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Industrial-strength CRM 
for companies using 
Sage 50 Manufacturing 
Connecting manufacturers and 
their independent sales...
Coming up… 
 Independent sales reps 
 CRM systems 
 The (un)success of CRM projects 
 A CRM for your independent sales...
The life of an 
independent 
sales rep 
Image: “Traffic” by Ian Muttoo via Filckr 
http://bit.ly/1riKcmh 
subject to copyr...
Why use independent reps? 
 Customer 
 Product 
 Sales Process 
 Financial risk 
 Core competence Source: Alliance Co...
What is a 
CRM system? 
Pipeline & 
Opportunity 
Management 
Sales Order 
Processing 
Salesforce 
Automation 
Customer 
Se...
Why do 
sales reps 
HATE CRM 
systems? 
Image: “Intersection” by Crispin Semmens 
via Filckr http://bit.ly/1oejW1G 
subjec...
Image: “Withering” by Austin DeArmond 
http://bit.ly/1nnXeOo subject to copyright 
Most CRM systems 
in manufacturing 
com...
Purpose 
People 
Data 
Process 
A clear problem is no 
clear purpose 
around which people, data 
and processes are aligned...
For an 
independent 
sales rep? 
Pipeline & 
Opportunity 
Management 
Sales Order 
Processing 
Salesforce 
Automation 
Cus...
Support your reps’ 
conversations with 
your customers! 
Purpose 
People 
Data 
Process 
Image: “Talking (the extended mar...
Let’s take a quick look!
What next… 
 22nd October – Hangout on Air 
http://bit.ly/1wG5nCV 
 29th October – Webinar 
“Getting started with eMarke...
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Industrial-strength CRM for companies using Sage 50 Manufacturing

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Suntico Webinar. For manufacturing companies that use Sage 50 or Sage 50 Manufacturing and work with independent sales reps. This webinar outlines some of the challenges in working with independent sales reps and how these manufacturers reps need a different kind of CRM. Independent sales reps need from their manufacturer a simple account management portal where they can easily find the current status and trading history of their customers. For companies that use Sage 50 or Sage 50 Manufacturing edition, Suntico provides just that.

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Industrial-strength CRM for companies using Sage 50 Manufacturing

  1. 1. Industrial-strength CRM for companies using Sage 50 Manufacturing Connecting manufacturers and their independent sales reps. Image: “Black Crescendo” by Zeze57 via Filckr http://bit.ly/1Cw7GdV subject to copyright
  2. 2. Coming up…  Independent sales reps  CRM systems  The (un)success of CRM projects  A CRM for your independent sales reps Hugh Johnson SVP Bus. Dev. @hughcjohnson hugh.johnson@suntico.com 00h 30m 00s
  3. 3. The life of an independent sales rep Image: “Traffic” by Ian Muttoo via Filckr http://bit.ly/1riKcmh subject to copyright
  4. 4. Why use independent reps?  Customer  Product  Sales Process  Financial risk  Core competence Source: Alliance Consulting Group
  5. 5. What is a CRM system? Pipeline & Opportunity Management Sales Order Processing Salesforce Automation Customer Service Marketing Automation eCommerce Analysis & Reporting Contact Mgt Quotations Mgt Account Management
  6. 6. Why do sales reps HATE CRM systems? Image: “Intersection” by Crispin Semmens via Filckr http://bit.ly/1oejW1G subject to copyright
  7. 7. Image: “Withering” by Austin DeArmond http://bit.ly/1nnXeOo subject to copyright Most CRM systems in manufacturing companies are abandoned within four years! And half of these within one year! Source: Entrepreneur Weekly, Small Business Development Center, Bradley Univ, University of Tennessee Research, 2014 Via: Statisticbrain.com
  8. 8. Purpose People Data Process A clear problem is no clear purpose around which people, data and processes are aligned Image: “This is arty and way out of focus” by Nina Mathews via Filckr http://bit.ly/11Dafzo subject to copyright
  9. 9. For an independent sales rep? Pipeline & Opportunity Management Sales Order Processing Salesforce Automation Customer Service Marketing Automation eCommerce Analysis & Reporting Contact Mgt Quotations Mgt Account Management
  10. 10. Support your reps’ conversations with your customers! Purpose People Data Process Image: “Talking (the extended marketing dept)” by Xavier Vergés via Filckr http://bit.ly/1sRdcH2 subject to copyright
  11. 11. Let’s take a quick look!
  12. 12. What next…  22nd October – Hangout on Air http://bit.ly/1wG5nCV  29th October – Webinar “Getting started with eMarkeing for SMB’s”  Try out our demo account http://suntico.com/demo-trial-account-signup/ Hugh Johnson SVP Bus. Dev. @hughcjohnson hugh.johnson@suntico.com

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