The Hunterian iPhone app

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This presentation was delivered at the Museums Association conference - All in hand: Working with handheld devices, held at the Royal College of Surgeons, London 14th July 2010.

Speaker - Gerard Malcolm, Digital Media Officer, University of Glasgow

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  • Good afternoon, my name is Gerard Malcolm. I am the Digital Media Officer at Corporate Communications, University of Glasgow.

    Today you have heard from a number of speakers who have, mainly, employed outside agencies to help them develop applications, all planned and with budgets. Ours, is a very different story, and it all came about, last summer, when I opened my big mouth.

  • But first, a little about the Hunterian.

    The Hunterian is the legacy of Dr William Hunter, a pioneering obstetrician and teacher with a passion for collecting. Born locally, and a student at the University of Glasgow.

    The Hunterian opened its doors in 1807, making it Scotland’s oldest public museum and giving it a unique place within Scotland’s cultural heritage, the Hunterian today is rated as one of the top five museums in Scotland because of the scale, range and significance of its collections:

    Archaeology and World Cultures
    Art (including The Mackintosh House)
    Coin Room
    Anatomy and Pathology Collections
    Rocks, Minerals and Gemstones
    Scientific instruments
    University
    Zoology

    Approximately 170,000 visitors a year
  • But first, a little about the Hunterian.

    The Hunterian is the legacy of Dr William Hunter, a pioneering obstetrician and teacher with a passion for collecting. Born locally, and a student at the University of Glasgow.

    The Hunterian opened its doors in 1807, making it Scotland’s oldest public museum and giving it a unique place within Scotland’s cultural heritage, the Hunterian today is rated as one of the top five museums in Scotland because of the scale, range and significance of its collections:

    Archaeology and World Cultures
    Art (including The Mackintosh House)
    Coin Room
    Anatomy and Pathology Collections
    Rocks, Minerals and Gemstones
    Scientific instruments
    University
    Zoology

    Approximately 170,000 visitors a year
  • But first, a little about the Hunterian.

    The Hunterian is the legacy of Dr William Hunter, a pioneering obstetrician and teacher with a passion for collecting. Born locally, and a student at the University of Glasgow.

    The Hunterian opened its doors in 1807, making it Scotland’s oldest public museum and giving it a unique place within Scotland’s cultural heritage, the Hunterian today is rated as one of the top five museums in Scotland because of the scale, range and significance of its collections:

    Archaeology and World Cultures
    Art (including The Mackintosh House)
    Coin Room
    Anatomy and Pathology Collections
    Rocks, Minerals and Gemstones
    Scientific instruments
    University
    Zoology

    Approximately 170,000 visitors a year
  • But first, a little about the Hunterian.

    The Hunterian is the legacy of Dr William Hunter, a pioneering obstetrician and teacher with a passion for collecting. Born locally, and a student at the University of Glasgow.

    The Hunterian opened its doors in 1807, making it Scotland’s oldest public museum and giving it a unique place within Scotland’s cultural heritage, the Hunterian today is rated as one of the top five museums in Scotland because of the scale, range and significance of its collections:

    Archaeology and World Cultures
    Art (including The Mackintosh House)
    Coin Room
    Anatomy and Pathology Collections
    Rocks, Minerals and Gemstones
    Scientific instruments
    University
    Zoology

    Approximately 170,000 visitors a year
  • But first, a little about the Hunterian.

    The Hunterian is the legacy of Dr William Hunter, a pioneering obstetrician and teacher with a passion for collecting. Born locally, and a student at the University of Glasgow.

    The Hunterian opened its doors in 1807, making it Scotland’s oldest public museum and giving it a unique place within Scotland’s cultural heritage, the Hunterian today is rated as one of the top five museums in Scotland because of the scale, range and significance of its collections:

    Archaeology and World Cultures
    Art (including The Mackintosh House)
    Coin Room
    Anatomy and Pathology Collections
    Rocks, Minerals and Gemstones
    Scientific instruments
    University
    Zoology

    Approximately 170,000 visitors a year












  • I am, or rather had been, Digital Projects Officer at the Hunterian, when I received a call from the Department of Computing Science at the University.

    They had a 3rd year student who was due for a ten week work placement but, due to the economic downturn could no longer be placed.

    So, could I gainfully employ him over the summer?

    Now I’m sure I just thought the words “iPhone app” but apparently I said them out loud and the poor lad was packed off in my direction. Another classic case of opening mouth before engaging brain!

  • Well, there was nothing to lose, it would only cost the license fee and my time over the summer, at the very least we would be testing a new idea and development platform. So, holidays cancelled, we began.

  • Well, there was nothing to lose, it would only cost the license fee and my time over the summer, at the very least we would be testing a new idea and development platform. So, holidays cancelled, we began.

  • Well, there was nothing to lose, it would only cost the license fee and my time over the summer, at the very least we would be testing a new idea and development platform. So, holidays cancelled, we began.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • The student Suhayb, started immediately but, as I had no plan as such I quickly set him off researching the development environment – Mac OSX and Apple’s XCode, whilst I tried to figure out what to do with the ‘app’.

  • As it turns out the roof of the museum main hall was about to be stripped for repair work. Staff were extremely busy decanting the displays, packing exhibits back into storage for what might be anything up to two years.

    I felt it was important through all of this upheavel that we maintained a link with our customers, with them and the collections, to show we still had a pulse.

  • As it turns out the roof of the museum main hall was about to be stripped for repair work. Staff were extremely busy decanting the displays, packing exhibits back into storage for what might be anything up to two years.

    I felt it was important through all of this upheavel that we maintained a link with our customers, with them and the collections, to show we still had a pulse.

  • As it turns out the roof of the museum main hall was about to be stripped for repair work. Staff were extremely busy decanting the displays, packing exhibits back into storage for what might be anything up to two years.

    I felt it was important through all of this upheavel that we maintained a link with our customers, with them and the collections, to show we still had a pulse.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • The app would therefore have these objectives:
    •Inform and update on works
    •Drive traffic to our online resources
    •Embrace a new technology
    •Find new audiences
    •Showcase some of our ‘star’ objects
    So that would be it – ‘The Hunterian iPhone app – 12 star objects’.

  • Suhayb began finding tutorials online; through iTunes and on blogs, and when, after 2 weeks, we were granted the licence and access to the tools, actual work began.
    Much credit is due to Suhayb, his hard enthusiasm, work and sheer determination to make something new and worthwhile in turn drove me on and we both got caught up in the excitement of it all.
  • Without a detailed plan it really was a case of making it up as we went along, thinking on our feet and adapting to the possibilities and limitations of the platform. It was also difficult to reign in all those wonderful ideas we had but with just a few short weeks until delivery, it kept us focussed and the project lean. Failure to produce a complete app would have resulted in a project assigned forever to a dusty folder.

  • Without a detailed plan it really was a case of making it up as we went along, thinking on our feet and adapting to the possibilities and limitations of the platform. It was also difficult to reign in all those wonderful ideas we had but with just a few short weeks until delivery, it kept us focussed and the project lean. Failure to produce a complete app would have resulted in a project assigned forever to a dusty folder.

  • Without a detailed plan it really was a case of making it up as we went along, thinking on our feet and adapting to the possibilities and limitations of the platform. It was also difficult to reign in all those wonderful ideas we had but with just a few short weeks until delivery, it kept us focussed and the project lean. Failure to produce a complete app would have resulted in a project assigned forever to a dusty folder.

  • Without a detailed plan it really was a case of making it up as we went along, thinking on our feet and adapting to the possibilities and limitations of the platform. It was also difficult to reign in all those wonderful ideas we had but with just a few short weeks until delivery, it kept us focussed and the project lean. Failure to produce a complete app would have resulted in a project assigned forever to a dusty folder.

  • It was a hectic summer, then, 3 weeks short of the finishing line we began bug-testing parts of the code. Another week in and we finalised the build and started testing in earnest on the emulator and on an actual iPhone and iPod touch. Why so early? Well simply because we had heard many stories about how developers had difficulty getting the app through submission and to store. When Apple receive an app they test it until they find a bug or issue, they send it back, you fix they test, they send back., and this can go on and on.
    So Suhayb tested to breaking point and corrected any errors.
  • It was a hectic summer, then, 3 weeks short of the finishing line we began bug-testing parts of the code. Another week in and we finalised the build and started testing in earnest on the emulator and on an actual iPhone and iPod touch. Why so early? Well simply because we had heard many stories about how developers had difficulty getting the app through submission and to store. When Apple receive an app they test it until they find a bug or issue, they send it back, you fix they test, they send back., and this can go on and on.
    So Suhayb tested to breaking point and corrected any errors.
  • It was a hectic summer, then, 3 weeks short of the finishing line we began bug-testing parts of the code. Another week in and we finalised the build and started testing in earnest on the emulator and on an actual iPhone and iPod touch. Why so early? Well simply because we had heard many stories about how developers had difficulty getting the app through submission and to store. When Apple receive an app they test it until they find a bug or issue, they send it back, you fix they test, they send back., and this can go on and on.
    So Suhayb tested to breaking point and corrected any errors.
  • It was a hectic summer, then, 3 weeks short of the finishing line we began bug-testing parts of the code. Another week in and we finalised the build and started testing in earnest on the emulator and on an actual iPhone and iPod touch. Why so early? Well simply because we had heard many stories about how developers had difficulty getting the app through submission and to store. When Apple receive an app they test it until they find a bug or issue, they send it back, you fix they test, they send back., and this can go on and on.
    So Suhayb tested to breaking point and corrected any errors.
  • Just before the end of his ten weeks we submitted, breathed a sigh of relief and waited patiently. Two weeks later it appeared on iTunes and we watched daily to follow the downloads and comments to appear.
  • Just before the end of his ten weeks we submitted, breathed a sigh of relief and waited patiently. Two weeks later it appeared on iTunes and we watched daily to follow the downloads and comments to appear.
  • Just before the end of his ten weeks we submitted, breathed a sigh of relief and waited patiently. Two weeks later it appeared on iTunes and we watched daily to follow the downloads and comments to appear.
  • Just before the end of his ten weeks we submitted, breathed a sigh of relief and waited patiently. Two weeks later it appeared on iTunes and we watched daily to follow the downloads and comments to appear.
  • Now with literally tens of thousands of apps on the store it soon became apparent that our little app was going to get lost amongst the big boys. What we needed was marketing, but with no budget we could only call upon our internal communications Department.

  • Now with literally tens of thousands of apps on the store it soon became apparent that our little app was going to get lost amongst the big boys. What we needed was marketing, but with no budget we could only call upon our internal communications Department.

  • Now with literally tens of thousands of apps on the store it soon became apparent that our little app was going to get lost amongst the big boys. What we needed was marketing, but with no budget we could only call upon our internal communications Department.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • We wrote various articles for Campus News (internal), Avenue Magazine (Alumni & friends), Horizons Magazine (R&E) and also a few online sites and local newspapers.

  • Now Apple provide plenty of data on your app sales and trends; the download figures, locations downloaded from, unit of currency and much more. But as ours was a free app I was only interested in how many, where from and how it was used.
    We enlisted the assistance of our Web Developer on this last query using Google Analytics .

  • Now Apple provide plenty of data on your app sales and trends; the download figures, locations downloaded from, unit of currency and much more. But as ours was a free app I was only interested in how many, where from and how it was used.
    We enlisted the assistance of our Web Developer on this last query using Google Analytics .

  • Now Apple provide plenty of data on your app sales and trends; the download figures, locations downloaded from, unit of currency and much more. But as ours was a free app I was only interested in how many, where from and how it was used.
    We enlisted the assistance of our Web Developer on this last query using Google Analytics .

  • Now Apple provide plenty of data on your app sales and trends; the download figures, locations downloaded from, unit of currency and much more. But as ours was a free app I was only interested in how many, where from and how it was used.
    We enlisted the assistance of our Web Developer on this last query using Google Analytics .

  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • This is what we found when we investigated our findings:
    •To date over 3,000 downloads, that’s potentially 3,000 new customers/visitors
    Now we new this could be improved upon through marketing and we would address this when possible. However, one encouraging fact was that although not a huge amount this figure was an actual average daily download of 10 per day, hardly faltering, 7 days a week. Some apps seem to peak at several thousand for about a month and die off. Ours was receiving a steady drip-drip into an ever growing reservoir of customers.
    •Stats showed downloads from over 60 countries from Australia to Alaska, Jamaica to Japan.
    •The STAR rating left by many users were very encouraging. I was somewhat upset at seeing 1 star ratings with no comments. Even a negative comment is useful, it helps you fix problems you don’t know about. So when I saw 1 stars with no comments I was perplexed. However, a colleague told me that it is easily done from the iPhone and suggests that some users take the quickest route to delete your app. Our app is, after all, not something you would keep forever.
    •Google Analytics data from the Web Officer, showed that our website was now experiencing an increase in traffic from iPhone users since the launch of the app.
    GREAT NEWS! Or was it?
  • As the weeks went by I started to investigate this last data set. I was keen to see just what users were looking at from our website. Sure enough traffic was up, but on closer inspection it was revealed that they weren’t staying long, sometimes not even past the front page. And why not? Well I began to think like the user and it began to dawn on me that it had more to do with the experience than the content - viewing standard web pages on a small screened device.

  • As the weeks went by I started to investigate this last data set. I was keen to see just what users were looking at from our website. Sure enough traffic was up, but on closer inspection it was revealed that they weren’t staying long, sometimes not even past the front page. And why not? Well I began to think like the user and it began to dawn on me that it had more to do with the experience than the content - viewing standard web pages on a small screened device.

  • As the weeks went by I started to investigate this last data set. I was keen to see just what users were looking at from our website. Sure enough traffic was up, but on closer inspection it was revealed that they weren’t staying long, sometimes not even past the front page. And why not? Well I began to think like the user and it began to dawn on me that it had more to do with the experience than the content - viewing standard web pages on a small screened device.

  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • So we created a few mobile web pages and gradually we began to see users stay longer. Its just a pity about those lost early on.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • If you are thinking about developing for the iPhone.
    Find a local college or university that has students like ours, with courses looking for real world applications for their students. It’s a win-win situation and low-cost.
    Piggy-back with the local council/tourist board and try and get some profile on their app, even a pin on a local map can help.
    Collaborate with other local galleries and museums to create a joint app, useful for tourists looking to see whats on when in the area.
    And finally – forget the app. If you really want to catch as many users as possible, then web apps are the way forward. Relatively easy to set up,, easier to update, accessible to many types of phone – not just iPhone. Cheaper. Downside is that they are not so pretty, less functionality but that’s changing.
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Develop Web apps:
  • Questions please...
  • Questions please...
  • The Hunterian iPhone app

    1. 1. Gerard Malcolm Digital Media Officer Corporate Communications
    2. 2. The Hunterian Museum & Art Gallery •The Hunterian is the legacy of Dr William Hunter •Visitor figures - 170,000 ...and its free!
    3. 3. The Hunterian Museum & Art Gallery •The Hunterian opened its doors in 1807 Collections: • Archaeology and World Cultures •Art (including The Mackintosh House) •Coin Room •Anatomy and Pathology Collections •Rocks, Minerals and Gemstones •Scientific instruments •University •Zoology
    4. 4. A bright idea?
    5. 5. iPhone SDK £59/per year Can download the SDK for free but you must pay this annual fee if you want to distribute your app on the store.
    6. 6. Development environment: ✓Mac OSX (Intel Mac) ✓XCode ✓iPhone SDK
    7. 7. Repairs to hall Picture of Main Hall under repair
    8. 8. App objectives: • Inform and update on work to roof • Drive traffic to our online resources • Embrace a new technology • Find new audiences • Showcase some of our ‘star’ objects
    9. 9. Suhayb at work
    10. 10. Without a plan... • Which way is up?
    11. 11. Bug Testing: 2 whole weeks of app testing, on simulator then hardware
    12. 12. The Hunterian iPhone App 12 Star Objects Launched 30th Oct 2009
    13. 13. Hello? Is this thing switched on?
    14. 14. Publications: • Campus News • Avenue • Horizons
    15. 15. iTunes Connect: A suite of web-based tools that allows you to submit and manage your applications for distribution on the App Store. You can check the status of your contracts, set up your tax and banking information, obtain sales and access finance reports.
    16. 16. Google Analytics: • 3,200 downloads • Used in over 60 countries • Mostly 5 star ratings • Increase in iPhone users accessing website
    17. 17. Web stats: What does it all mean?
    18. 18. Small is beautiful...and very different! • Web pages styled for mobiles
    19. 19. Small budget suggestions: • Find a partner • Hitch a ride • Collaborate • Forget the iPhone approach...
    20. 20. Next time around: • Develop Web apps: • HTML 5.0 • CSS 3.0 • JavaScript • easy to update • can be used on many smartphones • future-proof
    21. 21. The Hunterian iPhone App Gerard A L Malcolm Digital Media Officer

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