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Everything you Need to Know About Event Networking Platform


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Event Networking Platform is the ultimate tool which event planners can facilitate to make networking easy. Read here to know why every organiser should invest in it, its benefits and how it can transform your ordinary event into a networking driven event.

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Everything you Need to Know About Event Networking Platform

  1. 1. Nitty-Gritty of an Event Networking Platform 1
  2. 2. With the evolution of technology, the events industry has seen some major technological innovations. A direct effect of this is a major shift from offline to online platforms for carrying out major tasks related to event planning. Event website and event app are some of the most important event tech trends that have taken over the industry.  The increase in such trend has made the event organisers to integrate the networking aspect with such online platforms.  This has led to the rise of the Event Networking Platform. 2
  3. 3. It is a platform where attendees can connect and interact with each other prior, during and even after the event.  It helps to explore the event community virtually before you attend the event. Attendees can connect with fellow attendees, have a chat with them, share information and interact. EVENT NETWORKING PLATFORM 3
  4. 4. Reasons to Invest in Event Networking Platform 4
  5. 5. Get to know the Correct People With the help of the advance filters attendees can actually filter people according to their designation, organisation, industry, recently added, interests and people who viewed their profile. 5
  6. 6. The organisers like to know why and for which part their attendees are excited about. Increase the Engagement Quotient The attendees can also create forums and polls regarding their doubts and queries, ask questions and post pictures. The live engagement feature during speaker sessions helps organisers to glue their attendee on networking platform.  6
  7. 7. The networking platform helps both introverts and extroverts in breaking the ice by connecting with people virtually. They can introduce themselves without any fear and let fellow attendees know what they have to offer and what they are looking for. It helps organizers to know how well their event is performing in terms of return of objective. Break the ice 7
  8. 8. Setting up meetings is easier than ever with an event networking platform. Attendees can find the right people who they actually want to connect with. They can expand their horizon of network after all, their network is their net worth. Meetings made easy 8
  9. 9. Features Of Networking Platform 9
  10. 10. Integrating chatbots with event networking platform makes it easier for the attendees to have one- one conversations online. People can talk, chat and discuss ideas and proposals prior to the event. It also help people to decide whether or not the person on the other end is a fruitful contact to build upon.  In-App Messaging 10
  11. 11. Engagement is one of the key features in a networking platform it is one way to increase your networking platform adoption. ENGAGEMENT It can be done by sending out scheduled push notifications or by gamification. Networking games integrated with the platform will interest and engage the attendees and also help to break the ice. 11
  12. 12. An event will have all sorts of attendees from different domains and with different purposes. One thing that makes such networking platform convenient is accurate matchmaking. Be it investors looking for entrepreneurs or clients looking for vendors, a good networking platforms can help filter relevant attendees. CORRECT B2B MATCHING 12
  13. 13. One-on-one meetings It is necessary to arrange face-to-face meetings for the attendees despite the chat-bot feature. Networking platforms facilitate scheduling one on one meeting and develop a schedule based on the same. 13
  14. 14. Attendees might want to set up meetings while simultaneously managing sessions that they would like to attend. A networking platform allows the attendees to maintain a track of the meetings that they have set up and sessions that they would want to attend. The ‘reminder’ feature is an added bonus as it makes the task easy. MAINTAING SCHEDULE 14
  15. 15. DOCUMENT SHARING Some networking platforms also facilitate document sharing. People can send and receive files in various formats like a word document or a PDF file. It is an extremely beneficial feature because it makes it convenient to exchange proposals, brochures as well as share notes with fellow attendees. 15
  16. 16. The true measurement of audience engagement is the amount of input gained from the attendees.  One of the purposes of networking is to gain ideas from fellow attendees in order to increase knowledge. Networking platforms have discussion forums and polling features whereby attendees can share their opinion on a particular topic, a session or a speaker. DISCUSSION FORUMS/POLLS 16
  17. 17. This makes it really easy to find people in the similar field as yours and connect with them. People can post, comment, like just like in any social media group and can also moderate the posts.  COMMUNITY BUILDING 17
  18. 18. Networking is one of the most essential aspects of attending an event.  Good, meaningful business relationships are an important takeaway from any event. A majority of event planners these days make sure to facilitate networking as these platforms have a plethora of features to help you out, making it simpler and convenient. It is attendee's responsibility to ensure that they have make the most out of an event. 18
  19. 19. Tips to Network like a Pro for Attendees 19
  20. 20. JOIN THE BUZZ Every event has some sort of online presence. It could be a social media profile, a community or its own event website or event app. As soon as an attendee register, he/she becomes a part of event community. Be a part of the event on every possible platform like Facebook, Twitter, Instagram, etc.  You can even be the part of event networking platform integrated with event website or event app. 20
  21. 21. FILTER YOUR PROSPECTS An event is a gathering of people from all facets of the industry. Thus people attending the same event are from varied backgrounds The organisers should filter out relevant networks to build fruitful relationship. They can check out their profiles, their social media posts, interests etc. List down all your potential networks in order to meet relevant people. This will save up a lot of time and help you acquire the right kind of contacts. FILTER YOUR PROSPECTS 21
  22. 22. Online communities are a major trend revolutionising networking as a whole.  Try and find your event community or build one yourself if your event does not have its own networking platform Check out the social media handles of the events listed, either on the event website or any of its signage.  JOIN RELEVANT COMMUNITIES 22
  23. 23. Individual contact through private messaging across social media platforms or via e- mail makes your presence known to other people A conversation has to be two-sided so always pay attention to what the other person says and engage them accordingly. Make them know that you’ve heard what they have to say. It makes the other person feel important and always leaves a good impression. INITIATE CONVERSATION 23
  24. 24. According to HubSpot, 85% of event professionals say that they build stronger business relationships during in- person business meetings and conferences. Try and arrange a meet-up at the event after you have approached your prospects by considering online networking as your base  Events with a networking platform help to manually match up your schedules and set a time and place for your meeting at the event venue itself. MATCH UP SCHEDULE & ARRANGE MEETING 24
  25. 25. . You have put a lot of effort into sorting out relevant communities thus it is important to be a part of this. Having discussions, creating polls, and sharing helpful articles and posts will help you to build up your network It is essential to make your presence known so try and connect with people from the group personally.   INTERACT 25
  26. 26. When it comes to networking, it is necessary to use both online and offline platforms for building contacts.  Be active on the day of the main event so that you can meet new people and get to know about them.  Be out-going and helpful and make as many relevant contacts as you can. BUILD YOUR CONTACTS 26
  27. 27. Confidence is the key to leaving a good impression.  One way to get this is by reading up on latest industry news and happenings which will help in initiating meaningful discussions. Body language is really important while networking in person. 77% of event professionals prefer in-person conferences due to the ability to read body language and facial expressions. PREPARE 27
  28. 28. Exchanging business cards is a common practice at events. During in-person meeting people usually ask them for their card. It is easier to keep up with the person’s activities in future through social media so try and ask if they are active on Social Media. Sending a quick update through Facebook, LinkedIn or Twitter is quicker and more pocket- friendly.  THE NEW BUSINESS CARDS 28
  29. 29. NURTURE Networking is about planting relevant and meaningful relationships. Attending an event, gaining a stack of business cards or a number of connections or followers on Social Media isn’t enough. Send them a good article or an update on your recent activities will help you to keep in touch. 29
  30. 30. As technology develops, new updates are introduced.  Networking platforms are constantly evolving and developing, helping the organisers to optimise their event and take it to a whole new level. This is just the beginning some networking platforms even integrate virtual assistance for the convenience of the attendees. Want to know how you can integrate one of the best networking platforms for your event?                                          VISIT 30