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We're looking for a German marketer!

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The German Country Marketing Manager is responsible for building out the inbound marketing playbook for the DACH market. The right person for this role will love creating content that resonates with our audience in the DACH market. They’ll be able to build a promotion plan for that content and manage all of our social media accounts to positively impact metrics like visits, views and downloads.
This person will have the ability and passion to learn very quickly and develop great inbound marketing campaigns. They’ll understand how to research what content will resonate with an audience. They’ll be able to think creatively about social media campaigns and know what will impact the metrics.
This is a really exciting role because you’ll get to build out a core part of the inbound marketing playbook for HubSpot’s marketing in DACH. You’ll be one of the first marketers who shape this market and you’ll be working with some of the brightest minds in the industry. You’ll have the opportunity to take on a lot of responsibility at an very early stage of your career. This role is a great opportunity to start an impressing career in marketing.
Responsibilities:
• Create blog posts, which support the marketing team’s lead-gen goals each month.
• Work with designers and freelancers to manage the editorial calendar for HubSpot’s German blog.
• Help both drive and establish our content strategy for DACH – what content formats should we focus on, what topics resonate with our audience, what mediums should we leverage.
• Ability to focus on both the strategy and execution of content campaigns.
• Manage our social media channels to engage with our audience and build a strong following.
• Use data to better understand what works for our audience to help inform your strategic direction.
• Create the marketing playbook that will bring HubSpot’s marketing to the next level.

Ideal Candidate:
• Passionate about content. If you’re not crazy about creating and editing amazing content in some form, this isn’t the role for you.
• Experience in writing and editing content.
• Smart with insane drive and determination
• Ability to collaborate with different team members to make your content successful.

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We're looking for a German marketer!

  1. 1. Content Marketing Manager @ (German Market) Location: Dublin
  2. 2. About the opportunity. We are looking for an amazing, data-driven, German speaking inbound marketer to own the top-of-the-funnel for HubSpot in EMEA - based in the Dublin office. You will join the international branch of our German Marketing team as an individual contributor responsible for the development and execution of DACH-specific campaigns. We want independent thinkers who are prepared to take on serious responsibilities. HubSpot’s Dublin office has a very collaborate, laid-back environment. Our focus is on results, not how you get there. This opporunity is a great chance to be part of a high-growth company.
  3. 3. Responsibilities. • Create blog posts, which support the marketing team’s lead-gen goals each month. • Work with designers and freelancers to manage the editorial calendar for HubSpot’s German blog. • Help drive and establish our content strategy for DACH – what content formats should we focus on, what topics resonate with our audience, what media should we leverage. • Focus on both the strategy and execution of content campaigns. • Manage our social media channels to engage with our audience and build a strong following. • Use data to better understand what works for our audience to help inform your strategic direction. • Create the marketing playbook that will bring HubSpot’s marketing to the next level. Content Marketing Automation Blogging Lead Gen Analytics Landing Pages Campaigns
  4. 4. Requirements. • BA/BS degree or equivalent work experience. • Professional fluency in German and English • Have a minimum of 2 years of B2B marketing experience (ideally SaaS), copy writing, content strategy, and blogging - with the goal of generating web visitors and leads (if no experience, you’ll need a stand out reason for why you’re right for the job - high uni results, side project, etc). • Excellent communicator and creative thinker, with an ability to use data to inform all decisions. • Be an agile and experimental learner, bringing new ideas to the team and moving at a fast pace to hit aggressive goals. • Proficiency in HubSpot’s marketing automation and blogging soft- ware in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted cus- tomers. If you don’t have any already, start a trial here: http://offers. hubspot.de/free-trial • Bonus skills: HTML/CSS, Adobe Creative Suite.
  5. 5. HubSpot is the world’s leading inbound marketing and sales platform. Over 15,000 customers in more than 85 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Headquartered in Cambridge, MA, with global offices in Dublin, Ireland, Portsmouth, NH, Sydney, Australia, and Singapore, HubSpot’s products help organisations transform how they market and sell, while HubSpot as a company is committed to redefining how people live and work through its unique approach to company culture. Specifically, HubSpot’s Culture Code has gone viral, amassing more than 2.1M views, and our commitment to transparency and autonomy has helped make HubSpot a Best Place to Work in the eyes of Fortune, Glassdoor, The Boston Globe, Entrepreneur, and the Boston Business Journal. About HubSpot.
  6. 6. Unsure about moving to Dublin? Meet Inken. Inken moved to Dublin in 2013 to study. She joined HubSpot later that year as an International Inbound Marketing Manager and has progressed quickly to become a Senior Marketing Manager for EMEA’s Emerging Markets (DACH, ES & FR). She now leads a team of marketers who are responsible for everything from driving traffic to HubSpot’s various web properties to generating leads for the local sales teams. Dublin is a great place to kickstart and grow your career. It’s such a multi-national city and the best tech companies call it their home. I do plan to return home to Germany in the future, but for now it’s the perfect place for me to learn, grow and develop my skills and career in marketing.
  7. 7. Meet Johannes. Johannes moved to Dublin in 2015 to join HubSpot as a Business Development Representative. He has since been promoted to an Inbound Marketing Specialist, working with the greater sales team to close some of HubSpot’s most lucrative clients. It’s great working for HubSpot here in Dublin as you are really part of something big. I like the social side of work -- we often hang out together in the pub or cinema in the evenings. I love that colleagues become friends, and not just co-workers. I also love that HubSpot gives you the autonomy to make decisions that can directly impact the business and and it’s also really enjoyable to be part of one of the fastest growing tech companies in the world.
  8. 8. Meet Sandra. Sandra moved to Dublin in 2014 and started her career with HubSpot as an International Channel Account Executive. Her responsibiity is to work with agencies across DACH to help them scale and help them acheive their goals by making a transition into inbound marketing. For me, my favourite thing about working here at HubSpot is just the amount of investment HubSpot puts into us as Sales Reps. From training to resources to the amazing peo- ple they hire, you’re part of an ecosystem where if you are driven and determined and want to do well, you’re definitely in the right place.
  9. 9. Still need to be convinced? Check out our benefits. • Generous salary • Superb training, designed to kick-start your career • Stock options • An education allowance of up to €3,500 per annum • Pension • Health Insurance • Life Assurance (x4 times your annual salary) • Long term illness cover • Travel insurance • Laptop • Free breakfast and lunch catered on-site • 25 days holidays • Gym Benefit • A fantastic work hard/play hard environment • Relocation support €
  10. 10. Are you interested in this opportunity? Apply now

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