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Hunter Petty's Personal brand

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Hunter Petty's Personal brand

Hunter Petty's Personal brand

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PERSONAL BRAND EXPLORATION
Hunter Petty
Project & Portfolio I: Week 1
September 1st, 2022
Hi, My name is Hunter Petty, I was bored and
raised in Southern California. I grew up in and
around football, baseball, and basketball my
whole life and played basketball in college. Now
I'm looking for a career in broadcasting/analysis
in one of these sports. I worked at an asphalt
company for 3 years to save money and move
across the country to pursue my dream at Dan
Patrick's school of sportscasting.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Live event productions for
BallerTV
• Sports Anchor for WFTV
• Sports photographer for WCJB
Caregiver – As a Caregiver I really
enjoy to give and make others
happy, and I feel that when I get into
the industry I can only make a
bigger impact on people's lives
Broadcast Announcer for the Sports Industry
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Ari Cohn
Outreach Plan:
• First, I will prepare a list of question and have a
summary ready to let Mr. Cohn what I would like to ask.
• One way I can get into contact with him is to connect
with him on LinkedIn and then send a message.
• If no response after a week I will send a follow up
message.
PROFILE
PICTURE
Senior recruiter at CBS
news
Gene White
Outreach Plan:
• Find Gene Whites email.
• Email Mr. White and tell him who I am, who I'm trying to
be, and ask if I can ask a few questions.
• If no response after a week I will send a follow up email.
PROFILE
PICTURE Talent acquisition for Fox
Sports
Amy Riley
Outreach Plan:
• Learn about Amy's journey so that if I get an interview, I
can base questions off that.
• Email Amy and tell her my intentions behind why I'm
reaching out.
• If no response after a week I may send Amy a message
on LinkedIn.
PROFILE
PICTURE
Senior Recruiter at ESPN
GOALS
Short Term: (November, 2023)
• I will have at least 3 job offers
Ø Have 100+ Linkedin connections and apply to at
least 10 jobs by graduation
Mid Term: (2028)
• I will be covering the NFL, NBA, and/or MLB.
Ø Have a job in the sports industry by 2024
Long Term: (2036)
• I will have a family and be more than financial stable.
Ø Maintain employment and possibly find a wife by
2031
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SOFT
HARD
Novice / Adept / Expert
Editing
Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Professionalism Novice / Adept / Expert
Writing skills
SOFT
HARD
Novice / Adept / Expert
Interviewing skills Novice / Adept / Expert
Detail Oriented Novice / Adept / Expert
Time management Novice / Adept / Expert
Camara Operator
Ad

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Hunter Petty's Personal brand

  • 1. PERSONAL BRAND EXPLORATION Hunter Petty Project & Portfolio I: Week 1 September 1st, 2022
  • 2. Hi, My name is Hunter Petty, I was bored and raised in Southern California. I grew up in and around football, baseball, and basketball my whole life and played basketball in college. Now I'm looking for a career in broadcasting/analysis in one of these sports. I worked at an asphalt company for 3 years to save money and move across the country to pursue my dream at Dan Patrick's school of sportscasting. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Live event productions for BallerTV • Sports Anchor for WFTV • Sports photographer for WCJB Caregiver – As a Caregiver I really enjoy to give and make others happy, and I feel that when I get into the industry I can only make a bigger impact on people's lives Broadcast Announcer for the Sports Industry Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Ari Cohn Outreach Plan: • First, I will prepare a list of question and have a summary ready to let Mr. Cohn what I would like to ask. • One way I can get into contact with him is to connect with him on LinkedIn and then send a message. • If no response after a week I will send a follow up message. PROFILE PICTURE Senior recruiter at CBS news Gene White Outreach Plan: • Find Gene Whites email. • Email Mr. White and tell him who I am, who I'm trying to be, and ask if I can ask a few questions. • If no response after a week I will send a follow up email. PROFILE PICTURE Talent acquisition for Fox Sports Amy Riley Outreach Plan: • Learn about Amy's journey so that if I get an interview, I can base questions off that. • Email Amy and tell her my intentions behind why I'm reaching out. • If no response after a week I may send Amy a message on LinkedIn. PROFILE PICTURE Senior Recruiter at ESPN
  • 5. GOALS Short Term: (November, 2023) • I will have at least 3 job offers Ø Have 100+ Linkedin connections and apply to at least 10 jobs by graduation Mid Term: (2028) • I will be covering the NFL, NBA, and/or MLB. Ø Have a job in the sports industry by 2024 Long Term: (2036) • I will have a family and be more than financial stable. Ø Maintain employment and possibly find a wife by 2031
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: SOFT HARD Novice / Adept / Expert Editing Novice / Adept / Expert Teamwork Novice / Adept / Expert Professionalism Novice / Adept / Expert Writing skills SOFT HARD Novice / Adept / Expert Interviewing skills Novice / Adept / Expert Detail Oriented Novice / Adept / Expert Time management Novice / Adept / Expert Camara Operator
  • 7. I help NBA fans enjoy and understand the game by giving in depth analysis while also being easily accessible and a friend to all. PROMISE
  • 8. CREDENTIALS Work Experience: • Dishwasher at Restaurant • Asphalt Worker • Play by Play for Florida Athletics Network Education: • Sports Broadcasting , B.S., Full Sail University (Grad. Nov 2023) Volunteer Work • Camera Operating • Full Sail BTS Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Alphonso McCree Jr Industry Experience: • Industry experience goes here Education: • Bachelors in sportscasting from Full Sail University Leadership Experience: • Helps run classes/studio at Full Sail Skills and Proficiencies: • Public Speaking - 2 endorsements • Leadership - 1 endorsement • Customer Service- 1 endorsement Hunter Petty Overall Online Presence: • Alphonso has 155 connections and has his personal brand as his banner image. His profile is detailed and is very active on social media • Grade 85 out of 100 HEADSHOT HEADSHOT Industry Experience: • Play by Play for the Florida Athletics Network Education: • Current Full Sail University student in sportscasting Skills and Proficiencies: • Camera Operator - 0 endorsements • Editor- 0 endorsements • Sports Knowledge - 0 endorsements Overall Online Presence: • I do not have any LinkedIn connections or a banner image, but I do have a custom URL. I am also pretty active on social media, but my LinkedIn profile needs a lot of work. • Score: 50 out of 100
  • 10. COMPETITION Jared Oliver Noteworthy Experience: • Sports Anchor for WDVM for 2 years • Sports Anchor for WVTV for 1 year • Noteworthy experience goes here Hunter Petty HEADSHOT HEADSHOT Industry Experience: • Sports Anchor for WDVM for 2 years • Sports Anchor for WVTV for 1 year Education: • Bachelors in broadcast journalism from Georgia State University. Skills and Proficiencies: • Broadcast Journalism - 67 endorsements • Editing - 55 endorsements • Social Media - 24 endorsements Overall Online Presence: • Jared has 500+ connections but does not have a banner image customized. His headshot is professional, he has decently detailed profile, along with his own custom URL. Jared is also very active on Twitter • Grade 80 out of 100 Industry Experience: • Play by Play for the Florida Athletics Network Education: • Current Full Sail University student in sportscasting. Skills and Proficiencies: • Camera Operator - 0 endorsements • Editing - 0 endorsements • Sports Knowledge - 0 endorsements Overall Online Presence: • I do not have any LinkedIn connections or a banner image, but I do have a custom URL. I am also pretty active on social media but my LinkedIn profile needs a lot of work. • Score 50 out of 100
  • 11. BRAND POSITION For you die hard NBA fans who love to listenand talk about the game I provide in depth knowledge of the game of basketball while also giving my audience a voice of their own. I have collegiate basketball experience and id love to share my knowledge with my following.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Sportel Rendez-Vous Miami ‣ May 9-10, 2023 | Miami, FL • Niners @ Raiders Fox NFL Sunday runner ‣ January 1st, 2023, | Las Vegas, NV • Annual Sports marketing convention ‣ January 5th, 2023 | Orlando, FL Digital Marketing • Primary Content: I want to start a YouTube page where I give my yearly and weekly predictions for the NFL • Primary Tools: I will use my Instagram and twitter to promote my YouTube page, • Website: I will use my digital portfolio to promote my skills, values and continue to build my brand. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I hope to find a mentor that not only has experience but is an extremely hard worker and I believe that work ethic will show in their lifestyle • Date to est. partnership Dec 2024. Formal Education • Full Sail University, Bachelors in Sportscasting. (Graduation Nov. 2023) Technical Skills • Editing, Nov 2023 • Camera Operator, Nov 2023 • Audio tech Nov 2023 Soft Skills • Professionalism, Nov 2023 • Communication, Nov 2023 • Leadership, Nov 2023
  • 14. Hunter Petty You know how there's way too much fake news being spread around in sports media? Well, what I do is I get my information straight from the source itself. In fact, I have contacts within the NBA that can help confirm information. “ Picture of You Goes Here
  • 15. REFERENCES Amy Riley - Sr.. recruiter - ESPN | linkedin. LinkedIn. (n.d.). Retrieved September 5, 2022, from https://www.linkedin.com/in/amy-riley-3629677 Amy Riley - Sr.. recruiter - ESPN | linkedin. LinkedIn. (n.d.). Retrieved September 5, 2022, from https://www.linkedin.com/in/amy-riley-3629677 Caregiver brand archetype - kaye putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, August 6). Retrieved September 4, 2022, from https://www.kayeputnam.com/brand-archetype-caregiver/ Alphonso McCree JR - owner - visionary intentions creative agency, LLC ... LinkedIn. (n.d.). Retrieved September 5, 2022, from https://www.linkedin.com/in/alphonsomccreejr IMDb.com. (1988, November 1). Inside the NBA. IMDb. Retrieved September 4, 2022, from https://www.imdb.com/title/tt0784889/ 27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved September 4, 2022, from https://www.onetonline.org/link/summary/27-3011.00 5 sportscasting jobs in United States. 5 Sportscasting jobs in United States. (n.d.). Retrieved September 4, 2022, from https://www.linkedin.com/jobs/search/?currentJobId=31761614 32&geoId=103644278&keywords=sportscasting&location=Unit ed+States&refresh=true Oliver, J. (n.d.). Jared Oliver. WFTV. Retrieved September 4, 2022, from https://www.wftv.com/author/jared-oliver/