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Personal Brand Exploration Slideshow

This slideshow goes into depth about Hunter Perry's personal brand. It includes his current skills, target audience, brand statement, goals, and skills that will be learned in the future.

1 of 15
PERSONAL BRAND
EXPLORATION
Hunter Perry
Project & Portfolio I: Week 1
December 1, 2022
Hello, my name is Hunter Perry. I grew up in
the state of Utah, this is where my love of
nature, music, and the human experience
began. Now at the age of 26, I have over ten
years of song writing experience and over six
years of music production experience. In the
past few years, I have honed my skills in audio
production/performing and now it is time to
share them with the world. I value kindness,
honesty, forward thinking, and being authentic.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Resident DJ
• Producer/Audio Engineer
• Song Writer
BRAND ARCHETYPE – Creator
Because I have a creator brand archetype, my
brand aims to invoke feelings of creativity and wonder.
Unlike the competition, the experience at my events
are not centered around the artist but centered around
the community. I am focused on bringing people
together to escape the daily routine, to embrace the
emotions and thoughts we cannot explain.
[Artist/Musician/Producer/DJ] for [Entertainment/ Music]
Picture Relevant
to Your Industry
Goes Here
Record Labels, Booking Agents, and Talent Buyers
TARGET AUDIENCE
Outreach Plan:
• Build a website that show cases the .retnuH brand
experience.
• Contact will be done by email or phone call.
• After initial email or phone call, a follow up email or call
will be made between one day and one week after initial
contact.
Omnia Nightclub – Las Vegas
Aurora Queen
Outreach Plan:
• Prepare a portfolio of my audio production work.
• Contact will be done by email or phone call.
• After initial email or phone call, a follow up email or call
will be made between one day and one week after initial
contact.
.
PROFILE
PICTURE Senior Live Producer at RUN
Studios
Rene Rechtman
Outreach Plan:
• Prepare a portfolio of songs lyrics I have written.
• Contact will be done by email or phone call or LinkedIn
message.
• After initial email or phone call, a follow up email or call
will be made between one day and one week after initial
contact.
PROFILE
PICTURE Co-founder of Moonbug
Entertainment
Goals Short Term: (Immediately After Graduation, 2024)
• Be booked for concerts, festivals, and events on a
consistent rate.
‣ By July 2024, I would like to be performing at
venues and events across the US as the main
source of my income. I will achieve this by
consistently releasing music, content, and
growing my brand.
Mid Term: (2030)
• Headline a global tour.
‣ By 2030 I would like to headline a global tour by
performing all original music with featuring
artists. This will require a handpicked touring
team including a manager. There will be an
accompanied Album/Merch-line that matches the
theme of the tour.
Long Term: (2034)
• Start a Record Label.
‣ By 2034 release the first single on a record label
I started from the ground up. I will use my brand,
following, personal assets to fund and curate a
modern-record label.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Music Production/Performance
SOFT
HARD
Novice / Adept / Expert
Audio Engineering Novice / Adept / Expert
Effective Communication Novice / Adept / Expert
Creativity Novice / Adept / Expert
Web Design
SOFT
HARD
Novice / Adept / Expert
Promotion Novice / Adept / Expert
Organization Novice / Adept / Expert
Adaptability Novice / Adept / Expert
I help people escape the daily routine by
providing a captivating audio/visual
experience through music and visual art that
I make or curate myself.
PROMISE
CREDENTIALS
Work Experience:
• Released debut EP in 2018
• Collaborated and released a song with
Xavi on Electric Hawk Records in 2020
• Accumulated 260k streams on
Soundcloud from 2018-2022.
Education:
• Music Business at Full Sail University
Leadership Roles/Volunteer work:
• Team Captain of Banff Hockey Academy
Bears in 2012
• Volunteer Youth Hockey Coach from
2012-2018
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Alexander Crossan
Industry Experience:
• Releasing music from 2015-present
• Collaborated with artists such as
Slowthai, A$AP Rocky, and Lil Uzi
Vert.
Education:
• Studied English at University of Sussex
Leadership Experience:
• N/a
Skills and Proficiencies:
• Music Production and Performance - expert
• Audio Engineering – expert
• Effective Collabator - expert
Hunter Perry
Overall Online Presence:
• Millions of connections, Customized banner images and
professional headshots. Detailed Profile. Multiple
published articles, active on social media.
• Superior, 100 out of 100
Industry Experience:
• Signed a contract to release a song
with Electric Hawk Records in 2020
• Collaborated and released songs with
Xavi and Sakuraburst in 2020.
Education:
• Currently in Music Business Program at Full Sail
University
Leadership Experience:
• Team Captain of Banff Hockey Academy Bears in 2012
• Volunteer Youth Hockey Coach from 2012-2018
Skills and Proficiencies:
• Music Production and Performance - expert
• Audio Engineering - expert
• Effective Communication – adept
Overall Online Presence:
• Roughly 1,500 Connections. Custom banners on
Soundcloud and Spotify. Professional Headshot, does
not have a detailed profile. Active on Social Media
• Average, 70 out of 100
COMPETITION
Jahlil Burke
Industry Experience:
• 19 credits in Theater performance
Education:
• Music Business and Entertainment Business at Full Sail
University
Leadership Experience:
• N/a
Skills and Proficiencies:
• Music Theory- Adept
• Acapella Singing– expert
• Sight Reading – Adept
Hunter Perry
Overall Online Presence:
• Roughly 2-3 Thousand connections. Professional
headshots. Detailed Profile. Multiple published articles,
active on social media.
• Superior, 85 out of 100
Industry Experience:
• Signed a contract to release a song with
Electric Hawk Records in 2020
• Collaborated and released songs with Xavi
and Sakuraburst in 2020.
Education:
• Currently in Music Business Program at Full Sail
University
Leadership Experience:
• Team Captain of Banff Hockey
Academy Bears in 2012
• Volunteer Youth Hockey Coach from
2012-2018
Skills and Proficiencies:
• Music Production and Performance - expert
• Audio Engineering - expert
• Effective Communication – adept
Overall Online Presence:
• Roughly 1,500 Connections. Custom banners on
Soundcloud and Spotify. Professional Headshot, does
not have a detailed profile. Active on Social Media
• Average, 70 out of 100
BRAND POSITION
For free spirited individuals who need an escape
from everyday reality, I provide AN EXPERIENCE
because THE BEST ART IS INSPIRED AND
EXPRESSED IN REAL LIFE EXPERIENCES.
HUNTER PERRY
NETWORKING &
MARKETING
Industry Events & Organizations
• BMI (Broadcast Music Inc.) – Joined in 2018 | Website
• CD Baby’s DIY Musician Conference – 2023 Date TBA |
Location TBA
• Midem Music Conference – June 2023 | Cannes, France
Digital Marketing
• Primary Content: releasing music on all major streaming
platforms (Spotify, Apple Music, Amazon Music, etc.).
• Primary Tools: Post on Instagram, twitter, and TikTok
Frequently (at a minimum of every other day)
• Website: I will use my website as a “one stop shop” that
directs visitors to my music, merch, show dates, and booking
information.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor – Spencer Reid (A.KA. Tails)
Spencer is a producer, audio engineer, DJ, and
music artist. With Spencer as my mentor, he assists
me with refining my hard skills in audio production
and engineering and helps me in navigating the
music industry (specifically electronic music).
Formal Education
• Music Business at Full Sail university, Graduate in 2024
.
Technical Skills (5 years of experience for each)
• Content Creation
• Mixing and Mastering
• Live Performance
Soft Skills
• Marketing , June 2023 (Through Full Sail University’s
Music business program)
• Branding, October 2023 (Through Full Sail University’s
Music business program)
• Copy Right Law Knowledge, 2023-2024 ((Through Full
Sail University’s Music business program)
Hunter Perry
You know the feeling of being trapped in the same routine, the type of
routine that easily becomes dull and uninteresting? Well, what I do is
provide people with an experience (through music) that allows them to live
in the moment and embrace the emotions felt in the present. I do this by
creating music and a performance that tells a story.
Picture of You
Goes Here
REFERENCES
Aurora Queen. (n.d.). LinkedIn. Retrieved November 30,
2022, from
https://www.linkedin.com/in/auroraqueen/?trk=org-
employees
Broadcast Music, Inc. (BMI). (n.d.). BMI.com.
https://www.bmi.com/
CD Baby’s DIY Musician Conference. (2022, November
8). CD Baby’s ference. DIY Musician Con.
https://diymusiciancon.cdbaby.com/
Events - Tao Group Hospitality. (n.d.).
https://events.taogroup.com/?venues=omnialv
MIDEM 2023, Jun 2023 | Clocate. (n.d.).
https://www.clocate.com/midem/19417/
Mura Masa Age, biography. Last.fm. (n.d.). Retrieved
October 9, 2022, from
https://www.last.fm/music/Mura+Masa/+wiki
(n.d.). Retrieved October 9, 2022, from
https://www.backstage.com/u/jahlilmburke7/
Rene Rechtman. (n.d.). LinkedIn. Retrieved November
30, 2022, from https://www.linkedin.com/in/rene-
rechtman-74665/?trk=org-
employees&originalSubdomain=uk

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Personal Brand Exploration Slideshow

  • 1. PERSONAL BRAND EXPLORATION Hunter Perry Project & Portfolio I: Week 1 December 1, 2022
  • 2. Hello, my name is Hunter Perry. I grew up in the state of Utah, this is where my love of nature, music, and the human experience began. Now at the age of 26, I have over ten years of song writing experience and over six years of music production experience. In the past few years, I have honed my skills in audio production/performing and now it is time to share them with the world. I value kindness, honesty, forward thinking, and being authentic. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Resident DJ • Producer/Audio Engineer • Song Writer BRAND ARCHETYPE – Creator Because I have a creator brand archetype, my brand aims to invoke feelings of creativity and wonder. Unlike the competition, the experience at my events are not centered around the artist but centered around the community. I am focused on bringing people together to escape the daily routine, to embrace the emotions and thoughts we cannot explain. [Artist/Musician/Producer/DJ] for [Entertainment/ Music] Picture Relevant to Your Industry Goes Here
  • 4. Record Labels, Booking Agents, and Talent Buyers TARGET AUDIENCE Outreach Plan: • Build a website that show cases the .retnuH brand experience. • Contact will be done by email or phone call. • After initial email or phone call, a follow up email or call will be made between one day and one week after initial contact. Omnia Nightclub – Las Vegas Aurora Queen Outreach Plan: • Prepare a portfolio of my audio production work. • Contact will be done by email or phone call. • After initial email or phone call, a follow up email or call will be made between one day and one week after initial contact. . PROFILE PICTURE Senior Live Producer at RUN Studios Rene Rechtman Outreach Plan: • Prepare a portfolio of songs lyrics I have written. • Contact will be done by email or phone call or LinkedIn message. • After initial email or phone call, a follow up email or call will be made between one day and one week after initial contact. PROFILE PICTURE Co-founder of Moonbug Entertainment
  • 5. Goals Short Term: (Immediately After Graduation, 2024) • Be booked for concerts, festivals, and events on a consistent rate. ‣ By July 2024, I would like to be performing at venues and events across the US as the main source of my income. I will achieve this by consistently releasing music, content, and growing my brand. Mid Term: (2030) • Headline a global tour. ‣ By 2030 I would like to headline a global tour by performing all original music with featuring artists. This will require a handpicked touring team including a manager. There will be an accompanied Album/Merch-line that matches the theme of the tour. Long Term: (2034) • Start a Record Label. ‣ By 2034 release the first single on a record label I started from the ground up. I will use my brand, following, personal assets to fund and curate a modern-record label.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Music Production/Performance SOFT HARD Novice / Adept / Expert Audio Engineering Novice / Adept / Expert Effective Communication Novice / Adept / Expert Creativity Novice / Adept / Expert Web Design SOFT HARD Novice / Adept / Expert Promotion Novice / Adept / Expert Organization Novice / Adept / Expert Adaptability Novice / Adept / Expert
  • 7. I help people escape the daily routine by providing a captivating audio/visual experience through music and visual art that I make or curate myself. PROMISE
  • 8. CREDENTIALS Work Experience: • Released debut EP in 2018 • Collaborated and released a song with Xavi on Electric Hawk Records in 2020 • Accumulated 260k streams on Soundcloud from 2018-2022. Education: • Music Business at Full Sail University Leadership Roles/Volunteer work: • Team Captain of Banff Hockey Academy Bears in 2012 • Volunteer Youth Hockey Coach from 2012-2018 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Alexander Crossan Industry Experience: • Releasing music from 2015-present • Collaborated with artists such as Slowthai, A$AP Rocky, and Lil Uzi Vert. Education: • Studied English at University of Sussex Leadership Experience: • N/a Skills and Proficiencies: • Music Production and Performance - expert • Audio Engineering – expert • Effective Collabator - expert Hunter Perry Overall Online Presence: • Millions of connections, Customized banner images and professional headshots. Detailed Profile. Multiple published articles, active on social media. • Superior, 100 out of 100 Industry Experience: • Signed a contract to release a song with Electric Hawk Records in 2020 • Collaborated and released songs with Xavi and Sakuraburst in 2020. Education: • Currently in Music Business Program at Full Sail University Leadership Experience: • Team Captain of Banff Hockey Academy Bears in 2012 • Volunteer Youth Hockey Coach from 2012-2018 Skills and Proficiencies: • Music Production and Performance - expert • Audio Engineering - expert • Effective Communication – adept Overall Online Presence: • Roughly 1,500 Connections. Custom banners on Soundcloud and Spotify. Professional Headshot, does not have a detailed profile. Active on Social Media • Average, 70 out of 100
  • 10. COMPETITION Jahlil Burke Industry Experience: • 19 credits in Theater performance Education: • Music Business and Entertainment Business at Full Sail University Leadership Experience: • N/a Skills and Proficiencies: • Music Theory- Adept • Acapella Singing– expert • Sight Reading – Adept Hunter Perry Overall Online Presence: • Roughly 2-3 Thousand connections. Professional headshots. Detailed Profile. Multiple published articles, active on social media. • Superior, 85 out of 100 Industry Experience: • Signed a contract to release a song with Electric Hawk Records in 2020 • Collaborated and released songs with Xavi and Sakuraburst in 2020. Education: • Currently in Music Business Program at Full Sail University Leadership Experience: • Team Captain of Banff Hockey Academy Bears in 2012 • Volunteer Youth Hockey Coach from 2012-2018 Skills and Proficiencies: • Music Production and Performance - expert • Audio Engineering - expert • Effective Communication – adept Overall Online Presence: • Roughly 1,500 Connections. Custom banners on Soundcloud and Spotify. Professional Headshot, does not have a detailed profile. Active on Social Media • Average, 70 out of 100
  • 11. BRAND POSITION For free spirited individuals who need an escape from everyday reality, I provide AN EXPERIENCE because THE BEST ART IS INSPIRED AND EXPRESSED IN REAL LIFE EXPERIENCES. HUNTER PERRY
  • 12. NETWORKING & MARKETING Industry Events & Organizations • BMI (Broadcast Music Inc.) – Joined in 2018 | Website • CD Baby’s DIY Musician Conference – 2023 Date TBA | Location TBA • Midem Music Conference – June 2023 | Cannes, France Digital Marketing • Primary Content: releasing music on all major streaming platforms (Spotify, Apple Music, Amazon Music, etc.). • Primary Tools: Post on Instagram, twitter, and TikTok Frequently (at a minimum of every other day) • Website: I will use my website as a “one stop shop” that directs visitors to my music, merch, show dates, and booking information. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor – Spencer Reid (A.KA. Tails) Spencer is a producer, audio engineer, DJ, and music artist. With Spencer as my mentor, he assists me with refining my hard skills in audio production and engineering and helps me in navigating the music industry (specifically electronic music). Formal Education • Music Business at Full Sail university, Graduate in 2024 . Technical Skills (5 years of experience for each) • Content Creation • Mixing and Mastering • Live Performance Soft Skills • Marketing , June 2023 (Through Full Sail University’s Music business program) • Branding, October 2023 (Through Full Sail University’s Music business program) • Copy Right Law Knowledge, 2023-2024 ((Through Full Sail University’s Music business program)
  • 14. Hunter Perry You know the feeling of being trapped in the same routine, the type of routine that easily becomes dull and uninteresting? Well, what I do is provide people with an experience (through music) that allows them to live in the moment and embrace the emotions felt in the present. I do this by creating music and a performance that tells a story. Picture of You Goes Here
  • 15. REFERENCES Aurora Queen. (n.d.). LinkedIn. Retrieved November 30, 2022, from https://www.linkedin.com/in/auroraqueen/?trk=org- employees Broadcast Music, Inc. (BMI). (n.d.). BMI.com. https://www.bmi.com/ CD Baby’s DIY Musician Conference. (2022, November 8). CD Baby’s ference. DIY Musician Con. https://diymusiciancon.cdbaby.com/ Events - Tao Group Hospitality. (n.d.). https://events.taogroup.com/?venues=omnialv MIDEM 2023, Jun 2023 | Clocate. (n.d.). https://www.clocate.com/midem/19417/ Mura Masa Age, biography. Last.fm. (n.d.). Retrieved October 9, 2022, from https://www.last.fm/music/Mura+Masa/+wiki (n.d.). Retrieved October 9, 2022, from https://www.backstage.com/u/jahlilmburke7/ Rene Rechtman. (n.d.). LinkedIn. Retrieved November 30, 2022, from https://www.linkedin.com/in/rene- rechtman-74665/?trk=org- employees&originalSubdomain=uk

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.