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Increasing the Market Demand forSustainable and Equitable TunaMark DiaRegional Oceans Campaign ManagerGreenpeace Southeast...
In this presentation• Overview ofGreenpeace• Our tuna campaign• Our markets workglobally• Focus on tuna• Key achievements ...
Overview of Greenpeace inIndonesia• Established in 2006• Work on Forest, Climate &Energy , Toxics• Oceans in 2013• 50,000 ...
Greenpeace campaign on tunasustainability• A priority in our global oceans campaign• Focus in the Pacific and Indian ocean...
Greenpeace markets work• Focus on retailers and their sustainability policy• Ranking of retailers based on this policy, le...
Markets work tuna focus• Started in 2008 with asustainability ranking of the UKtuna brands• 2nd biggest market in the worl...
Markets work tuna focus• KEY DEMANDS• Drop the use of FADs in purse seine• Prefer pole and line, handline andtroll caught ...
Tuna markets work going global• Several rankings now in UK,Italy, Australia, Austria,Netherlands, Canada,• Also tuna focus...
Promotion of pole and line• Have focused messaging on poleand line as the best option formarkets on canned tuna since 2008...
Key achievements• Entire UK and Australia tinnedtuna markets will be FAD freePS or pole and line/hand lineby 2016
UK now world leaders in sustainable tinned tunacommitments
UK now world leaders in sustainable tinned tunacommitments
Commitments• Tesco 100% P&L 2012• Co-op 100% P&L 2013• Morrisons  100% FAD-free/P&L 2013• Asda 100% FAD-free/P&L 2014•...
Key achievements• Entire UK and Australia tinnedtuna markets will be FAD freePS or pole and line/hand lineby 2016• Many ot...
Focus on fresh tuna and yellowfin• Increased focus on Japan/fresh tuna (andnegative impacts of long line fishing)• Will ne...
Other next steps planned• Launching a report ontransforming tuna fisheries• Highlight case studies ongovernment policies t...
Coastal state solidarity & policychange• Looking at industrytransformation across theregion - Indian Ocean,Pacific and Sou...
Greenpeace seeks a substantial transformationfrom fisheries production dominated by large-scale, capital-intensive, social...
Terima KasihThank YouSalamat Po
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Greenpeace presentation coastal tuna forum jakarta2013.v2 english

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2nd international business forum tuna pole and line hand line

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Greenpeace presentation coastal tuna forum jakarta2013.v2 english

  1. 1. Increasing the Market Demand forSustainable and Equitable TunaMark DiaRegional Oceans Campaign ManagerGreenpeace Southeast Asia
  2. 2. In this presentation• Overview ofGreenpeace• Our tuna campaign• Our markets workglobally• Focus on tuna• Key achievements andfuture trends• Recommendations
  3. 3. Overview of Greenpeace inIndonesia• Established in 2006• Work on Forest, Climate &Energy , Toxics• Oceans in 2013• 50,000 Supporters
  4. 4. Greenpeace campaign on tunasustainability• A priority in our global oceans campaign• Focus in the Pacific and Indian oceans• Engagement with key developed fishing powersand key coastal states• Policy development and capacity building• Markets work for sustainable and equitableoptions and to change corporate behavior
  5. 5. Greenpeace markets work• Focus on retailers and their sustainability policy• Ranking of retailers based on this policy, leads tocompetition and relatively rapid improvements• Has led to a large demand for sustainable,traceable seafood products word-wide• Not just environmental but also social criteria,hence not a trade barrier but an opportunity forcoastal states/fisheries
  6. 6. Markets work tuna focus• Started in 2008 with asustainability ranking of the UKtuna brands• 2nd biggest market in the world• Global Retailers: Tesco, Asda
  7. 7. Markets work tuna focus• KEY DEMANDS• Drop the use of FADs in purse seine• Prefer pole and line, handline andtroll caught tuna• Stop sourcing from depleted stocks• Ensure legality and traceability(beyond dolphin safe)
  8. 8. Tuna markets work going global• Several rankings now in UK,Italy, Australia, Austria,Netherlands, Canada,• Also tuna focus in US and NZ• New tuna focus in marketswork in Japan, Spain andFrance as of 2013• Other East Asia marketscoming up including LL brandsand sashimi
  9. 9. Promotion of pole and line• Have focused messaging on poleand line as the best option formarkets on canned tuna since 2008• Launched a report in 2008• Pre-order petition to encourage(re)development of this industry• 70000 tins pre-ordered in 2009• Aim a reduction in industrial purseseine fishing and replacement byP&L
  10. 10. Key achievements• Entire UK and Australia tinnedtuna markets will be FAD freePS or pole and line/hand lineby 2016
  11. 11. UK now world leaders in sustainable tinned tunacommitments
  12. 12. UK now world leaders in sustainable tinned tunacommitments
  13. 13. Commitments• Tesco 100% P&L 2012• Co-op 100% P&L 2013• Morrisons  100% FAD-free/P&L 2013• Asda 100% FAD-free/P&L 2014• Princes 100% FAD-free/P&L 2014• John West 100% FAD-free/P&L 2016FAD-caught tinned tuna unacceptable in UK market
  14. 14. Key achievements• Entire UK and Australia tinnedtuna markets will be FAD freePS or pole and line/hand lineby 2016• Many other markets makingmajor commitments NZ, Italy,US, Canada• Expect more sweepingcommitments from especiallynorth American markets andthe retailers there.
  15. 15. Focus on fresh tuna and yellowfin• Increased focus on Japan/fresh tuna (andnegative impacts of long line fishing)• Will need COC and sustainabilityimprovements in the handline/longlinesectors also• Needs careful development assustainability issues with YF stocks on everyocean and requires policy work bygovernments to ensure RFMOs managespecies sustainably and implementnationally
  16. 16. Other next steps planned• Launching a report ontransforming tuna fisheries• Highlight case studies ongovernment policies tosupport domestic industry• Business model proposal forP&L industry• Working on investors versionand getting feedback on themodel
  17. 17. Coastal state solidarity & policychange• Looking at industrytransformation across theregion - Indian Ocean,Pacific and South East Asia• Joining forces for policyreform on fishingovercapacity, MCS andsetting sustainable fishinglimits and allocation.
  18. 18. Greenpeace seeks a substantial transformationfrom fisheries production dominated by large-scale, capital-intensive, socially andeconomically unjust and environmentallydestructive methods to smaller scale,community-based, labour-intensive fisheriesusing ecologically responsible, selectivefishing technology and environmentally soundpractices.Greenpeace principles for low-impactecologically-responsible fisheries
  19. 19. Terima KasihThank YouSalamat Po

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