 10. Generelle udfordringer I markedet • Internationalt – Stigende potentiale for internationale sites – Billlig trafik – En udfordring for lokalmarkedet • Nationalt – Prisdannelsen – For mange fordyrende led – Kommer ikke annoncørerne til gode
    11. 11. Fremtiden for Data og Agency Trading Desk 13
    12. 12. Thanks! Henrik.lowe@xaxis.com

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