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Acquiring clients – and keeping them – has been the dominant strategy for many law firms in recent years. To better understand how law firms can differentiate themselves from the rest and improve their chances of winning work and retaining clients, Hubbard One commissioned a survey and interviews with more than 40 General Counsel worldwide.
The results reveal that law firms must provide targeted content and experience, at more regular intervals and via diverse communication channels if they are to build strong relationships with General Counsel and achieve reputations that stimulate firm growth. During this webinar, Jen Bullett and Kalev Peekna hold an in-depth discussion of the survey results. Watch to discover ways your firm can use targeted content and experience to win and retain business with global General Counsel.
To download the full report, visit
To view a recording of the webinar, visit http://www.hubbardone.com/building-gc-relationships.