For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at firstname.lastname@example.org and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.