Twitter
Newbie to
Ninja
@dharmesh
Founder/CTO
HubSpot
@dharmesh

(and I’m a hackepreneur)
I’m the
opposite of
this guy.
Marketing software for SMB

125 employees (12 from MIT)

      Built grader.com
1000
                                           1500
                                                  2000




          ...
Over 5 million users graded
Enough about me.
Lets talk about you.
Who is new to twitter?
Who is
almost a
twitter ninja?
Why
should I
care about
twitter?
It’s social, it’s fun!
Get lucky!
Get lucky!
Outbound Marketing

           Run experiments.
Outbound Marketing



         But, here’s why
           I think you
    should care about twitter.
Even normal people
use twitter now.


(via @dharmesh)
Build your brand
Make sales.
Getting
started.
A twitter account
by any other name…
may not do as well.
There are no
username
shorteners.

(via @dharmesh)
Outbound Marketing


  The basics:
  1.   Bio in Profile (76% fail)
  2.   Avatar
  3.   Background
  4.   Website Link (8...
Building A Twitter
    Following
Locate the stars in your
       industry
Robots are for global
domination, not auto-follows.
Some text
Dharmesh:
Take a deep
breath…
(make eye contact with audience)
I #downvote
@dharmesh for being
boring at #oms10.


(Or, you can #upvote me too)
How to get retweeted
(and why it’s important)
Dan Zarrella @
Say something
share-worthy
32
     Dan Zarrella @
Outbound Marketing
 Make it
 stupid-easy
 to retweet
 or only smart people
 will.



             (via @dharmesh)
Timing is Everything




34                     Dan Zarrella @
35
     Dan Zarrella @
Asking For The Retweet Works




36
                               Dan Zarrella @
Most ReTweetable Words & Phrases
   1. you          11. please retweet
   2. twitter      12. great
   3. please       13....
Least ReTweetable Words & Phrases

    1. game         11. well
    2. going        12. sleep
    3. haha         13. gonn...
LIWC = Linguistic Inquiry and Word Count

40
The more you tweet
about yourself, the
less others will.

(via @dharmesh)
42
Takeaways

   1.   Start!
   2.   100% complete profile
   3.   Distinctive background
   4.   Tweet interesting things
  ...
Inbound Marketing

   #1 Book on
  Web Marketing

InboundBook.com

 tweet: @dharmesh
Tweet me to
get a link to
the slides

@dharmesh
Twitter:  From Newbie To Ninja
Twitter:  From Newbie To Ninja
Twitter:  From Newbie To Ninja
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Twitter: From Newbie To Ninja

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Slides from Dharmesh Shah's talk at the Online Marketing Summit in San Diego, CA

Published in: Business, Technology
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Notes
  • maybe i would change slide 33 slightly to :
    Outbound Marketing Make it stupid-easy to retweet or ' not even ' the smart people will :-)
       Reply 
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  • perfect thanks buddy!! I got that updated: http://newwebtalk.com/2010/03/09/tweekly-twitter-update/

    Great talk... fun and super helpful for me.. easy to lose focus in the Twitterverse huh..
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Way to go Dharmesh!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • informative presentation, thank you!
       Reply 
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  • Thanks!
       Reply 
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Twitter: From Newbie To Ninja

  1. Twitter Newbie to Ninja @dharmesh Founder/CTO HubSpot
  2. @dharmesh (and I’m a hackepreneur)
  3. I’m the opposite of this guy.
  4. Marketing software for SMB 125 employees (12 from MIT) Built grader.com
  5. 1000 1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
  6. Over 5 million users graded
  7. Enough about me. Lets talk about you.
  8. Who is new to twitter?
  9. Who is almost a twitter ninja?
  10. Why should I care about twitter?
  11. It’s social, it’s fun!
  12. Get lucky!
  13. Get lucky!
  14. Outbound Marketing Run experiments.
  15. Outbound Marketing But, here’s why I think you should care about twitter.
  16. Even normal people use twitter now. (via @dharmesh)
  17. Build your brand
  18. Make sales.
  19. Getting started.
  20. A twitter account by any other name… may not do as well.
  21. There are no username shorteners. (via @dharmesh)
  22. Outbound Marketing The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
  23. Building A Twitter Following
  24. Locate the stars in your industry
  25. Robots are for global domination, not auto-follows.
  26. Some text
  27. Dharmesh: Take a deep breath… (make eye contact with audience)
  28. I #downvote @dharmesh for being boring at #oms10. (Or, you can #upvote me too)
  29. How to get retweeted (and why it’s important)
  30. Dan Zarrella @
  31. Say something share-worthy
  32. 32 Dan Zarrella @
  33. Outbound Marketing Make it stupid-easy to retweet or only smart people will. (via @dharmesh)
  34. Timing is Everything 34 Dan Zarrella @
  35. 35 Dan Zarrella @
  36. Asking For The Retweet Works 36 Dan Zarrella @
  37. Most ReTweetable Words & Phrases 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  38. Least ReTweetable Words & Phrases 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  39. LIWC = Linguistic Inquiry and Word Count 40
  40. The more you tweet about yourself, the less others will. (via @dharmesh)
  41. 42
  42. Takeaways 1. Start! 2. 100% complete profile 3. Distinctive background 4. Tweet interesting things 5. Start following interesting people 6. Don’t auto-follow, don’t SPAM 7. Make your tweets retweetable 8. Measure your success
  43. Inbound Marketing #1 Book on Web Marketing InboundBook.com tweet: @dharmesh
  44. Tweet me to get a link to the slides @dharmesh

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