The Pitfalls of Process

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The Pitfalls of Process

  1. hugeinc.cominfo@hugeinc.com6100 Wilshire Blvd. 2nd Floor - Los Angeles, CA 90048+1 310 499 7700April 30th, 2013Process & Creativity
  2. Agenda:1. Me 2. Huge 3. FosteringCreativity Within Your Process
  3. Bullshit  Huge PM  Today’s Huge
  4. Bullshit.
  5. Life pre - Huge[failed startup I can’tfind logo for]
  6. But mostly…
  7. “…just go work at anagency.”
  8. So, I turned to my smartest, mostdiscerning, charming, and physicallyattractive friends for advice.
  9. Designers.Huge.What agencyshould I work at?
  10. 5Craigslist postings6Interviews7Months+   +  
  11. PM.
  12. #2Second PM at Huge ever.
  13. Lather RinseRepeat
  14. Day 1:“These are your projects. For#####, wireframes are due Friday.We’re short UX so you’ll need todo the first draft”.
  15. What’s awireframe?
  16. 7Things I did in my first 6 months atHuge.
  17. 1.Learned what a wireframe was.Wireframed an entire website. Withzero repeated templates or modules.
  18. 2.Pissed most everyone off.Cried about it. Then made friends.
  19. 3.Conducted a content audit. Faked acopy writer. Wrote a CMS user guide.Entered a shit ton of content.
  20. 4.Booked our CEO’s travel. Gotscreamed at daily for booking ourCEO’s travel wrong.
  21. 5.Lead meetings I had no businessleading. Pulled it off.
  22. 6.Hired a freelance HTML developer.Spent 5 weeks working the night shiftdebugging HTML.
  23. 7.Gave inappropriate hugs.
  24. Lather RinseRepeat
  25. Today’s Huge.
  26. Agencies are often hired becauseconformist organizations struggle toproduce innovation.
  27. 13 600
  28. At Huge.We almost got caught inthe process trap.
  29. Every project was an exception.
  30. Epiphany:Some of early Huge was legitimatelyinsane. But, the extreme flexibility ofhow we worked together had a bigimpact on the quality of our work.
  31. The “perfect process” for usdefined a baseline frameworkbut adapted to the project, andthe team’s, unique composition.
  32. Huge process.33.
  33. The answer to doing greatwork wasn’t actually aboutperfecting our process.
  34. Focus on buildingcreative teams thathave what they needto do great work.
  35. 10 Tips:To foster creativity within yourprocess, whatever it may be.
  36. 1. Be flat. Great ideas cancome from anyone.
  37. Be relentless about preserving this tenet.It will be painful for some people.
  38. 2. Competition is good.
  39. Teach your teams to be tough andbrutally honest about the work.And the best ideas will win.
  40. 3. Whenever possible, sleepwith your co-workers.
  41. Whenver possible, sleep withbe very good friends withyour co-workers.
  42. 4. Iterate. Always push your idea andpresent multiple versions.
  43. When you think you have it.Throw it away and start over.
  44. 5. Take the time to listen.
  45. This is not listening.We needpersonalization.Small, mediumor large?
  46. 6. Test & learn. User testing is one ofthe most valuable tools we have.
  47. Can we test this?We have to test this.
  48. 7. Embrace the pain.
  49. Collaboration is painful. Critiques arepainful. Re-work is painful.Design is harder than art.
  50. 8. Be fearless.
  51. mbrace the QB.
  52. No one would choose a commune astheir team in a war.Beware the democracy trap.
  53. 10. Understand your impacton the world.
  54. Realize how loved you are.
  55. Embrace your responsibility.
  56. Ask for what you needto do your job well.
  57. Ignore everyoneand go for a walk.
  58. Choose your mantra…Make something you love.
  59. Questions?
  60. hugeinc.cominfo@hugeinc.com6100 Wilshire Blvd. 2nd Floor - Los Angeles, CA 90048+1 310 499 7700

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