1.
Why Artificial Intelligence
Matters for Marketing

2.
You’ve probably
heard the buzz ...

3.
The age of
artificial intelligence
has arrived.

4.
Well, not robots and
flying cars exactly.

5.
is an area of computer science that makes
machines do things that would require
intelligence if done by a human.
This includes tasks like learning, seeing, talking,
socializing, reasoning, or problem solving.
Artificial intelligence

6.
Why Marketers Must
Prepare for the Rise of
ARTIFICIAL
INTELLIGENCE
EXPERIENCE THE FULL STORY

7.
AI is designed to flow seamlessly into
the tools you already use. But that also
makes it a little hard to recognize …

8.
And it turns out, 63% are already
using AI tools without realizing it.

9.
One of the most popular applications
for AI is voice search, which uses
natural language processing.

10.
Nov 2016
May 2016
WeeklyOnce a dayMultiple times a day
10%
27%
9%
20%
9%
38%
How frequently do you use voice-enabled search engines a week?
November Base: 1,051 consumers in the US, UK, Ireland, Germany, Mexico, and Colombia who have used voice search within the past month
May Base: 1275 consumers in the US, Canada, UKI, Germany, Australia, New Zealand, Singapore, Colombia, Mexico, and Brazil
Source: HubSpot Global AI Survey, Q4 2016
38% use voice search weekly …
and adoption is rising.

11.
SEO professionals will need to learn how
people use voice search to find content, not
just long-tail keywords typed into Google.
What does this mean
for marketers?

12.
are text-based applications that humans
communicate with to automate specific actions
or seek information.
They generally live natively inside a messaging
app, such as Slack, WhatsApp, or Facebook
Messenger.
Bots

13.
Sources: Whatsapp (MAU), Facebook (MAU), Tencent (QQ and WeChat MAU), Venturebeat (*Kik users), TechinAsia.com (Viber and Line MAU), Telegram
(MAU), Kakao Corp. (MAU)
Today, 4 billion people worldwide actively
use messaging apps.
Facebook Messenger
Monthly active users worldwide of messaging apps
QQ
WeChat
Kik*
Viber
Line
Whatsapp
Telegram
Kakaotalk
1,000,000,000
877,000,000
762,000,000
300,000,000
236,000,000
218,000,000
1,000,000,000
100,000,000
40,000,000

14.
47% are open to buying items from
a chatbot.

15.
48% opt for live chat when they have a customer
service question, nearly as much as phone and email.
Base: 1,426 consumers in the US, UK, Ireland, Germany, Mexico, and Colombia
Source: HubSpot Global AI Survey, Q4 2016
When you have a question or problem you need help with, how do you like to connect
with a company’s customer service group?
58%
Phone conversation with an
interactive voice recognition system
Text message
Live chat
Email
Phone conversation with
a live person
54%
48%
17%
17%

16.
40% don’t care if their customer service question is
answered by an AI tool or a human, as long as they
get help quickly and easily.
If you reach out out to a company’s customer service group, does it matter if a
person or an artificial intelligence (AI) enabled program responds to your question?
I prefer getting help
from an AI system
It doesn’t matter,
as long as I get help
quickly and easily
I prefer getting help
from a person
3%
40%
57%
Base: 1,426 consumers in the US, UK, Ireland, Germany, Mexico, and Colombia
Source: HubSpot Global AI Survey, Q4 2016

17.
Thanks to bots, customers can get
personalized shopping recommendations
and always available customer service.
What does this mean
for marketers?

18.
People Just Don’t Realize It
ARTIFICIAL
INTELLIGENCE
IS HERE
GET THE FULL REPORT

19.
is an advanced area of AI that allows programs
to absorb huge amounts of data and create
predictive algorithms that improve over time.
Machine learning

20.
With machine learning, marketers can
offer more personalized content and
product suggestions than ever before.

21.
The guessing game of marketing will end.
Marketers will have the data to guarantee
impactful content, time email sends, personalize
social media advertisements, and much more.

22.
As adoption rises, consumers will expect a
new caliber of marketing only attainable with
the data artificial intelligence can provide.
What does this mean
for marketers?

23.
Why Marketers Must
Prepare for the Rise of
ARTIFICIAL
INTELLIGENCE
EXPERIENCE THE FULL STORY