10 things you should know about crowdsourcing

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Introduction to crowdsourcing and the 10 things you need on your checklist to get started

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10 things you should know about crowdsourcing

  1. 1. 10 Things you should know about Crowdsourcing from Hubbubideas
  2. 2. Jason Burrows & Nick Wright <ul><li>Founders of Hubbubideas </li></ul><ul><li>Crowd sourcing platform – Crowdworks </li></ul><ul><li>“ A better way of generating new ideas” </li></ul><ul><li>Open innovation through a community </li></ul><ul><li>Wisdom of the crowd </li></ul>
  3. 3. Crowdsourcing <ul><li>Wikipedia </li></ul><ul><li>Outsourcing tasks to a group of people </li></ul><ul><li>or a community through an open call </li></ul><ul><li>for contributions </li></ul>
  4. 4. Picture this The Mountain Bike – Great Crowdsourcing Example
  5. 5. #1: Be open <ul><li>It pays to be open. </li></ul><ul><li>Resist thinking how to limit people’s involvement and their contribution </li></ul><ul><li>Practice ‘publicness’ – a key attribute of success </li></ul><ul><li>Collaboration out trumps control </li></ul>
  6. 6. #2. Keep it simple <ul><li>Make it clear what you’re looking for </li></ul><ul><li>Single focus – multiple initiatives </li></ul><ul><li>You donate, comment or vote and the platform does the work on your behalf </li></ul>
  7. 7. #3. Co-creation <ul><li>Co-creation is a form of market research </li></ul><ul><li>Bold creators </li></ul><ul><li>Fine Tuners </li></ul><ul><li>1:10:89 rule </li></ul><ul><li>Listen in – all the time </li></ul>
  8. 8. #4. Moderate <ul><li>It pays to moderate – not control </li></ul><ul><li>Appoint a community manager to moderate, </li></ul><ul><li>feedback and encourage the process </li></ul><ul><li>Confer status on ideas </li></ul><ul><li>Influence the direction but not the outcome </li></ul>
  9. 9. #5 Shout about it <ul><li>Support contributors by allowing them to market their involvement </li></ul><ul><li>Link to external feeds - Facebook and Twitter feeds </li></ul><ul><li>Take interesting ideas and put them out there for further debate </li></ul>
  10. 10. #6 Let the voting do the talking <ul><li>Votes are positive and negative reactions to what’s being proposed </li></ul><ul><li>See the aggregate score as a piece of market research </li></ul><ul><li>Ideas that resonate most rise up the ideas tree </li></ul>
  11. 11. #7 Outside the box is good <ul><li>Beware the redundancy of knowledge </li></ul><ul><li>Breakthrough innovation comes from inviting in totally new points of view </li></ul><ul><li>Trust in the wisdom of the crowd </li></ul>
  12. 12. #8 All for love? <ul><li>Reward contribution in a way that’s appropriate </li></ul><ul><li>Reputation, reputation, reputation </li></ul><ul><li>Profile participants and establish a system that rewards them over time </li></ul><ul><li>A financial incentive is still a big motivator </li></ul>
  13. 13. #9 Show that it works <ul><li>Sign-up from the start to support the outcome </li></ul><ul><li>Letting go pays bigger dividends than hanging on (to control) </li></ul><ul><li>At the very least you’ll end up with valuable co-created market research which tells you what not to do </li></ul>
  14. 14. #10 Keep it going <ul><li>Offer people streams of new involvement opportunities </li></ul><ul><li>Make crowdsourcing a cross platform activity </li></ul><ul><li>It’s a conversation so keep talking </li></ul><ul><li>Embrace participation, embrace the ideas until they embrace (and trust) you </li></ul>
  15. 15. From the Hubbubideas Team <ul><li>Contact </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Follow: </li></ul><ul><li>http://www.twitter.com/hubbubideas </li></ul><ul><li>http://www.twitter.com/jasonrburrows </li></ul><ul><li>http://www.twitter.com/nickjwright </li></ul>

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