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“The Ultimate B2B Facebook Ads
System That Allows You to Get
More Clients, Customers and
Deals on Demand!”
Presenter: Hung...
What You Will Learn
● How to combine both ‘account based marketing’ and Facebook Ads to land
BIG deals on demand.
● How to...
Finally...you can say goodbye to:
● NO MORE Cold Calling.
● NO MORE Dealing with “window shopper” prospects.
● NO MORE Wor...
Who is Hung Le?
● Engineer (Mechanical) turned Entrepreneur since 2009.
● Built and sold 2 companies:
○ Mobile app busines...
How I Discovered...
Spent $1.5 million on FB advertising
Strategy > Tactics
“What IF there was an evergreen strategy
that could predictably bring in highly
qualified clients, customers and deals on
...
Standing on the shoulders of giants
Gary Vaynerchuk,
CEO, Vayner Media |
Serial Entrepreneur | 4x NYT
Best Selling Author ...
DISCLAIMER:
I am NOT guaranteeing you will achieve the
same results.. However..
Let me share with you...
3 “Winning” Case Stories
Case Story #1: Brendan Monahan
Closed a $29,500 deal.
Repositioned his business
and value proposition to
focus on a ‘niche...
Case Story #2:
Guus Goorts
Went from $5k/mo to well
over $20k/mo and beyond
(300%+ net growth) in less
than 4 months.
Pinp...
Case Story #3:
Mark Kirk
Scaled rapidly from
$17k/month to $60k/month
in less than 6 months
(+250%+ growth).
Pinpointed Ma...
The “8” Myths Revealed
Myth #1: Facebook Ads Don’t Work
Market cap: $406.6 B
Myth #2: Paid Advertising = MASSIVE Budget
Myth #3: Decision Makers Are Impossible to
Reach.
Myth #4: BIG Clients Take 100x More Work, Are
Hard to Please and Take Too Long to Close.
Myth #5: You Have to Be Affluent In Order to
Close a BIG Client
Myth #6: BIG Clients Already Have Someone
With My Expertise
Myth #7: We Can Convert “Tire Kicker”
Prospects Into BIG Clients.
Myth #8: Cold Calling produces the best ROI.
Before we achieve our breakthrough moment...
The “Deals on Demand” System
.. Ready ?
The “Deals on Demand” System (IDEAL situation)
Step 1 Step 2 Step 4
Step 6 Step 5
Step 7
Step 3
7 Key Elements of the “Deals on Demand” System
1. Choose target accounts (i.e. Dream 100 Clients List).
2. Create Facebook...
[Step1]: Target Accounts
Questions to Ask:
1. Who (niche?) do I care most about helping in order to solve a painful
problem which will empower me t...
Creating Your Dream 100 (4 sources)
1. Create, Find or Purchase an Existing Lists of Your “Dream 100” Clients
(e.g. Inc 50...
Find the Decision Makers
1. Company Org Charts.
2. LinkedIn Sales Navigator/LinkedIn
Premium (Which one?)
3. AdData Expres...
Company Org Charts:
www.TheOfficialBoard.com
Company Org Charts:
www.WikiOrgCharts.com
LinkedIn Premium:
www.premium.LinkedIn.com
LinkedIn Premium:
www.premium.LinkedIn.com
LinkedIn Sales Navigator:
www.business.linkedin.com/sales-solutions/
sales-navigator
LinkedIn Sales Navigator:
www.business.linkedin.com/sales-solutions/
sales-navigator
AdData Express: www.AdDataExpress.com
RelSci: www.RelSci.com
Why Research the Decision Makers?
● “Gateway Drug” Strategy to bypass gatekeepers -
mentioned by @garyvee
● Take note of t...
Organize Your Dream 100 List
(Spreadsheets - Basic)
Google Sheets Microsoft Excel
Organize Your Dream 100 List
www.Pipedrive.com (Recommended)
Organize Your Dream 100 List
www.Engagio.com (Enterprise)
It’s Time..
[Step2]: “Facebook Dark Post”
What on earth is a..
“Facebook Dark Post”?
● Unpublished on FB Page
and serves purely as an
ad to the targeted
audience.
●...
Facebook Ads Structure
Inc 5,000 Advertising
& Marketing
One for each
individual “account”
(e.g. Solar Media
Team).
One fo...
Facebook Ads (Dark Posts Setup):
https://www.facebook.com/ads/manage/powereditor/
Click ‘+ Create Campaign’
Facebook Ads (Dark Posts Setup):
Campaign Name: Target account
list (source + category/vertical)
Ad Set Name: Target accou...
NEW Campaign should be displayed here Next, Click ‘1 Ad Set’
Facebook Ads (Dark Posts Setup):
Facebook Ads (Dark Posts Setup):
Choose
‘Website or
Messenger’
Start ‘small’
but think BIG
Facebook Ads (Dark Posts Setup):
Ongoing
Be as relevant as possible
Facebook Ads (Dark Posts Setup):
Doesn’t matter
Doesn’t matter
Choose relevant language
Now this is where ALL the
magic ha...
Facebook Ads (Dark Posts Setup):
Click in this ‘text’ box
Click on the drop down tab ‘Demographics’
Facebook Ads (Dark Posts Setup):
Scroll down to ‘Work’ Click on ‘Employers’
Click in text box (i.e. Search
Employers)
Facebook Ads (Dark Posts Setup):
Type in company name
(e.g. Solar Media Team)
Output #Employees on FB.
Facebook Ads (Dark Posts Setup):
Double
check
Click
Facebook Ads (Dark Posts Setup):
Facebook Ads (Dark Posts Setup):
Always, always control the
placement (avoid FB stupidity tax).
Facebook Ads (Dark Posts Setup):
= Desktop + Mobile (it’s fine to
bundle them when performing
ABM).
The ONLY option you wa...
Facebook Ads (Dark Posts Setup):
Don’t worry
Ensures your ad will only be
shown ‘once per day’ AND your
ad will be shown f...
Wait a second..
$2.20 per 1,000 impressions shown?
Per day even?
Facebook Ads (Dark Posts Setup):
If $2.20 -> 1,000 impressions
BUT Solar Media Team
(company we are targeting has
“57 empl...
12.54 cents
per day
per account?
Targeting Dream 100 (Example)
= 12.54 cents x 100
= $12.54/day (average)
Also considering an average CTR of 2% but
more th...
Facebook Ads (Dark Posts Setup):
Click ‘1 Ad’ to edit’ (previously created)
Facebook Ads (Dark Posts Setup):
Image is adequate for now
Facebook Ads (Dark Posts Setup):
Please don’t bother..
Focus here | use www.Canva.com
Facebook Ads (Dark Posts Setup):
Facebook Ads :4 Variations.
Facebook ad variations
that work wonders.
1. Gain
3. Fear
4. ? (optional)
2. Logic
Facebook Ads : Images (Gain)
Description includes:
Company Name: Solar Media
Team
CEO (first name): Gabriel
No. of questio...
Facebook Ads : Images (Logic)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of questi...
Facebook Ads : Images (Fear)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of questio...
Facebook Ads : Images (Celebratory)
Description includes:
Company Name: Solar
Media Team
CEO (first name): Gabriel
No. of ...
Facebook Ads (Pixel Tracking):
Facebook Ads (Text Complex):
Facebook Ads (Dark Posts Setup):
Check
Click ‘Review Changes’ = Ads go LIVE.
Facebook Ads (Dark Posts Setup):
Good to go?
[Step3]: Lead magnet (i.e. quiz)
Why a Quiz?
1. There’s only so much content a person can consume
(e.g. PDF, webinar, video, etc.)
2. Produces highly quali...
Types of Effective Quizzes
1. Personality (e.g. Which kind of entrepreneur are you?)
2. IQ/Knowledge (e.g. How well do you...
Popular Quiz Examples
Wealth Dynamics
Profile Test (Roger
Hamilton)
Fascination Advantage
Test (Sally Hogshead)
Marketing ...
How to Create a Quiz?
1. Best place to start: take an existing piece of
content (i.e. lists) -> convert into a
‘checklist’...
Top Quiz Tools - www.LeadQuizzes.com
Top Quiz Tools - www.Outgrow.co
Quiz Results?
1. After they engage with your awesome quiz
you MUST do the following:
a. NOW that we have actually earnt ou...
[Step 4]: Landing Page with a Compelling Offer
Landing Page with Compelling Offer
[Step 5]: Value-centric page
Value-centric page
1. Case Stories.
2. Presentation.
3. PDF Whitepaper
4. Slidedeck.
Varies from industry to industry so.....
Value-centric page - Case Stories
Case stories always ..
WIN
Value-centric page - Presentation
● Video Sales Letter
● Webinar
● Long Form Sales
Letter
Value-centric page - PDF Whitepaper
● Company
research/findings.
● Strategic insights.
● Trade ‘secrets.
Value-centric page - SlideDeck
● Your PDF
Whitepaper/Report
repurposed into
SlideDeck.
● Check out
www.SlideBean.com
[Step 6]: Online Scheduler
Why an Online Scheduler?
1. Automate bookings (i.e. avoid the ping pong
conversation).
2. Reduce no-shows (+take a deposit...
Online Scheduler:
www.ScheduleOnce.com
Online Scheduler:
www.YouCanBook.me
[Step 7]: Pitch Executive Briefing
Pitch Executive Briefing:
The Almighty “7” Questions
1. Mr. Decision Maker, if we were to have this
conversation in 12 mon...
3. What options have you looked at to achieve this?
(...meet them where they are).
4. Is there anything that you or your e...
5. Why should prospective client(s) choose YOU over your
competitors? (...pivoting the UVP).
6. What was the main reason t...
1. How important for you is it to solve this problem?
2. What would the perfect solution look like?
3. What is it worth to...
Pitch Executive Briefing - STAND OUT.
Whether the prospect
says ‘yes’ or ‘no’. Do
this ONE thing to
differentiate yourself...
Pitch Executive Briefing - Thank You Card.
www.SendOutCards.com
Why Thank You card?
Because he/she will NEVER forget that
conversation and now you have empowered
your prospect to have a ...
Send Agreement
● Agreement>Contract>Proposal
● Re-iteration of what was
spoken about during the
strategy session.
● Goal-o...
Send Agreement
- Ready made templates:
www.PandoDoc.com
Send Agreement
Import existing templates:
www.HelloSign.com
WIN the Deal and Get Paid.
Integrates with Stripe + Amazing Customer Support:
www.FreshBooks.com
WIN the Deal and Get Paid.
OR… the “link” in the description
Would You Like Me to Personally
Help You Get More Clients,
Customers and Deals on Demand?
Fortune is in the follow up..
“What if prospects don’t take me up on my irresistible
offer right away?” Great question...
Follow up strategies
● Email Marketing (personalized outreach + additional quiz question) - do
not add them to an autoresp...
Most FAQ?
Does this work for B2C?
● Pivot from ‘Dream 100 Clients’ to ‘Dream 100
Partners’.
● Target aggregators (i.e. associations, governing bodies,
magaz...
● Strive to build trust by association to access OTHER
people’s customers in order to explode your bottom
line profits.
● ...
What to DO Next?
● DON’T procrastinate and let any AHA moments go to
waste. Get started today!
● DO be flexible, yet commi...
● Time-poor and want me to do it ALL for you? Sure but
only IF you are willing to invest in yourself and it
certainly isn’...
Just remember..
THANKS!
How did you go?
Please share an awesome comment
below to let me know on a scale of 1-10
how excited you are to sta...
Would You Like Me to Personally
Help You Get More Clients,
Customers and Deals on Demand?
OR… the “link” in the description
The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand | Gary Vaynerchuk ...
The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand | Gary Vaynerchuk ...
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The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand | Gary Vaynerchuk (#ASKGARY VEE) Facebook Dark Posts

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Let's connect: https://manychat.com/l1/TheHungLeFan

Have you heard of Gary Vaynerchuk's (#ASKGARYVEE) B2B Facebook Ads/Facebook Dark Posts Strategy? Same here!

Still struggling to understand how to implement the strategy? No problem! Just watch the video above as I outline the 7 key elements for landing more deals on demand.

You deserve to get more clients, customers and deals but you have to develop your own unique strategy to avoid being lost in the clutter.

However, here's what you are going to learn in this presentation:
-How to combine both ‘account based marketing’ and Facebook Ads to land BIG deals on demand.

-How to instantly differentiate yourself from other B2B marketers and be perceived as an expert, authority and strategic advisor.

-How to bypass gatekeepers and create mass influence to reach the decision makers who can actually say YES!

Congratulations! ..because NOW you can finally say goodbye to:
#NOMORE Cold Calling.
#NOMORE Dealing with “window shopper” prospects.
#NOMORE Working 100 hour work weeks.
#NOMORE Creating endless amounts of CONTENT.
#NOMORE Trying to be everything to everyone.

Sound good? Watch "The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand!" and you will already be in the top 1% of B2B marketers.

Let's get you more clients, customers and deals on demand! Connect with me @ https://manychat.com/l1/TheHungLeFan
Original URL: https://hung.clickfunnels.com/fb

Let's expand our networks:
Twitter URL: https://twitter.com/thehungle
Facebook URL: https://www.facebook.com/TheHungLeFan
LinkedIn URL: https://www.linkedin.com/in/hunglelinkedin

https://www.youtube.com/watch?v=xC2q6J_aklU

Published in: Business
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The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand | Gary Vaynerchuk (#ASKGARY VEE) Facebook Dark Posts

  1. 1. “The Ultimate B2B Facebook Ads System That Allows You to Get More Clients, Customers and Deals on Demand!” Presenter: Hung Le
  2. 2. What You Will Learn ● How to combine both ‘account based marketing’ and Facebook Ads to land BIG deals on demand. ● How to instantly differentiate yourself from other B2B marketers and be perceived as an expert, authority and strategic advisor. ● How to bypass gatekeepers and create mass influence to reach the decision makers who can actually say YES!
  3. 3. Finally...you can say goodbye to: ● NO MORE Cold Calling. ● NO MORE Dealing with “window shopper” prospects. ● NO MORE Working 100 hour work weeks. ● NO MORE Creating endless amounts of CONTENT. ● NO MORE Trying to be everything to everyone.
  4. 4. Who is Hung Le? ● Engineer (Mechanical) turned Entrepreneur since 2009. ● Built and sold 2 companies: ○ Mobile app business (6 figures) in 2012. ○ Digital marketing agency with 40 staff in the Philippines (7 figures) in 2014. ● Current - business growth advisor and mentor who LOVES travelling to entrepreneurial events, mastermind retreats and is obsessed with helping entrepreneurs build businesses FAST.
  5. 5. How I Discovered...
  6. 6. Spent $1.5 million on FB advertising
  7. 7. Strategy > Tactics
  8. 8. “What IF there was an evergreen strategy that could predictably bring in highly qualified clients, customers and deals on demand with 0% waste?” The Million Dollar Question
  9. 9. Standing on the shoulders of giants Gary Vaynerchuk, CEO, Vayner Media | Serial Entrepreneur | 4x NYT Best Selling Author & Investor David Ogilvy. Father of Advertising. Chet Holmes, Author, Ultimate Sales Machine and Top Strategic Marketing and Sales Expert
  10. 10. DISCLAIMER: I am NOT guaranteeing you will achieve the same results.. However..
  11. 11. Let me share with you... 3 “Winning” Case Stories
  12. 12. Case Story #1: Brendan Monahan Closed a $29,500 deal. Repositioned his business and value proposition to focus on a ‘niche’ as oppose to be everything to everyone.
  13. 13. Case Story #2: Guus Goorts Went from $5k/mo to well over $20k/mo and beyond (300%+ net growth) in less than 4 months. Pinpointed Guus’s strengths and hidden skillsets.
  14. 14. Case Story #3: Mark Kirk Scaled rapidly from $17k/month to $60k/month in less than 6 months (+250%+ growth). Pinpointed Mark’s leverage points and removed core constraints (both personal and business).
  15. 15. The “8” Myths Revealed
  16. 16. Myth #1: Facebook Ads Don’t Work Market cap: $406.6 B
  17. 17. Myth #2: Paid Advertising = MASSIVE Budget
  18. 18. Myth #3: Decision Makers Are Impossible to Reach.
  19. 19. Myth #4: BIG Clients Take 100x More Work, Are Hard to Please and Take Too Long to Close.
  20. 20. Myth #5: You Have to Be Affluent In Order to Close a BIG Client
  21. 21. Myth #6: BIG Clients Already Have Someone With My Expertise
  22. 22. Myth #7: We Can Convert “Tire Kicker” Prospects Into BIG Clients.
  23. 23. Myth #8: Cold Calling produces the best ROI.
  24. 24. Before we achieve our breakthrough moment...
  25. 25. The “Deals on Demand” System .. Ready ?
  26. 26. The “Deals on Demand” System (IDEAL situation) Step 1 Step 2 Step 4 Step 6 Step 5 Step 7 Step 3
  27. 27. 7 Key Elements of the “Deals on Demand” System 1. Choose target accounts (i.e. Dream 100 Clients List). 2. Create Facebook “dark post” (one target account). 3. Craft gamified lead magnet (i.e. quiz). 4. Create landing page with irresistible offer. 5. Create value-centric page (i.e. Sales Letter, Video, PitchDeck, etc.) 6. Set up online scheduler (with pre-qualifying questions). 7. Pitch executive briefing (<20mins) and follow up relentlessly.
  28. 28. [Step1]: Target Accounts
  29. 29. Questions to Ask: 1. Who (niche?) do I care most about helping in order to solve a painful problem which will empower me to provide the fastest and best results possible? 2. Who is already investing money in my services or an alternative solution to solve the problem in 1). 3. Do any of my ‘current clients’ or members of my current network appeal to 1) and 2). (Tip: current testimonials are pure marketing GOLD).
  30. 30. Creating Your Dream 100 (4 sources) 1. Create, Find or Purchase an Existing Lists of Your “Dream 100” Clients (e.g. Inc 5000, Fortune 1000, etc.). 2. Google: “niche” lists/”niche” associations (e.g. ASAE: American Society of Association Executives). 3. LinkedIn Advanced Search (LI Premium OR LI Sales Navigator is required). Note: be clear on the type of ‘profession’ your dream client possesses. 4. www.Data.world (my SECRET weapon - save >$2,500).
  31. 31. Find the Decision Makers 1. Company Org Charts. 2. LinkedIn Sales Navigator/LinkedIn Premium (Which one?) 3. AdData Express 4. RelSci (Relationship Capital Platform)
  32. 32. Company Org Charts: www.TheOfficialBoard.com
  33. 33. Company Org Charts: www.WikiOrgCharts.com
  34. 34. LinkedIn Premium: www.premium.LinkedIn.com
  35. 35. LinkedIn Premium: www.premium.LinkedIn.com
  36. 36. LinkedIn Sales Navigator: www.business.linkedin.com/sales-solutions/ sales-navigator
  37. 37. LinkedIn Sales Navigator: www.business.linkedin.com/sales-solutions/ sales-navigator
  38. 38. AdData Express: www.AdDataExpress.com
  39. 39. RelSci: www.RelSci.com
  40. 40. Why Research the Decision Makers? ● “Gateway Drug” Strategy to bypass gatekeepers - mentioned by @garyvee ● Take note of the Decision Maker’s contact details: LinkedIn Profile URL, Twitter Profile URL, Executive email contact, Executive direct line (contact number). ● Will be leveraged for Step2: Facebook “dark post’.
  41. 41. Organize Your Dream 100 List (Spreadsheets - Basic) Google Sheets Microsoft Excel
  42. 42. Organize Your Dream 100 List www.Pipedrive.com (Recommended)
  43. 43. Organize Your Dream 100 List www.Engagio.com (Enterprise)
  44. 44. It’s Time..
  45. 45. [Step2]: “Facebook Dark Post”
  46. 46. What on earth is a.. “Facebook Dark Post”? ● Unpublished on FB Page and serves purely as an ad to the targeted audience. ● Description text - no character limit (extensive storytelling).
  47. 47. Facebook Ads Structure Inc 5,000 Advertising & Marketing One for each individual “account” (e.g. Solar Media Team). One for each unique “ad creative” (e.g. Ad Creative - Gain).
  48. 48. Facebook Ads (Dark Posts Setup): https://www.facebook.com/ads/manage/powereditor/ Click ‘+ Create Campaign’
  49. 49. Facebook Ads (Dark Posts Setup): Campaign Name: Target account list (source + category/vertical) Ad Set Name: Target account (company name) Ad Name: Ad variation title (Gain/Logic/Fear ad creative type).
  50. 50. NEW Campaign should be displayed here Next, Click ‘1 Ad Set’ Facebook Ads (Dark Posts Setup):
  51. 51. Facebook Ads (Dark Posts Setup): Choose ‘Website or Messenger’ Start ‘small’ but think BIG
  52. 52. Facebook Ads (Dark Posts Setup): Ongoing Be as relevant as possible
  53. 53. Facebook Ads (Dark Posts Setup): Doesn’t matter Doesn’t matter Choose relevant language Now this is where ALL the magic happens!!
  54. 54. Facebook Ads (Dark Posts Setup): Click in this ‘text’ box Click on the drop down tab ‘Demographics’
  55. 55. Facebook Ads (Dark Posts Setup): Scroll down to ‘Work’ Click on ‘Employers’ Click in text box (i.e. Search Employers)
  56. 56. Facebook Ads (Dark Posts Setup): Type in company name (e.g. Solar Media Team) Output #Employees on FB.
  57. 57. Facebook Ads (Dark Posts Setup): Double check Click
  58. 58. Facebook Ads (Dark Posts Setup):
  59. 59. Facebook Ads (Dark Posts Setup): Always, always control the placement (avoid FB stupidity tax).
  60. 60. Facebook Ads (Dark Posts Setup): = Desktop + Mobile (it’s fine to bundle them when performing ABM). The ONLY option you want ticked is: Facebook-Feeds. Untick and forget about the rest.
  61. 61. Facebook Ads (Dark Posts Setup): Don’t worry Ensures your ad will only be shown ‘once per day’ AND your ad will be shown first before ‘scrolling syndrome’ kicks ins. Click ‘manual’ first to see ~how much FB will charge you.
  62. 62. Wait a second.. $2.20 per 1,000 impressions shown? Per day even?
  63. 63. Facebook Ads (Dark Posts Setup): If $2.20 -> 1,000 impressions BUT Solar Media Team (company we are targeting has “57 employees” on Facebook.. That means.. Daily ad spend = ($2.20) * (57/1000) = $0.1254 = 12.54cents / day = $3.76 / month
  64. 64. 12.54 cents per day per account?
  65. 65. Targeting Dream 100 (Example) = 12.54 cents x 100 = $12.54/day (average) Also considering an average CTR of 2% but more than likely you’ll achieve 50%+.
  66. 66. Facebook Ads (Dark Posts Setup): Click ‘1 Ad’ to edit’ (previously created)
  67. 67. Facebook Ads (Dark Posts Setup): Image is adequate for now
  68. 68. Facebook Ads (Dark Posts Setup): Please don’t bother.. Focus here | use www.Canva.com
  69. 69. Facebook Ads (Dark Posts Setup):
  70. 70. Facebook Ads :4 Variations. Facebook ad variations that work wonders. 1. Gain 3. Fear 4. ? (optional) 2. Logic
  71. 71. Facebook Ads : Images (Gain) Description includes: Company Name: Solar Media Team CEO (first name): Gabriel No. of questions (quiz) : 21 Quantifiable Metric: add $2M. Call to action: take the test to find out. Display URL: www.MyQuizLeadQuizzes.com Ad Image: Logo + ? = Quantifiable Metric (i.e. gamified ad). Headline: Solar Media Team is #92 Inc 5,000 2016. Impressive. (Personalized appreciation). News Feed Link Description: Same as description. CTA button: :Learn More
  72. 72. Facebook Ads : Images (Logic) Description includes: Company Name: Solar Media Team CEO (first name): Gabriel No. of questions (quiz) : 21 Quantifiable Metric: 3-year growth of 3,428% Call to action: take the test to find out. Display URL: www.MyQuizLeadQuizze s.com Ad Image: Logo + Achievement Symbol = ? Headline: Solar Media Team is #92 Inc 5,000 2016. Impressive. (Personalized appreciation). News Feed Link Description: Same as description. CTA button: :Learn More
  73. 73. Facebook Ads : Images (Fear) Description includes: Company Name: Solar Media Team CEO (first name): Gabriel No. of questions (quiz) : 21 Quantifiable Metric: Lose $2M. Call to action: take the test to find out. Display URL: www.MyQuizLeadQuizze s.com Ad Image: Logo + ? = Quantifiable Metric. Headline: Solar Media Team is #92 Inc 5,000 2016. Impressive. (Personalized appreciation). News Feed Link Description: Same as description. CTA button: :Learn More
  74. 74. Facebook Ads : Images (Celebratory) Description includes: Company Name: Solar Media Team CEO (first name): Gabriel No. of questions (quiz) : 21 Quantifiable Metric: Gain/Logic/Fear (test). Call to action: take the test to find out. Display URL: www.MyQuizLeadQuizze s.com Ad Image:Team Photo + Logo + Achievement Symbol. Headline: Solar Media Team is #92 Inc 5,000 2016. Impressive. (Personalized appreciation). News Feed Link Description: Same as description. CTA button: :Learn More
  75. 75. Facebook Ads (Pixel Tracking):
  76. 76. Facebook Ads (Text Complex):
  77. 77. Facebook Ads (Dark Posts Setup): Check Click ‘Review Changes’ = Ads go LIVE.
  78. 78. Facebook Ads (Dark Posts Setup): Good to go?
  79. 79. [Step3]: Lead magnet (i.e. quiz)
  80. 80. Why a Quiz? 1. There’s only so much content a person can consume (e.g. PDF, webinar, video, etc.) 2. Produces highly qualified leads. 3. Provides a personalized result. 4. Engaging and evergreen. 5. High viral coefficient (i.e. share factor).
  81. 81. Types of Effective Quizzes 1. Personality (e.g. Which kind of entrepreneur are you?) 2. IQ/Knowledge (e.g. How well do you know Facebook Ads?) 3. Comparison (e.g. Should you outsource your SEO or keep it in-house?) 4. Diagnostic (e.g. How likely will you succeed in 2017?)
  82. 82. Popular Quiz Examples Wealth Dynamics Profile Test (Roger Hamilton) Fascination Advantage Test (Sally Hogshead) Marketing DNA Test (Perry Marshall)
  83. 83. How to Create a Quiz? 1. Best place to start: take an existing piece of content (i.e. lists) -> convert into a ‘checklist’ -> convert each item into an ‘engaging question’. 2. Use either of the following tools:
  84. 84. Top Quiz Tools - www.LeadQuizzes.com
  85. 85. Top Quiz Tools - www.Outgrow.co
  86. 86. Quiz Results? 1. After they engage with your awesome quiz you MUST do the following: a. NOW that we have actually earnt our prospect’s attention (i.e. Permission Marketing - Seth Godin). b. Display their results instantly OR via capturing their data (i.e. email) and c. Display a click to ‘learn more’ button which takes them to the next step..
  87. 87. [Step 4]: Landing Page with a Compelling Offer
  88. 88. Landing Page with Compelling Offer
  89. 89. [Step 5]: Value-centric page
  90. 90. Value-centric page 1. Case Stories. 2. Presentation. 3. PDF Whitepaper 4. Slidedeck. Varies from industry to industry so.. Get creative!
  91. 91. Value-centric page - Case Stories Case stories always .. WIN
  92. 92. Value-centric page - Presentation ● Video Sales Letter ● Webinar ● Long Form Sales Letter
  93. 93. Value-centric page - PDF Whitepaper ● Company research/findings. ● Strategic insights. ● Trade ‘secrets.
  94. 94. Value-centric page - SlideDeck ● Your PDF Whitepaper/Report repurposed into SlideDeck. ● Check out www.SlideBean.com
  95. 95. [Step 6]: Online Scheduler
  96. 96. Why an Online Scheduler? 1. Automate bookings (i.e. avoid the ping pong conversation). 2. Reduce no-shows (+take a deposit in advance). 3. Real-time portal for accounts-based management. 4. Pre-framing and future pacing.
  97. 97. Online Scheduler: www.ScheduleOnce.com
  98. 98. Online Scheduler: www.YouCanBook.me
  99. 99. [Step 7]: Pitch Executive Briefing
  100. 100. Pitch Executive Briefing: The Almighty “7” Questions 1. Mr. Decision Maker, if we were to have this conversation in 12 months time, what would have had to happen in order for you to be happy with our results? (...focus and pre-framing the relationship). 2. What do you believe needs to be strengthened in order to support achieving this? (...root problem analysis).
  101. 101. 3. What options have you looked at to achieve this? (...meet them where they are). 4. Is there anything that you or your employees are doing that may be getting in the way of achieving this result? (...core constraints/determining the bottleneck). Pitch Executive Briefing: The Almighty “7” Questions
  102. 102. 5. Why should prospective client(s) choose YOU over your competitors? (...pivoting the UVP). 6. What was the main reason that you wanted to meet with me? (...reiterates focus and same page thinking). 7. Should we proceed, who will be making the final decisions on this project and who will be in charge of implementation? (...who will say NO is not always who can say YES). Pitch Executive Briefing: The Almighty “7” Questions
  103. 103. 1. How important for you is it to solve this problem? 2. What would the perfect solution look like? 3. What is it worth to you in order to solve this problem immediately? 4. How soon are you looking to get started? Pitch Executive Briefing: “Additional” Questions
  104. 104. Pitch Executive Briefing - STAND OUT. Whether the prospect says ‘yes’ or ‘no’. Do this ONE thing to differentiate yourself from the rest of the herd.Purple Cow - Seth Godin
  105. 105. Pitch Executive Briefing - Thank You Card. www.SendOutCards.com
  106. 106. Why Thank You card? Because he/she will NEVER forget that conversation and now you have empowered your prospect to have a ‘story worth sharing’ within the organization (future business?)
  107. 107. Send Agreement ● Agreement>Contract>Proposal ● Re-iteration of what was spoken about during the strategy session. ● Goal-orientated with milestones and again, ROI focused. ● List relevant guarantees, exclusivity agreements, fast action bonuses, etc.
  108. 108. Send Agreement - Ready made templates: www.PandoDoc.com
  109. 109. Send Agreement Import existing templates: www.HelloSign.com
  110. 110. WIN the Deal and Get Paid. Integrates with Stripe + Amazing Customer Support: www.FreshBooks.com
  111. 111. WIN the Deal and Get Paid.
  112. 112. OR… the “link” in the description Would You Like Me to Personally Help You Get More Clients, Customers and Deals on Demand?
  113. 113. Fortune is in the follow up.. “What if prospects don’t take me up on my irresistible offer right away?” Great question...
  114. 114. Follow up strategies ● Email Marketing (personalized outreach + additional quiz question) - do not add them to an autoresponder. WHY? ● Warm Phone Call - 24-48 hours after they receive their ‘quiz’ results. ● Direct Mail (every other week) - Send them a ‘cute’ gift alongside a thought provoking letter via FedEx (e.g. Rubix cube, magnifying glass, mini-calculator). ● FB Messenger Bot- e.g. www.ManyChat.com , www.FlowXO.com ● LinkedIn inMail - on any given day is more effective than cold email.
  115. 115. Most FAQ?
  116. 116. Does this work for B2C?
  117. 117. ● Pivot from ‘Dream 100 Clients’ to ‘Dream 100 Partners’. ● Target aggregators (i.e. associations, governing bodies, magazines, trade journals, list owners) and offer to become an educational partner, promotional partner, strategic alliance OR joint venture, etc. ● Use FB Ad to pitch a potential partnership. Here’s how - B2C
  118. 118. ● Strive to build trust by association to access OTHER people’s customers in order to explode your bottom line profits. ● Example: sell cold-pressed juices to consumers then create a list of dream 100 partners (i.e. Gyms, Spa and Beauty, Chiropractors, Doctors Clinics, etc.) Here’s how - B2C
  119. 119. What to DO Next? ● DON’T procrastinate and let any AHA moments go to waste. Get started today! ● DO be flexible, yet committed. Not all campaigns will go your way but entrepreneurship is ALL about resilience.
  120. 120. ● Time-poor and want me to do it ALL for you? Sure but only IF you are willing to invest in yourself and it certainly isn’t cheap.. BUT -> $1M+ in 12 months or less What to DO Next? OR… the “link” in the description
  121. 121. Just remember..
  122. 122. THANKS! How did you go? Please share an awesome comment below to let me know on a scale of 1-10 how excited you are to start landing DEALS on demand!
  123. 123. Would You Like Me to Personally Help You Get More Clients, Customers and Deals on Demand? OR… the “link” in the description

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