Business Today 881 issue
Market Taiwan Professional Speaker Stacy Tung Captivates Her Audience with Four
Thinking of Herself as a Story,
A Preschool Teacher Turns into a Millionaire
An insubordinate preschool teacher who had no great expectations for her future
soared in the Market Taiwan direct selling system with her lecture skills. The
reputation as a star lecturer made her a member of the Million Dollar Club.
It’s 7:30 in the evening, at a building in Neihu Technology Park in Taipei. While the
average office workers are leaving the office for home and the lights are off on one
floor after another, a huge crowd of casually clad people are coming into the
international hall that houses 400 people, their faces show expectation.
Opening: Lower Posture, Get Closer to the Audience
This is a Market Taiwan UBP. And the speaker is Stacy Tung, EFVP, Market Taiwan’s
highest pin level so far. Sleek black jacket and pencil skirt are just right going with her
purple blouse and Dior deep blue heels. At first impression, Stacy Tung establishes
her stature as a member of the Million Dollar Club.
“Good evening. I’m Stacy. I graduated from the Department of Early Childhood
Education, Taipei Normal College 14 years ago. Before meeting the SHOP.COM
opportunity, I was a preschool teacher. After graduating from college, I went to
Europe for 3 months and backpacked for 2 months. Then I spent 2.5 years doing a
normal job. But I didn’t feel like I could see a future. I felt I was stuck at a bottleneck.
Then I turned back to preschool education, exchanging time for money…”
For the 5-minute opening in front of an audience of strangers, Tung chooses to start
with an introduction of herself, sharing her uncertainty back in the days as a student
and in her previous jobs. This opening draws the audience closer to her. It creates a
“We are on the same side”message. “You don’t have to say you like me. But do not
dislike me,” Tung stresses.
Varying one’s style for different themes and audiences is something all good lecturers
do. For example, at an occasion like the UBP, Tung would act while talking,
sometimes making fun of herself, sometimes telling a short story, to start an interest
in the audience. As for sessions for her organization, she becomes serious, reminding
her organization to adhere to the rules.
Motivating the Audience to Keep Listening
The only thing in common is that she takes seriously the motivating Why. “The
audience must know why they are doing this. You have to find out the why first. Then
you have the how, what, when, etc.”
Because she values the motivation, at UBPs where she’s the speaker, she does not
talk about the beautiful experience of joining the business and getting rich in an
exaggerated way. Instead she says to the audience “Do you really need to start your
own business? It’s not everyone’s choice, but it’s one option. Let’s look into it. Think
about it, before you make your next move.”
Her ability to speak has made her Market Taiwan’s only one distributor on the EFVP
level in eight years and a star speaker. From 50 people local seminars to
20,000-30,000 people conventions, to even stages outside Taiwan—US, Australia,
etc—she has developed her own philosophy in lecturing.
In fact, her ability to talk has been developed since her childhood. In primary school,
Tung liked to tell stories in the storybooks to other kids. She joined the radio station
and started playwriting in 5th grade. She was a star in her school. While she was going
to the conservative Normal Collage, she moonlighted as a DJ at an underground radio
station, taking call-ins and playing music. When she was a student, she was solidly
experienced in taking to an audience.
Incorporating Performance into Lectures
At 25, Tung ended her 2.5-year career as a white-collar worker and opened her own
preschool class. She insisted on a maximum of 6 kids at a time. “I had t interact with
them and attend to them all the time. So 6 is the top.”And at every class, Tung
morphs into “Teacher Meow,” interacting with the kids using picture bools.
“I would hide behind the books and personify the princess, the tiger, or the witch in
the books. Tung tells a story “The Princess’s Moon” in the interview. While other
adults start with “I’m going to tell a story called The Princess’s Moon,” Tung begins
with asking “Kids, have you seen the moon?” Then she follows with“Is the moon you
see big, or small, round, or thing?” After getting the kids thinking, then she starts
“Once upon a time, there was a princess…”
By asking whether the kids have seen the moon, Tung bridges the kids with the story.
Now the audience is adults, but Tung stresses that for any presentation or lecture,
you have to bridge the theme with the audience at the beginning to engage the
When the audience is made of people of different backgrounds—young, old, and
even retired—how do you tell the same thing? Tung’s answer: “The only thing in
common is that people like being laidback and happy. So for any topic, I start with a
story so they can resonate with it.”
Gifted in acting, Tung even plays multiple roles in her training to demonstrate
customer service and customer reactions. She is not aloof at all. New partners often
wonder if she is really making such big money because she’s so lively.
Honest Is the Best Policy/Wrap the Business with a Story
You have to tell a story that goes deep into your audience’s heart for them to accept
When explaining the UnFranchise Business, Tung likes use an analogy with the
convenience store. This is useful in Taiwan, but not so in other countries. This past
September Tung delivered a speech in Australia. She had to use the local
supermarket BIG W for example. And audience nodded in agreement. Tung admits
that she likes to impromptu, not always playing out prepared scripts. At a hotel, with
the plates, forks, and pepper shakers, she can demonstrate the relation between the
company, distributors, and partner stores.
Whether to newbies or veterans in lecturing, Tung suggests honesty to win your
audience’s heart. “Even if you win their preference in the beginning, you need to
have true content to let your audience accept what you propose.”
Tung now has her own team, and she picks speakers from it. She demands perfect
preparation of newbies. “When I just started, I didn’t know anything about sales or
commerce. So I read a lot of business magazines. I memorized success stories and
even searched for jokes to incorporate all the elements into my script.” Speakers with
half-hearted preparation are not given the chance to talk.
Today Tung has become a skilled and experienced speaker. With her experience
getting enriched, she starts to talk about her own stories. “Because I have become a
story, I am the best spokesperson.”
Born in 1977
Occupation: EFVP, Market Taiwan
Education: Taipei Normal College, Department of Early Childhood Education
Monthly Income: 1.4-2 million NT
Tung’s Secret Weapon in Persuading Strangers
1. Customized speech content, incorporating local language and elements
2. Find key words before making the structure of her presentation slides, include
3. Write a verbatim script first and practice repeatedly until she can talk naturally
with the prompt of the key words.