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Twitter: From Newbie To Ninja

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Twitter: From Newbie To Ninja

  1. Twitter Newbie to Ninja @dharmesh Founder/CTO HubSpot
  2. @dharmesh (and I’m a hackepreneur)
  3. I’m the opposite of this guy.
  4. Marketing software for SMB 125 employees (12 from MIT) Built grader.com
  5. 1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
  6. Over 5 million users graded
  7. Enough about me. Lets talk about you.
  8. Who is new to twitter?
  9. Who is almost a twitter ninja?
  10. Why should I care about twitter?
  11. It’s social, it’s fun!
  12. Get lucky!
  13. Get lucky!
  14. Outbound Marketing Run experiments.
  15. Outbound Marketing But, here’s why I think you should care about twitter.
  16. Even normal people use twitter now. (via @dharmesh)
  17. Build your brand
  18. Make sales.
  19. Getting started.
  20. A twitter account by any other name… may not do as well.
  21. There are no username shorteners. (via @dharmesh)
  22. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  23. Building A Twitter Following
  24. Locate the stars in your industry
  25. Robots are for global domination, not auto-follows.
  26. Some text
  27. Dharmesh: Take a deep breath… (make eye contact with audience)
  28. I #downvote @dharmesh for being boring at #oms10. (Or, you can #upvote me too)
  29. How to get retweeted (and why it’s important)
  30. Dan Zarrella @
  31. Say something share-worthy
  32. 32 Dan Zarrella @
  33. Outbound Marketing Make it stupid-easy to retweet or only smart people will. (via @dharmesh)
  34. Timing is Everything 34 Dan Zarrella @
  35. 35 Dan Zarrella @
  36. Asking For The Retweet Works 36 Dan Zarrella @
  37. Most ReTweetable Words & Phrases 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  38. Least ReTweetable Words & Phrases 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  39. LIWC = Linguistic Inquiry and Word Count 40
  40. The more you tweet about yourself, the less others will. (via @dharmesh)
  41. 42
  42. Takeaways 1. Start! 2. 100% complete profile 3. Distinctive background 4. Tweet interesting things 5. Start following interesting people 6. Don’t auto-follow, don’t SPAM 7. Make your tweets retweetable 8. Measure your success
  43. Inbound Marketing #1 Book on Web Marketing InboundBook.com tweet: @dharmesh
  44. Tweet me to get a link to the slides @dharmesh

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