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Crowdsourcing lessons from the frontline from Crowdicity

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'How to' guide of Crowdsourcing based on our front line experience. Useful tips and what to avoid from leading Open Innovation experts Crowdicity.

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Crowdsourcing lessons from the frontline from Crowdicity

  1. 1. CROWDSOURCINGLessons from the frontline Crowdicity nick.wright@crowdicity.com +44 (0) 115 948 6907 www.crowdicity.com twitter.com/crowdicity
  2. 2. Nick WrightCrowdicity Founder• Leading exponent in crowdsourcing and open innovation• Founder Crowdicity• Entrepreneur and hard worker Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  3. 3. Terminology• Crowdsourcing• Open Innovation• Crowd Accelerated Innovation• Mass Collaboration• Wisdom of the Crowd Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  4. 4. Defining CharacteristicIt’s all about Innovation. The desireto improve, incrementally or radically. Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  5. 5. Who’s Doing it, Now!From www.dailycrowdsource.com• Virgin Crowdsources Australian Radio• Accenture Innovation Award goes to book crowdfunding platform• Crowdsourcing helps patients find quantative data on ailments• Crowdsourcing heralds new era in Government efficiency Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  6. 6. Why think about doing ityourself?• Increases your chances of discovering a breakthrough solution• Speed• Ease of adoption• Fosters a group identity• Cost Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  7. 7. Breakthrough Solution• Redundancy of Knowledge• Different perspectives• Missing knowledge Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  8. 8. Speed• Turbo-charged innovation• Emergent properties• Post, learn, add, re-post Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  9. 9. Ease of Adoption• We’ve learnt to network & share• To innovate has become second nature• We are at heart social beings Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  10. 10. Group Identity• Social Identity Theory• Group Identity is strengthened• Community cohesion creates a more valuable network Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  11. 11. Cost• Crowdsourcing is based on a low cost model• Free to participate• High value outcome for low cost reward Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  12. 12. Motivation• Intrinsic• Extrinsic• Peer group recognition Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  13. 13. The Answer is out thereA recent study relating to 80,000 scientific solvers,facing 166 long term challenges, found that 72.5%of winning solvers stated their submissions werepartially based on previously developed solutions. Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  14. 14. I’m no expertWhat the study also revealed was that:“The further the focal problem was from thesolvers’ field of expertise, the more likely they wereto solve it”.Over all they achieved a 29.5% resolution rate. Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  15. 15. Human Capital• Currently around 30 million online users are involved in some form of crowdsourcing, from a possible Internet population of 1.8 billion.• That number is set to expand dramatically in 2011 and 2012• Average enterprise community 500 -1,500 members but can be substantially more. Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  16. 16. What is Crowdicity?Crowdicity’s web-based software enablescompanies to build branded, collaborativecommunities around internal and externalaudiences , customers, members, suppliers togather ideas, newperspectives, views, insights, trends andknowledge, in real-time. Nick3371 1461 020 Wright www.crowdworks.net nick.wright@crowdicity.com Jason.burrows@hubbubideas.com www.crowdicity.com +44 (0) 115 948 6907
  17. 17. Just a few of the organisations using Crowdicity… Nick Wright nick.wright@crowdicity.com www.crowdicity.com +44 (0) 115 948 6907
  18. 18. The Big Benefits Crowdicty Delivers1. Crowdicity allows you to tap into your organisation’s external intellectual capital; harnessing collective brain power of your customers / suppliers etc2. It provides real-time market research for testing and adopting new ideas and services.3. External knowledge is widely dispersed, Crowdicity provides the cost-effective means to harness and benefit from this dispersed knowledge4. It helps accelerate the speed you can identify, discuss and adopt innovative products, services and business practices – months not years Nick3371 1461 020 Wright www.crowdworks.net nick.wright@crowdicity.com Jason.burrows@hubbubideas.com www.crowdicity.com +44 (0) 115 948 6907
  19. 19. At Crowdicity we believe..• A good idea can and does come from anyone and anywhere• Good ideas are always in fashion• Collaboration is an essential part of business life• Open collaboration actively engages customers in your products, services and business and helps identify new opportunities Nick3371 1461 020 Wright www.crowdworks.net nick.wright@crowdicity.com Jason.burrows@hubbubideas.com www.crowdicity.com +44 (0) 115 948 6907
  20. 20. At Crowdicity we believe..• Wisdom of the Crowd identifies what’s most relevant and important to the community• Crowdsourcing is a viable alternative to traditional ideas generation that is proven to work more effectively in creating breakthrough solutions.• Openness and transparency helps to create trust amongst customers and promotes participation and builds brand engagement. Nick3371 1461 020 Wright www.crowdworks.net nick.wright@crowdicity.com Jason.burrows@hubbubideas.com www.crowdicity.com +44 (0) 115 948 6907
  21. 21. Any questions?Find out more : www.crowdicity.com Nick Wright nick.wright@crowdicity.com +44 (0) 115 948 6907 www.crowdicity.com twitter.com/crowdicity

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