Ekslusivt Linkedln indblik_MortenAlbæk

437 views

Published on

Slides fra Huset Markedsføring/Vertic arrangement

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
437
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ekslusivt Linkedln indblik_MortenAlbæk

  1. 1. Welcome LinkedIn as business driver WELCOME AS BUSINESS DRIVER
  2. 2. #WeAreVertic
  3. 3. 9.00 - 9.05 Welcome 9.05 - 9.40 Energy Transparency by Morten Albæk, Vestas 9.40 - 9.50 My own LinkedIn journey 10:00 - 10:45 Office365 by Trine Tirsgaard, Microsoft 10:45 - 11.15 LinkedIn, James Gill 11:15 - 11.30 Q&A AGENDA
  4. 4. MY OWN LINKEDIN JOURNEY 2006Created my own profile 2008Hired my first non-Danish employee through LinkedIn 2008Connected with President Obama 2010Crossed the 1000 connections mark 2012Launched the Vestas Energy Transparency campaign 2007 Relocated to New York 2008 Closed our first business deal via LinkedIn, based on an Inmail to Konica Minolta Business Solutions CMO 2009 Closed 2nd, 3rd and 4th business deals through LinkedIn 2011 Reached out to LinkedIn in 2011 regarding a “big idea” 2013 Vertic became part of the partner program
  5. 5. THE LINKEDIN OPPORTUNITY Campaign vs. Platform Targeting & User data Set the right KPIs
  6. 6. Breaking effectively into a new market segment Positioning Branding Driving business ENERGY TRANSPARENCY
  7. 7. 34,000 Consumers28 Brands Consumer Perception 34% of consumers worldwide perceive the Starbucks brand to be climate-friendly. Improved Perception 74% of consumers would have an improved perception of the Starbucks brand if they knew about the company’s commitment to wind energy. Inclined to Buy 60% of consumers worldwide would be more inclined to buy Starbucks products if they knew about its commitment to energy. BIG DATA CREATED THE STORIES
  8. 8. WE USED LINKEDIN FOR TARGETING Companies Roles +31 more Geography CEO CMO C-Level Employees Content
  9. 9. Messaging MESSAGING The combination of a compelling business case, unique content and the opportunity to target a specific audience provided Vertic with the ability to push engaging, customized messages and increase relevancy.
  10. 10. USING PROFILE DATA TO PERSONALIZE AN INTERACTIVE EXPERIENCE
  11. 11. RESULTS 11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17% 10.680 corporate executives, employees and key opinion leaders visited Averaging 7.02 minutes 80% of target key opinion leaders visited the site 30% of top executives in the Target group visited the site + 8 minutes user sessions These are the data that you usually see from digital campaigns….

×