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Fransiscus Budi Pranata
CFO & Service Director, Zalora Indonesia
Fun	
  &	
  Happy	
  Corporate	
  –	
  
Culture	
  for	
  Crea2vity	
  	
  
Case	
  Study	
  of	
  Zalora	
  
About	
  me	
  
Fransiscus	
  Budi	
  Pranata	
  
CFO	
  &	
  Service	
  Director 	
  	
  
Zalora	
  Indonesia	
  
	
  
Before:	
  President	
  Director	
  of	
  Guinness	
  Beer,	
  Best	
  CFO	
  2013	
  
by	
  Swa	
  Magazine	
  
Master	
  of	
  Business	
  AdministraIon:	
  Newport	
  University,	
  USA	
  
Bachelor	
  of	
  AccounIng,	
  University	
  of	
  Indonesia	
  
	
  
www.zalora.co.id	
  
	
  
Frans	
  Video	
  
	
  
2	
  
A culture you define in your organization will be implemented
By your team in their day to day activities & communication.
Deciding on a FUN and HAPPY culture has proven to increase
CREATIVITY in an organization. Find out how.
AGENDA	
  
1.  Who	
  we	
  are	
  
2.  Fun	
  &	
  Happy	
  Corporate	
  Culture	
  
3.  Photos	
  &	
  Videos	
  
4.  Q	
  &	
  A	
  
•  Southeast	
  Asia’s	
  largest	
  online	
  fashion	
  
desInaIon	
  
•  Doubling	
  in	
  revenue	
  every	
  six	
  months.	
  
•  Bringing	
  the	
  “mall”	
  experience	
  to	
  
customers	
  in	
  South	
  East	
  Asia	
  
•  CreaIng	
  the	
  world’s	
  largest	
  internet	
  
plaUorm	
  outside	
  of	
  China	
  and	
  the	
  US.	
  
•  AcIve	
  in	
  more	
  than	
  100	
  countries.	
  
4	
  
Who	
  we	
  are	
  
Where	
  we	
  are	
  
•  SINGAPORE	
  
•  HONG	
  KONG	
  
•  MALAYSIA	
  +	
  BRUNEI	
  
•  INDONESIA	
  
•  PHILIPPINES	
  
•  VIETNAM	
  
•  THAILAND	
  
•  AUSTRALIA*	
  
•  NEW	
  ZEALAND*	
  
*	
  The	
  Iconic	
  
5	
  
ZALORA	
  Group	
  
#1	
  COUNTRY	
  IN	
  TERMS	
  OF	
  GROWTH	
  
#1	
  COUNTRY	
  IN	
  TERMS	
  OF	
  SIZE	
  
#1	
  COUNTRY	
  IN	
  TERMS	
  OF	
  PEOPLE	
  
#1	
  COUNTRY	
  IN	
  TERMS	
  OF	
  CULTURE	
  
800+ Brands on Zalora, 95% Sourced
Locally
Source: Company Information
7	
  
Culture	
  type	
  -­‐	
  
Zalorians	
  	
  
Fun	
  
Open	
  Space	
  
Posi2ve	
  
Result	
  
Oriented	
  
Equal/	
  
Fair	
  
Customer	
  
Centric	
  
Recogni2on	
  
Sharing	
  
Par2cipa2on	
  
Work	
  Hard	
  
Play	
  Hard	
  
Laugh	
  Hard	
  
Average	
  
Age	
  26	
  y.o.	
  
Casual	
  Dress	
  :	
  	
  
Jeans,	
  T	
  Shirt	
  
Innova2ve	
  
Overseas	
  
Graduates	
  
Like	
  to	
  
Mingle	
  
Diverse	
  
Culture	
  
Love	
  
Music	
  
Internet	
  
Savy	
  
Fashionable	
  
Like	
  jokes	
  
1.5	
  yrs	
  
Stay	
  
Fast	
  
Paced	
  
8	
  
Fun	
  &	
  Happy	
  Corporate	
  Culture	
  	
  
Zcoop	
  Issue	
  
Fish	
  Video	
  
Zappos	
  Video	
  
Zalora	
  Harlem	
  Video	
  
Fish	
  Philosophy	
  
Google	
  Video	
  
Sophie	
  Paris	
  
Fun	
  Culture	
  
Happy	
  5	
  Apps	
  
Starbucks	
  
Relax	
  Culture	
  
Zcoop	
  Issue	
  2	
   Zcoop	
  Issue	
  3	
  
Zcoop	
  Issue	
  4	
  
Zalora	
  
Retreat	
  
Zalora	
  
Mission	
  
FUN	
  
Culture	
  
Facebook	
  
Video	
  
Twiaer	
  	
  
Video	
  
Rackspace	
  	
  
Video	
  
9	
  
Q & A
PT.	
  FASHION	
  ESERVICES	
  INDONESIA	
  	
  
Gedung	
  Perkantoran	
  Menara	
  Bidakara,	
  Lt.	
  17	
  
Jl.	
  Jend.	
  Gatot	
  Subroto	
  Kav	
  71-­‐73	
  
Jakarta	
  Selatan	
  12870	
  	
  
	
  
Office.	
  +62	
  21	
  2949	
  0111	
  
Fax.	
  +62	
  21	
  8379	
  3376	
  	
  
	
  
help@zalora.co.id	
  	
  
www.zalora.co.id	
  

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FUN AND HAPPY CORPORATE CULTURE FOR CREATIVITY

  • 1. Fransiscus Budi Pranata CFO & Service Director, Zalora Indonesia Fun  &  Happy  Corporate  –   Culture  for  Crea2vity     Case  Study  of  Zalora  
  • 2. About  me   Fransiscus  Budi  Pranata   CFO  &  Service  Director     Zalora  Indonesia     Before:  President  Director  of  Guinness  Beer,  Best  CFO  2013   by  Swa  Magazine   Master  of  Business  AdministraIon:  Newport  University,  USA   Bachelor  of  AccounIng,  University  of  Indonesia     www.zalora.co.id     Frans  Video     2   A culture you define in your organization will be implemented By your team in their day to day activities & communication. Deciding on a FUN and HAPPY culture has proven to increase CREATIVITY in an organization. Find out how.
  • 3. AGENDA   1.  Who  we  are   2.  Fun  &  Happy  Corporate  Culture   3.  Photos  &  Videos   4.  Q  &  A  
  • 4. •  Southeast  Asia’s  largest  online  fashion   desInaIon   •  Doubling  in  revenue  every  six  months.   •  Bringing  the  “mall”  experience  to   customers  in  South  East  Asia   •  CreaIng  the  world’s  largest  internet   plaUorm  outside  of  China  and  the  US.   •  AcIve  in  more  than  100  countries.   4   Who  we  are  
  • 5. Where  we  are   •  SINGAPORE   •  HONG  KONG   •  MALAYSIA  +  BRUNEI   •  INDONESIA   •  PHILIPPINES   •  VIETNAM   •  THAILAND   •  AUSTRALIA*   •  NEW  ZEALAND*   *  The  Iconic   5   ZALORA  Group   #1  COUNTRY  IN  TERMS  OF  GROWTH   #1  COUNTRY  IN  TERMS  OF  SIZE   #1  COUNTRY  IN  TERMS  OF  PEOPLE   #1  COUNTRY  IN  TERMS  OF  CULTURE  
  • 6. 800+ Brands on Zalora, 95% Sourced Locally Source: Company Information
  • 7. 7   Culture  type  -­‐   Zalorians     Fun   Open  Space   Posi2ve   Result   Oriented   Equal/   Fair   Customer   Centric   Recogni2on   Sharing   Par2cipa2on   Work  Hard   Play  Hard   Laugh  Hard   Average   Age  26  y.o.   Casual  Dress  :     Jeans,  T  Shirt   Innova2ve   Overseas   Graduates   Like  to   Mingle   Diverse   Culture   Love   Music   Internet   Savy   Fashionable   Like  jokes   1.5  yrs   Stay   Fast   Paced  
  • 8. 8   Fun  &  Happy  Corporate  Culture     Zcoop  Issue   Fish  Video   Zappos  Video   Zalora  Harlem  Video   Fish  Philosophy   Google  Video   Sophie  Paris   Fun  Culture   Happy  5  Apps   Starbucks   Relax  Culture   Zcoop  Issue  2   Zcoop  Issue  3   Zcoop  Issue  4   Zalora   Retreat   Zalora   Mission   FUN   Culture   Facebook   Video   Twiaer     Video   Rackspace     Video  
  • 10. PT.  FASHION  ESERVICES  INDONESIA     Gedung  Perkantoran  Menara  Bidakara,  Lt.  17   Jl.  Jend.  Gatot  Subroto  Kav  71-­‐73   Jakarta  Selatan  12870       Office.  +62  21  2949  0111   Fax.  +62  21  8379  3376       help@zalora.co.id     www.zalora.co.id