Hugh Williams 3B Digital - Pimp Your Joomla SEO - JAB 2011


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So you have launched yet another client website, only to find that they are soon complaining of poor rankings and hiring so-called “SEO Experts” who demand FTP access and turn your perfect creation into a spammy mess of H1 tags within days.

Don’t worry, there are many things that you as a developer can do to ensure that the websites you produce are optimised for the Search Engines on launch, and that with some careful pre-planning and client training, enthusiasm and solid content, you can avoid the many pitfalls of external SEO companies.

The best positioned person to provide on-site SEO support to a website is undoubtedly you, the original developer, who knows the code in intricate detail, has detailed knowledge of the Joomla CMS, and is likely to have full access to the server.

Why not use these strengths to your advantage by offering SEO services to your clients? Some say that on-page optimisation is dead, and while on-site optimisation is only 20-30% of the package, it is the core foundation on which all other SEO processes are built, you can provide that foundation easily with the tools available to you from the JED.

What are you waiting for?

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  • Hugh Williams 3B Digital - Pimp Your Joomla SEO - JAB 2011

    1. 1. Pimp Your Joomla SEO (Keyword Research, Migration and Onsite Optimisation) Hugh Williams
    2. 2. Contents <ul><li>Brand New Business Startup </li></ul><ul><ul><li>Domain/Hosting </li></ul></ul><ul><ul><li>Keyword Research </li></ul></ul><ul><li>Migration/Redesign </li></ul><ul><ul><li>Existing Website Audit </li></ul></ul><ul><ul><li>Link Redirection </li></ul></ul><ul><ul><li>Content Migration </li></ul></ul><ul><li>Finishing Touches </li></ul><ul><li>Summary / Questions </li></ul>
    3. 3. Brand New Business Startup <ul><li>Freedom! But at a price... </li></ul><ul><li>Domain Name </li></ul><ul><ul><li>Keyword/Product/Brand </li></ul></ul><ul><ul><li>Unique </li></ul></ul><ul><ul><li>Easy to type/remember </li></ul></ul><ul><ul><li>NO hyphens/numbers </li></ul></ul><ul><li>Hosting </li></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Headroom </li></ul></ul><ul><li>Keyword Research </li></ul>
    4. 4. Brand New Business Startup Keyword Research Thoughts 3 Core Questions 1. Is the keyword relevant to the content your website offers? - RELEVANCE 2. Will searchers who find your site through this term find the likely answer to their questions? - VALUE 3. Will this traffic result in rewards for the business, directly or indirectly? – CONVERSION Should inform everything that comes afterwards
    5. 5. Brand New Business Startup <ul><li>Keyword Research Thoughts </li></ul><ul><li>Relevance – Does it... </li></ul><ul><ul><ul><li>Represent my products/services? </li></ul></ul></ul><ul><ul><ul><li>Fit the business model? </li></ul></ul></ul><ul><ul><ul><li>Fit the offering? </li></ul></ul></ul><ul><ul><ul><li>Engage? </li></ul></ul></ul>
    6. 6. Brand New Business Startup <ul><li>Keyword Research Thoughts </li></ul><ul><li>Value – High/Low Quality </li></ul><ul><ul><ul><li>Relevance </li></ul></ul></ul><ul><ul><ul><li>Target Imminent Action e.g “Buy” </li></ul></ul></ul><ul><li>Conversions – Not just purchases </li></ul><ul><li>Purchases </li></ul><ul><li>Subscriptions </li></ul><ul><li>Shares </li></ul><ul><li>Links </li></ul><ul><li>Logins, etc. </li></ul>
    7. 7. Source: Elliance Inc 2009
    8. 8. Source: Elliance Inc 2009
    9. 9. Source: Elliance Inc 2009
    10. 10. Google Adwords Keyword Tool – Insights and Trends are also useful...
    11. 11. Source: SEOMoz. SEOBook SEO Tools also very useful for collecting data
    12. 12. Having Done Your Keyword / Competitor Analysis It is time to consider how to undertake a Migration / Redesign...
    13. 13. Migration / Redesign <ul><li>Things to Consider </li></ul><ul><li>Domain Consolidation/Forwarding </li></ul><ul><ul><li>Try no to change! </li></ul></ul><ul><ul><li>Your Online ID/Passport </li></ul></ul><ul><li>Launch Timing </li></ul><ul><ul><li>Seasonality </li></ul></ul><ul><ul><li>Rankings/Traffic Recovery </li></ul></ul><ul><li>Staff Availability </li></ul><ul><ul><li>Timezones </li></ul></ul><ul><ul><li>Fix teething problems </li></ul></ul>
    14. 14. Migration / Redesign <ul><li>Website Audit – Essential! </li></ul><ul><ul><li>Site/URL Structure </li></ul></ul><ul><ul><ul><li>Sections & Categories </li></ul></ul></ul><ul><ul><ul><li>SEF </li></ul></ul></ul><ul><ul><li>Accessibility </li></ul></ul><ul><ul><ul><li>Robots.txt </li></ul></ul></ul><ul><ul><ul><li>Sitemap </li></ul></ul></ul><ul><ul><ul><li>Metadata </li></ul></ul></ul><ul><ul><li>On Page </li></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Titles </li></ul></ul></ul><ul><ul><ul><li>Tags, etc. </li></ul></ul></ul>
    15. 15. Migration / Redesign <ul><li>Site/URL Structure </li></ul><ul><li>Sections & Categories </li></ul><ul><ul><li>Keyword Rich </li></ul></ul><ul><ul><li>Relevant </li></ul></ul><ul><ul><li>Individual Pages </li></ul></ul><ul><ul><li>Breadcrumbs Module </li></ul></ul><ul><li>SEF URLs </li></ul><ul><ul><li>SH404sef </li></ul></ul><ul><ul><li>JSEF (If Sections/Categories Optimised) </li></ul></ul>
    16. 16. Migration / Redesign <ul><li>SH404sef Settings </li></ul><ul><ul><li>SH404sef Configuration </li></ul></ul><ul><ul><ul><li>All lowercase on </li></ul></ul></ul><ul><ul><ul><li>Mod_rewrite (.htaccess) </li></ul></ul></ul><ul><ul><li>Extensions Configuration </li></ul></ul><ul><ul><ul><li>Show Section and Category </li></ul></ul></ul><ul><ul><li>Security Configuration </li></ul></ul><ul><ul><ul><li>Anti-Flood Off </li></ul></ul></ul><ul><ul><ul><li>Honey Pot Off </li></ul></ul></ul><ul><ul><li>SEO Configuration </li></ul></ul><ul><ul><ul><li>Switch Off – Managed Elsewhere </li></ul></ul></ul><ul><ul><li>404 Page – {loadposition} for search box </li></ul></ul><ul><li>May create additional server/admin overhead </li></ul>
    17. 17. Migration / Redesign <ul><li>Accessibility </li></ul><ul><ul><li>Robots.txt </li></ul></ul><ul><ul><ul><li>Unblock images folder ASAP! </li></ul></ul></ul><ul><ul><li>Sitemap </li></ul></ul><ul><ul><ul><li>XMAP – k2 plugin </li></ul></ul></ul><ul><ul><ul><li>Image/News/Video </li></ul></ul></ul><ul><ul><ul><li>Multilingual </li></ul></ul></ul><ul><ul><ul><li>Google Webmaster Tools </li></ul></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><ul><ul><li>Global Settings </li></ul></ul></ul><ul><ul><ul><li>K2 based – Use Site Title Plugin and SH404sef or metadata parameters </li></ul></ul></ul><ul><ul><ul><li>Non-K2 – Use SEO Simple Plugin </li></ul></ul></ul><ul><ul><ul><li>Tags </li></ul></ul></ul>
    18. 19. Migration / Redesign <ul><li>On Page </li></ul><ul><ul><li>Article Titles/Aliases </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Image filenames </li></ul></ul><ul><ul><li>Image Alt tags </li></ul></ul><ul><ul><li>Metadata </li></ul></ul><ul><ul><li>Internal Links </li></ul></ul>Source: SEOMoz 2009
    19. 20. Migration / Redesign <ul><li>Link Redirection </li></ul><ul><ul><li>Contact Top Referrers </li></ul></ul><ul><ul><li>301 Redirects </li></ul></ul><ul><ul><ul><li>.htaccess </li></ul></ul></ul><ul><ul><ul><li>SH404sef </li></ul></ul></ul><ul><ul><ul><li>Joomla 1.6? </li></ul></ul></ul><ul><ul><li>www / non-www redirects </li></ul></ul><ul><ul><li>Links with parameters </li></ul></ul><ul><ul><ul><li>Using ^$ and ? * in htaccess </li></ul></ul></ul><ul><ul><li>Monitor Progress </li></ul></ul>
    20. 21. Migration / Redesign <ul><li>Content Migration </li></ul><ul><li>Keep Backup </li></ul><ul><li>Migrate Tracking Code </li></ul><ul><li>Maintain/Improve Existing Metadata </li></ul><ul><ul><li>Alt / Title Tags </li></ul></ul><ul><li>Maintain/Improve Existing Internal Links </li></ul><ul><ul><li>PageRank Sculpting </li></ul></ul><ul><ul><li>Internal Link Structure / Management </li></ul></ul><ul><li>404 Page </li></ul>
    21. 22. Finishing Touches <ul><li>Check Webmaster / Analytics / Error Log / 404 </li></ul><ul><li>Setup Analytics Tracking Metrics Goals </li></ul><ul><ul><li>Ensure tracking is working correctly </li></ul></ul><ul><li>Remove excess extensions </li></ul><ul><ul><li>Polls, etc. </li></ul></ul><ul><li>Switch on caching </li></ul><ul><li>Optimise JS/CSS </li></ul><ul><ul><li>Minify/HTML5 Boilerplate template </li></ul></ul><ul><li>Reduce Filesizes </li></ul><ul><ul><li>Sprites </li></ul></ul><ul><ul><li>, etc. </li></ul></ul>
    22. 23. Summary <ul><li>Keyword Research </li></ul><ul><li>Market/Competitor Research </li></ul><ul><li>Site Audit </li></ul><ul><li>Migration/Redesign Best Practice </li></ul><ul><li>Finishing Touches </li></ul><ul><li>Tools </li></ul>
    23. 24. Useful Tools Google Webmaster Tools SEOMoz Tools SEOBook SEO Browser Tools Market Samurai Yahoo Useful Components/Plugins SH404sef XMAP – k2 plugin SEO Simple Site Title Manager
    24. 25. Twitter: @3bdigital @hughhwilliams Web: