Marketing & (Social) Media is often seen as something that everyone can do. As long as you communicate, send out messages, you will be heard and customers will follow. However, that is myth. Without a proper Marketing Plan, costs can explode, effective campaigns can be missed out on and customers can walk away or worse or don't understand you at all. Marketing is about knowing yourself and your market. It is about shaping your messages so it appeals to your (potential) target customers. It must be executed frequently and consistently. In this presentation we talk about how to create a Marketing Plan and share some tips & tricks on (Social) Media.