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How to Attract More SEO
Clients on Demand
Hung Le
What You Will Learn:
● 3C System: “how to attract more SEO clients on
demand via a system which is predictable, repeatable...
What You Will Learn:
● NO Cold Calling
● NO Dealing with “window shopper” prospects
● NO Working 70-80 hour weeks.
● NO MO...
Who is Hung Le?
● Started selling Local Marketing services since
end of 2011.
● Officially launched Local SEO and Social M...
But… I’d be lying...
Then I thought…
“What if?”
My AHA Moment...
What’s Your
Superpower?
Still surprised to this day...
● Earn six figures per month whilst
working part time hours.
● Work anywhere, learn anywher...
Let me tell you about… [Charisse]
Let me tell you about… [Eugene]
Let me tell you about… [Damian]
Before we propel forward...
The “3C” System
...For Attracting More SEO Clients on Demand!
The “3C” System
1. Client Acquisition: how to attract hyper targeted
prospective clients to see our irresistible offer?
2....
The “3C” System (IDEAL situation)
Step 1 Step 3Step 2 Step 4
Step 6
Step 5Step 8 Step 7Step 9
The “3C” System: Step 1 (Facebook Ad)
http://www.Facebook.com/ads/create
The “3C” System: Step 1 (Facebook Ad)
http://www.Facebook.com/ads/create
The “3C” System: Step 1 (Facebook Ad)
http://www.Facebook.com/ads/create
URL
(Irresistible
Offer
Landing
Page)
The “3C” System: Step 1 (Facebook Ad)
Targeting Tips:
○ Location: be as geo-targeted as possible.
Sometimes you may have t...
The “3C” System: Step 1 (Facebook Ad)
Targeting Tips:
○ Budget: start small, think BIG.
○ Schedule: run continuously.
○ Op...
The “3C” System: Step 1 (Facebook Ad)
The “3C” System: Step 1 (Facebook Ad)
● Connect Facebook Page: choose relevant
page. If you don’t have one, create one
at:...
The “3C” System: Step 1 (Facebook Ad)
● Image.. is everything and MUST be:
○ Personal - speak their language and
industry....
The “3C” System: Step 1 (Facebook Ad)
● Additional Facebook Ad Optimization
tips:
○ Monitor each and every 12 hours to
see...
The “3C” System: Step 1 (Facebook Ad)
● Answer… start off with “Desktop
News Feed” ONLY and forget
about the rest. Why? RO...
The “3C” System: Step 2
(Irresistible Offer: Website Audit Report Tool)
● White-labelled Website Audit Report Tool
(SERPed...
The “3C” System: Step 3
(Irresistible Offer: Website Audit Report Tool)
● Lightbox teaser:
prospects have to
‘opt in’ to r...
The “3C” System: Step 4
(Irresistible Offer: Website Audit Report Tool)
● Website Audit Report encompasses many
of the fol...
The “3C” System: Step 5 (Online Scheduler)
● Online Scheduler (www.YouCanBook.me)
○ Automate bookings: allows you to
avoid...
The “3C” System: Step 6 (Strategy Session)
● Strategy Session tips:
○ DO your research about their company.
○ It’s ALL abo...
The “3C” System: Step 6 (Strategy Session)
● Strategy Session tips:
○ Use their responses as ammo and re-iterate them back...
The “3C” System: Step 7 (Proposal/Invoice)
Proposal
● Your proposal should be just a ‘re-iteration’ of
what was spoken abo...
The “3C” System: Step 8 (Get Paid)
The “3C” System: Step 9 (Celebrate!)
● When you find
yourself feeling
“guilty”... ask:
○ Why did I get into
business to be...
Fortune is in the follow up..
“What if prospects don’t take me up on my irresistible
offer right away?” Great question...
Follow up marketing strategies:
● Email marketing - you NEED to have a strategic follow up sequence that
is solely focused...
Follow up marketing strategies:
● Facebook retargeting (www.facebook.com/ads/manage):
Step1
Step 3
Step 2
Follow up marketing strategies:
Step 4
Step 5
Follow up marketing strategies:
● Warm Phone Call - 24-48 hours after they receive the website audit
report.
● Direct Mail...
Follow up marketing strategies:
● Screencast Video Analysis - use software(s) like Camtasia or Keynote to
record a screenc...
Most Frequently Asked Question...
Should I only rely on Facebook Ads? … NO.
“1 is the most dangerous number in
business”
-...
Other Traffic Sources...
● LinkedIn (brilliant B2B professionals network).
● Meetups (local).
● Public Speaking/Strategic ...
Onwards and upwards...
● DON’T procrastinate and let any AHA moments go to
waste. Get started today!
● DO be flexible, yet...
Would You Like Me to Personally
Help You Attract More SEO
Clients on Demand?
How to Attract More SEO Clients on Demand for Local SEO Consultants, Marketing Consultants and Digital Marketing Agencies.
How to Attract More SEO Clients on Demand for Local SEO Consultants, Marketing Consultants and Digital Marketing Agencies.
How to Attract More SEO Clients on Demand for Local SEO Consultants, Marketing Consultants and Digital Marketing Agencies.
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How to Attract More SEO Clients on Demand for Local SEO Consultants, Marketing Consultants and Digital Marketing Agencies.

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Published on

How to Attract More SEO Clients on Demand @ http://www.SEOClientsOnDemand.com

In this video you are going to learn:

The "3C System" for attracting more SEO clients on demand in a predictable, scalable and repeatable manner.

This system will also position you as an authority, expert and strategic advisor within your industry.

This system involves:
- NO Cold Calling
- NO dealing with "window shopper prospects"
- NO working 70-80 hour weeks
- NO MORE having no free time.
- NO MORE stress and strife from loved ones
- NO MORE uncertainty - feast and famine rollercoaster
- NO MORE constant worry and aggravation

Enjoy the video and please "like" this video to show your support. Stay awesome!

Would You Like Me to Personally Help You Attract More SEO Clients on Demand?
More info: https://agileprofits.leadpages.co/seoclientsondemand-invite/

Original source located at:
http://www.SEOClientsOnDemand.com

Original Youtube location:
https://www.youtube.com/watch?v=jwIYdYInnaQ

Connect with me personally:
Facebook (Personal): https://www.facebook.com/HungLeGS
Twitter: https://twitter.com/TheHungLe
LinkedIn: https://www.linkedin.com/in/hunglelinkedin

Published in: Marketing
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How to Attract More SEO Clients on Demand for Local SEO Consultants, Marketing Consultants and Digital Marketing Agencies.

  1. 1. How to Attract More SEO Clients on Demand Hung Le
  2. 2. What You Will Learn: ● 3C System: “how to attract more SEO clients on demand via a system which is predictable, repeatable and scalable”. ● System which positions you as an authority, expert and strategic advisor.
  3. 3. What You Will Learn: ● NO Cold Calling ● NO Dealing with “window shopper” prospects ● NO Working 70-80 hour weeks. ● NO MORE Having no free time ● NO MORE Stress and strife from loved ones. ● NO MORE Uncertainty - feast and famine rollercoaster ride ● NO MORE Constant worry and aggravation.
  4. 4. Who is Hung Le? ● Started selling Local Marketing services since end of 2011. ● Officially launched Local SEO and Social Media Agency in Feb 2012. ● Mid 2014 sold it for 7 figures with 40 staff in Makati, Philippines then decided to continue working as an independent strategy coach and consultant. ● Since then - travelled the world, launched additional business ventures, spoken at entrepreneurial events and have coached and mentored many others to do the same.
  5. 5. But… I’d be lying...
  6. 6. Then I thought… “What if?”
  7. 7. My AHA Moment...
  8. 8. What’s Your Superpower?
  9. 9. Still surprised to this day... ● Earn six figures per month whilst working part time hours. ● Work anywhere, learn anywhere and live anywhere. ● Spend time with those who matter most. ● Disclaimer: I am not guaranteeing you will achieve the exact same goals.
  10. 10. Let me tell you about… [Charisse]
  11. 11. Let me tell you about… [Eugene]
  12. 12. Let me tell you about… [Damian]
  13. 13. Before we propel forward...
  14. 14. The “3C” System ...For Attracting More SEO Clients on Demand!
  15. 15. The “3C” System 1. Client Acquisition: how to attract hyper targeted prospective clients to see our irresistible offer? 2. Client Activation: how to inspire and instruct these prospects to take the next step and opt-in. 3. Client Retention: how to follow up with prospects who don’t accept our offer right away whilst adding remarkable value in the process.
  16. 16. The “3C” System (IDEAL situation) Step 1 Step 3Step 2 Step 4 Step 6 Step 5Step 8 Step 7Step 9
  17. 17. The “3C” System: Step 1 (Facebook Ad) http://www.Facebook.com/ads/create
  18. 18. The “3C” System: Step 1 (Facebook Ad) http://www.Facebook.com/ads/create
  19. 19. The “3C” System: Step 1 (Facebook Ad) http://www.Facebook.com/ads/create URL (Irresistible Offer Landing Page)
  20. 20. The “3C” System: Step 1 (Facebook Ad) Targeting Tips: ○ Location: be as geo-targeted as possible. Sometimes you may have to work around this. ○ Age: be as specific as possible in relation to your niche. ○ Gender: can run a specific campaign targeting “male” and another targeting “women” but it’s not too necessary with local prospects. ○ Interests: target associations and professional bodies.
  21. 21. The “3C” System: Step 1 (Facebook Ad) Targeting Tips: ○ Budget: start small, think BIG. ○ Schedule: run continuously. ○ Optimize For: Clicks to Website (starting out). ○ Pricing: “Get the most website clicks at the best price”. ○ Ad Scheduling: Run ads all the time.
  22. 22. The “3C” System: Step 1 (Facebook Ad)
  23. 23. The “3C” System: Step 1 (Facebook Ad) ● Connect Facebook Page: choose relevant page. If you don’t have one, create one at: www.facebook.com/pages/create ● Headline: irresistible offer. ● Text: Compelling Headline with Irresistible Offer and tracking link (why?) ● Call to Action Button: “Learn More”. ● Link Description: expands upon ‘text’ section.
  24. 24. The “3C” System: Step 1 (Facebook Ad) ● Image.. is everything and MUST be: ○ Personal - speak their language and industry. ○ Relatable - your prospect has encompassed this situation before. ○ Relevant - having pictures of supermodels is a waste of time.
  25. 25. The “3C” System: Step 1 (Facebook Ad) ● Additional Facebook Ad Optimization tips: ○ Monitor each and every 12 hours to see how good your click through rates are (i.e. CTR>2% for desktop news feed is ideal). From my experience, I’ve been able to get up to 16% CTA’s and ridiculously low CPC (cost per click). ○ Scale your WINNERS and cut your losses (if an ad is getting a bad click through rate, stop it immediately). ○ Don’t give up!
  26. 26. The “3C” System: Step 1 (Facebook Ad) ● Answer… start off with “Desktop News Feed” ONLY and forget about the rest. Why? ROI is everything. ● The Million Dollar Question: ○ Should I choose: ■ Desktop News Feed ■ Desktop Right Hand Side ■ Mobile News Feed ■ Audience Network
  27. 27. The “3C” System: Step 2 (Irresistible Offer: Website Audit Report Tool) ● White-labelled Website Audit Report Tool (SERPed.net) - GOD send! ○ Match headline to ad copy ‘text’ section. ○ DO NOT have the words ‘SEO’ anywhere on the page (Why? Let’s just say… we haven’t got the best rep). ○ Integrate any popular autoresponder (i.e. Aweber, Mailchimp, etc.) ● Awesome gift for you guys! ○ 25% SERPed.net discount: ■ www.SEOClientsonDemand. com/SERPedwww.SEOClientsonDemand.com/SERPed
  28. 28. The “3C” System: Step 3 (Irresistible Offer: Website Audit Report Tool) ● Lightbox teaser: prospects have to ‘opt in’ to receive the report.
  29. 29. The “3C” System: Step 4 (Irresistible Offer: Website Audit Report Tool) ● Website Audit Report encompasses many of the following checks: ○ On page SEO ○ Off page SEO ○ Social Signals ○ Mobile Site Experience ○ Search Rankings ○ Links Analysis ○ Edit the summary to include a strong call to action - extremely useful! ● ...and much much more...
  30. 30. The “3C” System: Step 5 (Online Scheduler) ● Online Scheduler (www.YouCanBook.me) ○ Automate bookings: allows you to avoid the whole ‘ping pong’ appointment setting conversation. ○ Prospect has to answer pre- qualifying questions in order to book an appointment. ○ You can charge a deposit and/or for your strategy session time.
  31. 31. The “3C” System: Step 6 (Strategy Session) ● Strategy Session tips: ○ DO your research about their company. ○ It’s ALL about them ■ Talk about ROI NOT how sexy you are at building links. ○ It’s ALL about the questions you ask. ■ Great examples are as follows: ■ “So Mr. client, if we were having this conversation in 12 months time, what would have needed to happen for you to be happy with our progress?” ■ “What DON’T you like about your current online presence?” ■ “How are you currently marketing your business online?” ■ “Do you feel you have a predictable customer acquisition system for growth?” ■ “Have you hired a SEO consultant or agency before?”
  32. 32. The “3C” System: Step 6 (Strategy Session) ● Strategy Session tips: ○ Use their responses as ammo and re-iterate them back to your prospect to ensure you both are on the same page. ○ Listen... listen… listen… (the most important skill every entrepreneur needs to master).
  33. 33. The “3C” System: Step 7 (Proposal/Invoice) Proposal ● Your proposal should be just a ‘re-iteration’ of what was spoken about during the strategy session. It should be goal-orientated with milestones and again, ROI focused. ● List relevant guarantees, exclusivity agreements, etc. Invoice ● Can use Freshbooks (personal recommendation as it integrates with both Stripe and Paypal).
  34. 34. The “3C” System: Step 8 (Get Paid)
  35. 35. The “3C” System: Step 9 (Celebrate!) ● When you find yourself feeling “guilty”... ask: ○ Why did I get into business to begin with? To have fun!
  36. 36. Fortune is in the follow up.. “What if prospects don’t take me up on my irresistible offer right away?” Great question...
  37. 37. Follow up marketing strategies: ● Email marketing - you NEED to have a strategic follow up sequence that is solely focused on adding remarkable value to your prospects. DO NOT hard sell in these emails.
  38. 38. Follow up marketing strategies: ● Facebook retargeting (www.facebook.com/ads/manage): Step1 Step 3 Step 2
  39. 39. Follow up marketing strategies: Step 4 Step 5
  40. 40. Follow up marketing strategies: ● Warm Phone Call - 24-48 hours after they receive the website audit report. ● Direct Mail - Literally send them the website audit report in physical form and follow up with a warm phone call ~4 days later.
  41. 41. Follow up marketing strategies: ● Screencast Video Analysis - use software(s) like Camtasia or Keynote to record a screencast presentation of you giving tips on optimizing their website (i.e. conversion optimization tips, silo structure optimization). and to also explain what on earth the website audit report was about. ○ Upload presentation to YouTube but mark the video as ‘unlisted’. ● At the end of the video thank the prospect for taking time out of their busy schedule to watch your video and that the next step of action is to book in a strategy session with you via your online scheduler.
  42. 42. Most Frequently Asked Question... Should I only rely on Facebook Ads? … NO. “1 is the most dangerous number in business” - Dan Kennedy.
  43. 43. Other Traffic Sources... ● LinkedIn (brilliant B2B professionals network). ● Meetups (local). ● Public Speaking/Strategic Networking. ● Many more which I discuss in my high end coaching program...
  44. 44. Onwards and upwards... ● DON’T procrastinate and let any AHA moments go to waste. Get started today! ● DO be flexible, yet committed. Not all campaigns will go your way but entrepreneurship is ALL about resilience.
  45. 45. Would You Like Me to Personally Help You Attract More SEO Clients on Demand?

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