ARTESMAR®Fishery Recognition and Improvement Scheme
Recognizing Small-Scale Fisheriesand Selective FishingArtesmar® is a unique initiative for fisheryimprovement, dedicated to artisanal small-scalefisheries worldwide.The program recognizes high catch selectivity andlow impacts on aquatic habitats as importantmerits of many small-scale fisheries.
Stepwise Fishery ImprovementArtesmar® addresses the specific challenges ofsmall-scale fisheries and offers a functionalframework for stepwise fishery improvement.
Stepwise Fishery ImprovementStep 1: Outreach & EligibilityArtesmar® reaches out to fisheries and seafoodbusinesses and identifies suitable candidatefisheries for engagement.Fisheries that meet the criteria of eligibility canenter the program and undergo a stepwiseprocess of improvement.The approval of eligibility to enter the program issubject to independent auditing.
Stepwise Fishery ImprovementStep 2: Supply Chain Integrity& Market AccessArtesmar® creates direct market access once afishery is entering the improvement program.For doing so, the first step is the implementationof traceability and chain of custody, in order toguarantee to market partners the requiredproduct and supply chain integrity.The Artesmar® criteria for traceability and chainof custody are subject to independent auditing.
Stepwise Fishery ImprovementStep 3: Fishery ImprovementArtesmar works with a set of transparent criteria thatoffer guidance for fishery improvement:• Technical Criteria for Fisheries• Socioeconomic and Social CriteriaBased on assessments of candidate fisheries, fishery-specific improvement plans are developed andimplemented.The process of improvement is subject to regularmonitoring and public reporting.Final achievement of Artesmar® criteria of improvementis subject to independent auditing.
Direct Market Access forSmall-Scale Fisheries:The ARTESMAR®Consumer Brand
SummaryARTESMAR® Fishery Improvement• Initiative for small-scale fisheries with high catchselectivity and low-impact gear• Market incentives at early stage as driver forimprovement and fostering change• Holistic approach to fisheries improvement(environmental, social, economic)• Improvement process with transparent criteria,public reporting and independent auditing• Product identity, traceability and chain of custody(CoC) for all fisheries participating in the program
Blueyou ConsultingArtesmar® is a fishery improvement initiativedeveloped and managed by Blueyou Consulting Ltd.Blueyou Consulting is an internationally recognizedconsulting and service company focused onsustainable fisheries and aquaculture and theirrelated seafood supply chains.www.blueyou.comwww.artesmar.com